shesaid.so Education

How to Find the Right Music Distributor

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Choosing the right distributor is crucial for your music. In this short guide, we'll explore key factors to consider when selecting a distributor that aligns with your needs and maximizes your potential for success in the music industry.

1- Choosing the Right Distributor

Your distributor is your gateway to numerous platforms and services, but not all distributors are the same. Whether you're a solo artist or part of a larger teamonsider factors like team size, personalized support, and seamless collaboration to ensure they meet your needs.

2- Broad Distribution Reach

Choose a distributor with preferred partner status at major DSPs like Apple Music, Spotify, Amazon Music, and YouTube. Verify they provide music at the highest standards and offer leading licensing terms across various digital music services.

3- Clarifying Objectives and Deal Structures

What kind of deal are you looking for? Whether it's starting your own label, seeking an artist direct deal, or launching a brand, clarify your objectives. Negotiate terms that align with your goals, whether it's exclusivity or a more open arrangement.

4- Efficient Content Management

Look for a music distributor with a comprehensive content management system that streamlines your digital supply chain. Ensure they offer real-time deliveries and complete control over your catalog and new releases.

5- Time Zones and Support

A distributor that offers round-the-clock support or aligns their operating hours with yours can significantly enhance your overall experience and streamline distribution operations.

Ensure that they align with your schedule to expedite communication and problem-solving. Assess their availability for customer support to ensure timely assistance with any challenges you encounter

6- Flexibility in Partnerships

A distributor that understands and supports your existing partnerships can contribute to the success and growth of your music across multiple platforms.

If maintaining direct deals with DSPs, consider a distributor's flexibility in accommodating existing partnerships while offering additional services to enhance your distribution efforts.

7- Audience Strategy Expertise

When evaluating a music distributor, consider their audience strategy capabilities. Look for a distributor that thinks like a fan, artist, creative, and marketer all at once. Assess whether their Audience Strategy team can collaborate with you to shape, nurture, and grow your artist's audience across all media and digital platforms.

8- Media Strategy

Seek for a distributor with a global network of press, radio, and TV partners to position your music effectively. Look for tailored publicity campaigns covering premieres, bios, translations, exclusives, interviews, and live performances. Ensure they plug into commercial and speciality stations for maximum exposure and impact.

This guide is based on a recent workshop on "Music Distribution Strategies" led by Connie Chow (FUGA), exclusively designed for shesaid.so members and allies.

Gain exclusive insights directly from music industry executives and artists.

Become a shesaid.so Member

As a NINA member, you can re-watch educational content, access music business workshops and talks, gain insights from artists and music executives, attend networking events, and enjoy additional perks.

Building An Effective Music Release Timeline

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A successful music release is an orchestrated event that requires planning.

Read our guide to build an effective release timeline, ensuring maximum impact, visibility, and success for your music.

1 - Outline the Pre-Release Phase

Effective music promotion should start months before your release date. While social media efforts can allow you to gain traction, fans will want to know you’ve got new music on the way.

Pre-releases can help build excitement for your new release, increase discovery, and ultimately offer more fan engagement. Discuss tasks like finalizing your album, creating promotional materials, and setting up a pre-save link. This phase sets the tone for what's to come.

2 - Teasers and Countdowns

Engage your audience by introducing teaser content. Whether it's snippets of songs, behind-the-scenes, or countdowns, build excitement and anticipation leading up to the big day.

Here are some examples:

  • Share a short snippet of an upbeat track from your album, creating a mood of excitement and curiosity.

  • Show a brief behind-the-scenes video of the recording process.

  • Share the official tracklist and brief insights into the inspiration behind each song.

  • Share a throwback photo or video related to the making of the album.

3 - Host a Listening Party

Whether it's an intimate in-person gathering or a virtual event on Bandcamp, this strategy offers fans a limited opportunity to savor your entire album before its official release. Consider the following strategic steps:

Choose between an exclusive in-person gathering or an online event. Tailor the format to suit the nature of your music and the preferences of your audience. Encourage attendees to secure their copy, ensuring they are among the first to experience your music. Drive pre-orders directly from the event.

4 - Limited Merchandise Drops

Release exclusive merchandise tied to your new EP/single/album. Limited-edition items can serve as additional incentives for fans to engage and invest in your music.

Here are some examples:

  • Limited edition merchandise that combine your music with custom-designed apparel or artwork.

  • QR-coded merchandise that unlocks exclusive digital content.

  • Exclusive merchandise gain VIP access to e.g. virtual events, behind-the-scenes content, or even a private listening session.

More Strategies to Keep In Mind

  • Host live Q&A sessions on social media platforms.

  • Engage with your audience and answer questions about your new release. If your release features collaborations with other artists, tease these partnerships on social media or through short video snippets. Surprise your fans with occasional unreleased tracks or exclusive remixes of your new works.

  • Consider offering exclusive collectables like hand-signed CDs/vinyl/cassettes.

  • Launch social media challenges centered around your music, encouraging users to create and share content.

  • Encourage fans to share your new music snippets, create user-generated content, or answer trivia questions related to your upcoming release.

  • Identify passionate fans who align with your music. Collaborate with them for exclusive content, giveaways, or sneak peeks.

  • Create a collaborative playlist where fans can add songs they believe complement or relate to your new release.

  • Encourage fans to create and share artwork inspired by your upcoming release.

** Top Strategy Note**

An email list is a valuable asset for any artist, as it allows you to communicate directly with your fans and followers. Use your email list to share exclusive updates, behind-the-scenes stories, and previews of your music.

To build your email list, you need to offer something valuable and relevant to your target audience, such as a free song, a video, or a PDF guide. You can also use social media, your website, or live shows to promote your email opt-in.

Did you know that shesaid.so members have access to exclusive educational content, music business workshops and talks, artist and music executive insights, networking events and more perks?

Gain exclusive insights directly from music industry executives and artists.

Become a member: shesaid.so/membership

5 Key Trends For Independent Artists In 2024

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Discover the strategies to grow as an independent artist in 2024 by adapting to trends, embracing innovation, and building strong, direct relationships with your audience for a sustainable and fulfilling career path. Learn how to use these trends for a successful music career.

1- Short Form Video Content

In 2024, platforms will continue to prioritize short, engaging content. Designed to capture attention in a minute or less, they are made to turn scrolling thumbs into fans.

Bite-sized videos are short but impactful when it comes to reaching new fans. Utilize these clips strategically to share a quick introduction to your music that’s memorable.

2 - AI & Data Analytics

AI will continue to revolutionize music marketing for indie artists. AI as a tool could identify your audience and predict potential fans based on deep data analysis. This will enable artists to tailor music, marketing, and merch for maximum impact. Moreover, predictive analytics could set trends by suggesting optimal release times for new tracks, ensuring they stay ahead in the industry.

3 - AI Integration in Music

AI and AI tools are likely to become more normalized – along with an increase in AI tools and hopefully clearer laws on AI and copyright. For instance, YouTube's AI incubator signals a movement towards empowering artists, songwriters, and producers.

AI tools for music will become more commonplace allowing a greater focus on creativity. AI is also poised to offer solutions for operations like catalog tagging, music mastering, and personalized playlists.

4 - Social Media & Fan Engagement

Instagram and TikTok evolved into spaces for music discovery and for sharing updates/promoting music with your community and superfans.

Social media will continue to impact how fans consume and experience music and how artists engage with their fans and connect with their communities. Focus on exclusive content, direct interaction, and behind-the-scenes glimpses.

5 - Alternative Monetization Strategies

Consider diversifying your income streams by tapping into various revenue sources. Explore opportunities in merchandise sales and personalized experiences.

This shift not only enhances financial stability but also allows artists to explore the full spectrum of income-generating possibilities.

Did you know that shesaid.so members have access to exclusive educational content, music business workshops and talks, artist and music executive insights, networking events and more perks?

Gain exclusive insights directly from music industry executives and artists.

Become a member: shesaid.so/membership



5 Key Strategies for Effective Music Promotion on Social Media

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Strategic content creation is a catalyst for growth whether you're just starting out or breaking through as an artist. This isn't just about social media; it's about authenticity and connection in your craft. Here are some key insights to amplify your strategy.

1 - Be Intentional With Your Audio

Identify the most catchy parts of your music and build your social media campaign around this. Is it a chorus, a beat change or lyrics? These moments are your golden opportunity to grab your audience's attention and to make your music memorable. While this isn't a call to action to "create" music for social media, it's about recognizing the elements in your existing music that have the potential to convert listeners.

2 - Brand Voice

Your content on social media tells a story about you as an artist. Are you projecting a vibrant image, or is your content moodier and edgier? Elements like location, colors, contrast, and tone play a crucial role in defining your brand and how authentic it appears to your audience. It's essential to be intentional about the image you project because it can shape the perceptions of new and existing fans. Your brand voice should align with your music and personality, creating a cohesive and relatable identity.

3 - Video Frame

There isn't one specific format that's guaranteed to crush on social. One pattern (among many) is the subject, especially if it's the artist, occupying a significant amount of space within the video frame. Experiment with being prominent in your video, even if it means taking up 3/4 of the video frame. The depth and space you occupy in relation to the background can help capture people's attention as they're scrolling by, making you stand out.

4 - Text Enhancement In Video

Not every video requires text, but it can be a valuable addition, depending on the content. Whether it's displaying lyrics or transcribing what's being said, text on screen can help retain viewers' attention and keep them engaged. Additionally, text can reinforce lyrics or provide context, making it easier for viewers to connect with your music. Consider using text strategically to enhance your storytelling and engage your audience effectively.

5 - Utilizing Social Platform Features

Creating content takes time, energy, resources, and hard work! When posting the content you worked so hard to create, it's worth being intentional with using the features of each social platform to maximize the post. For example, on Instagram, you can utilize Collab posts to reach a wider audience. Each platform has its own set of rules and best practices; it can be hard to keep up with them all, but they are worth considering to maximize your content.

BONUS TIP 1: Consistency is Key

Consistency builds trust and reliability with your audience. Establish a consistent posting schedule. Whether it's daily, weekly, or bi-weekly, a predictable posting pattern keeps your fans engaged and helps build anticipation for your next piece of content.

BONUS TIP 2: Engage Your Audience

Respond to comments, ask questions, use a broadcast channel, go live and create a dialogue with your audience. Engagement builds a sense of community around your content and encourages followers to become active participants.

Did you know that shesaid.so NINA members have access to our ever-growing content library, featuring music business workshops and talks, industry-focused educational content, exclusive interviews, and more?

Gain exclusive insights directly from music industry executives and artists.

Become a member: shesaid.so/membership

Introducing the Music Publishing & Licensing 101 Mini-Course

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We're thrilled to announce the upcoming release of our “Music Publishing & Licensing” 101 Mini-Course, set to launch on the last week of September, open to members and allies.

Back in June, we reached out to our community – artists, producers, and industry professionals and asked: "What do you want to learn?" Your response was overwhelming, and we thank you for sharing your insights. We listened intently to your aspirations, challenges, and interests. And some clear music industry topics emerged from your feedback.

Among the highest-ranking responses were topics related to music publishing and licensing. Your thirst for knowledge in this domain was undeniable, and we heard you loud and clear.

Music Publishing & Licensing 101

This comprehensive online learning mini course is designed to equip you with the insights, strategies, and practical skills you need to navigate the intricate world of music publishing and licensing. The course is written from music industry experts involved in higher education and it’s endorsed by music publishers from our community.

Expert Insights

The mini-course will provide you with valuable insights and knowledge from experts who have experience and expertise in the same field or industry as you. They have faced similar challenges and opportunities in their careers, and their insights will be relevant and beneficial to your own journey.

Real-World Applications

Learn practical strategies that can be immediately applied to boost your career.

Holistic Approach

Understand both the essentials and advanced intricacies of music publishing and licensing.

Free to our Community

Get access to this free mini course by simply joining our community of music industry professionals and creatives whose mission is to make our industry equitable for all.

Calling All Industry Professionals:

We're also extending an open invitation to you, our community members, to contribute your knowledge. If you're a professional in the music publishing and licensing domain and are passionate about sharing your insights, we welcome you to get in touch with us at hello@shesaid.so.

Stay tuned for more exciting opportunities to be announced later in the year.

5 Ways to Network Better in the Music Business

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shesaid.so at ADE 2019

We often read how important networking is for success. This is true in every industry, but especially in the music business. Knowing powerful people will get you where you want to go in your career, but only If you have the talent and ability to back it up.

Networking is more than just meeting and interacting with new people. It’s about building mutually beneficial professional relationships that last.

Here are 5 simple ways to level up your networking game and make meaningful connections.

1 - Attend Industry Events

Networking events, conferences, and music festivals are goldmines for connections. Prioritize the events that align with your goals, and make an effort to meet new people. Engage in conversations, exchange business cards, and always follow up afterward to strengthen your bonds. Remember, a single encounter can lead to life-changing collaborations!

2 - Seek Collaboration Opportunities

Two heads are better than one, right? Team up on projects, and share skills and strategies. Collaboration not only enhances your creativity but also exposes you to diverse perspectives and industry insiders. Let your collective talent shine brighter together!

3 - Nurture Authentic Relationships

In the music business, authenticity is everything. Build genuine relationships within the communities you are a part of. People will immediately tell if all you want is a favor. Be supportive, offer help, and show appreciation for their work. Remember, a strong network is built on trust and mutual respect.

4 - Leverage Online Platforms

Take advantage of online platforms designed for networking in the music industry. Online communities can connect you with potential collaborators. Create a strong profile and regularly update your portfolio to showcase your growth and achievements. Let the world know what you're good at - some people will take notice and come to you.

5 - Give something before asking for something

This networking tip is also the #1 rule in the #shesaidso community: "Give something before asking for something". When it comes to nurturing relationships, you should always focus on providing value first before expecting others to show up or care about you. Some relationships will take years before they yeld anything back, and that's okay.

BONUS TIP: Persistence Pays Off

Networking isn't always an overnight success story. Stay patient and persistent, as building a strong network takes time and effort.

Keep attending events, engaging on social media, and seeking collaboration opportunities. The more you put yourself out there, the closer you get to your breakthrough moment!

This is a small snapshot from a live workshop hosted for our members and allies earlier this year. shesaid.so NINA members also get exclusive access to these recordings.

Become a member: shesaid.so/membership

5 Questions to 3 Music Industry Execs: Temima Shames, Nikisha Bailey, and Ranya Khoury

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In celebration of Women's History Month, we had the opportunity to speak with three accomplished women in the music business. We asked them five key questions about the industry, their experiences, and their thoughts for the future. Read on to discover their valuable insights and perspectives.

Temima Shames is a rising entertainment executive and entrepreneur with a core focus of innovating around music artists, creators, and influencers through content, brand partnerships, and more. Originally born in Israel and raised in New York, she’s the Founder & CEO of Next Step Talent – a full service management company that specializes in long-term career growth strategy and capitalizing on organic relationships with the individual talent they work with. Temima’s clients span those in comedy, acting, modeling, dance, among others, with an average social following of 10 million across platforms. Songs, records, and projects she’s been a part of have garnered 25 million streams and viral campaigns with more than 1 million recreates. Temima is an advocate for entrepreneurship and aspires to inspire others to take a chance at any age.

Who’s a woman that inspired you growing up?

My cousin always inspired me growing up as she was always spontaneous with traveling and trying new things. We both did gymnastics and always had a love for new experiences. In a family where being spontaneous and adventurous was out of the norm, this is what inspired me to expand my perspectives, think outside the box and fuel my “inner entrepreneur”. 

What would you say are the biggest challenges the music industry is currently facing?

Right now the biggest challenge in the music industry is over saturation and a lack of experimentation, uniqueness. We have seen a shift in focus from albums to singles which means there is a huge loss of development. We are so focused on short term success, that we are losing the storytelling and story building. With this new era of TikTok music, artists are creating songs for virality and less for connection. The music industry needs a reset. It needs something new. A sound that is missing and a shift in focus. TikTok is amazing as it gives opportunities to artists that would never have had a chance before. However, there is a specific sound that the app favors and that limits artists’ creative ability. I’m super excited to see what the next platform will do to level out the playing field. 

What do you see as the future of women in the music industry?

I see women taking their power and making the change to create equality within the music industry. Women are beginning to not take no for an answer and set their boundaries from day 1. We are seeing an increase in the amount of female producers, A&Rs and the amount of men working in marketing or publicity which used to be more female dominated areas of the industry. Women are now playing a role of educating the new generation of men about the inequalities and calling out subconscious behaviors as they occur. Instead of women being the “assistants”, there is an increase in female executives. In order to reach this future, women must educate men instead of creating a divide between each other in business.

Is there a particular project or achievement you’re most proud of?

In short, one of the achievements I am most proud of is the viral moment surrounding Brooklynne Webb’s “My Crown” release as this the first time I saw my entire team ban together to execute an idea. Each person used their different strength and brought it to the table. The execution involved a fully packaged plan with over 6 months of work, but not only that, the whole team pivoted the plan week of to react to what was happening in the comments. It was a game time decision with all hands on deck. The result of this was over 20M+ views and streams across platforms and a moment that showed how important building a strong team is. I’m also super proud of our relationship and talent growth on YouTube. Starting from nearly 0, we now have 3 clients over 1M subs and 5 more about to hit that markWe’ve truly expanded our company relationships across platforms. 


What advice would you give to other women looking to break into the music industry?

Use others' comments,, especially he “I usually think young women don’t have their sh*t together, but you do” one, as your motivation to push through. You only need a few people to believe in you. Be the disruptor and make that change.

Connect with Temima

Instagram –

@temimashames

@nextsteptalent

LinkedIn

Nikisha Bailey is a community-driven entrepreneur, entertainment executive, and philanthropist with a lifelong commitment to music. Professionally, the St. Louis native is General Manager of the Nvak Collective – a next generation record label & artist advocacy collective that embraces web3 to drive change for creators and intellectual property. The two-time Billboard R&B / Hip-Hop Power Player provides creative perspective to the company’s facilitation of A&R, marketing, and label operations across their diverse artist roster. Extending her influence throughout music and culture, she also serves as Vice President for The Recording Academy’s New York Chapter and an Ambassador for the Academy’s Black Music Collective (BMC). On the entrepreneurship front, Nikisha owns and operates Philadelphia's Win Win Coffee Bar – handpicked by Goldman Sachs as a featured vendor at its 10KSB National Summit and adding Nikisha to Forbes’ Next 1000. Prior to the Nvak Collective, Nikisha was the VP / Head of A&R Admin at APG (Artist Partner Group) including additional stints at Atlantic Records and Def Jam Recordings working with acclaimed producers, studios, artists, and more. She now resides in New York and pushes herself to learn, grow, and pay it forward.

Who’s a woman that inspired you growing up?

My mom has always been and continues to be one of my biggest inspirations. As a black woman growing up in Missouri in the 60’s during Jim Crow, I can’t even imagine what she had to go through. She always had such a positive outlook on life and has instilled in me that no matter what your current circumstances in life, through hard work and consistency, anything is possible 

What tangible way(s) can women better support + celebrate each other in the music business?

We can have more open, transparent, REAL conversations. The music industry can be an extremely sugar coated industry where we tend to paint the best picture possible and have the all that glitters in gold mindset. The reality is, that this is far from what it is. Women are consistently undervalued, underpaid and expected to be happy with whatever circumstances are presented to them. When we can start having more REAL conversations as to what we all have experienced, I think that can only strengthen the common bond that we all have for the most part. 

What inspired you to pursue a career in music? I’ve also loved music.

I’m a former musician myself. In college I had to decide whether or not to be a jazz performance major or audio engineer major and I went with audio engineer! The jazz students were a little too intense for me lol. From there I had a professor that told me in order to really make it in the music industry, I had to either be in NY or LA. My professor was able to help me sort out an internship at Sony Studios that was 6 months out, so for those 6 months I worked 3 jobs and saved up $5,000 and left to pursue my dream in the big city with nothing but two suitcases!

Is there a particular project or achievement you’re most proud of?

My biggest achievement in my career was when I started as intern in a new city, a new industry and now work myself up to a GM position. I’ve also been able to establish such a solid network of industry friends and colleagues that are not only there for me in my professional life, but have been able to be such immense resources to me in my journey as a coffee roaster and distributor through my business, Win Win Coffee. 


What advice would you give to other women looking to break into the music industry?

Bet on yourself! Hone in your superpowers and what makes you innately you…and EMBRACE it! What is the one thing that you can do, that nobody does better? It’s the differences that you have experienced in life that bring value to the table. Own that part of who you are all throughout your journey.

Connect with Nikisha:

Instagram – @nikideebee

LinkedIn

Ranya Khoury is a rising executive in the music business with a track record for setting trends and being a first-mover throughout several entrepreneurial endeavors. Today, as the first U.S. hire for global dance label Spinnin’ Records, she is the stateside Streaming Director where she has worked tracks for Alok, Timmy Trumpet, The Chainsmokers, Joel Corry and many more. Prior to Spinnin’, her career has been rooted in digital commerce with previously managing Los Angeles-based DJ Kooze, creating new revenue models for Hits Daily Double as Digital Accounts Manager, and being a part of Universal Music Group’s streaming marketing team.

Who’s a woman that inspired you growing up?

I’ve had so many. I was lucky enough to grow up with a mom who was a complete powerhouse, so I’ve always had the impression that success as women, in whatever field, was possible. Hilary Duff was and still remains a big one for me. Rihanna, for obvious reasons. The list really does go on and on.  

What do you see as the future of women in the music industry?

As we begin to bring more women in leadership roles, our perception of what’s possible will begin to shift into a much more empowered place. Doorways will open for rising industry leaders. Role models will help inspire those looking to pursue a career in music. Companies will become more inclusive from the start. There’s still a long way to go, but we’re moving in the right direction. 

What inspired you to pursue a career in music?

It initially was ignited through my unwavering passion for the music itself, but it wasn’t until my second year of college that I committed to pursuing a career in music. Once I learned that business and creativity coexisted in the space, I began immersing myself in the industry, where I realized how strong my passion for music really was. 

What advice would you give to other women looking to break into the music industry?

Give yourself permission to show up authentically. Don’t try to be one of the boys. Know your worth early on. Speak up. And always lead with passion and curiosity. 

How do you balance personal and professional life as a woman in the music industry?

It’s hard. it’s a practice that I’ll probably always work on deepening. Naturally, my personal and professional life tend to overlap. You meet so many like minded people in the industry, that they quickly become a part of your personal life. Your time spent in professional settings molds into what is typically thought of as personal time (there is no 9-5 in the industry). So, it becomes an act of prioritizing and enhancing any personal time you do get. Sometimes it's carving out time in solitude. Other times, it’s dining out with friends, most likely at Sugarfish or Found Oyster. Whatever and whenever it is, I make sure it's time well spent on things that renew and reground me. 

Connect with Ranya

 Instagram – @ranyakhoury

LinkedIn

Preparing for your release: A Guide For Independent Artists with shesaid.so, Powered by DistroKid

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shesaid.so and DistroKid partner for a four-part workshop series.

Here at shesaid.so, we love to provide informative resources and equip our members and allies for their careers. So we have teamed up with independent digital music distribution service, DistroKid, to bring members a four-part series to unpack the secrets behind a successful release.

The four sessions take us through the stages of the process from beginning to end, starting with top tips for the pre-release/production stage; moving on to ensuring a smooth distribution process for release; through to making the most of marketing and promo opportunities. Every Tuesday at 10am PDT / 6pm BST, live on our YouTube channel.

Session 1: HOW TO MAXIMISE YOUR PRODUCTION QUALITY

Session 1 kicks off with a focus on maximising your production — from a technical, creative and operational perspective. Hosted by:

  • Lysee Webb, Founder of Van Pelt Management (highlights include multiple GRAMMY award winner Shawn Everett working with the likes of Kacey Musgraves, War on Drugs, and most recently Adele, to up and coming talent like Jason Agel landing projects with serpentwithfeet, Prince and John Legend, and Jonathan Low working on Taylor Swift’s Folklore.)

  • Ebonie Smith, award-winning Music Producer, Audio Engineer & Singer/Songwriter, plus Founder of Gender Amplified, an organisation that supports women and girls in music production.

This first workshop focuses in on the music production stage of a release and how to make the music sound as great as possible.

Session 2: DISTRIBUTION 101

Session 2 is a DistroKid special, hosted by Marketing Manager Mikaela Allen.

Dedicated to helping artists get access to the tools they need to make a living out of their artistry, Mikaela has worked with brands and organizations such as TIDAL, Madison Square Garden Company, Mercedes-Benz, Twitch and more. She holds a Bachelor’s Degree in Music Business/Marketing from the Berklee College of Music as well as a Masters Degree in Global Entertainment and Music Business.

An expert on all things distribution, Mikaela takes us through best practices for preparing your music before, during, and after that all important release day.

Session 3: Make Platforms and Marketing Work For You

Session #3 continues with expert advice on how to define your unique message, marketing your music to the world, and how to do this on DSP’s and other such platforms, led by Ultra Music Records VP of Marketing, Bina Fronda.

Bina landed at famed NYC-based dance music label Ultra Music in 2014 and worked her way up to her current role as Director of Marketing. During her time at Ultra Music, Bina has overseen marketing campaigns for artists such as Steve Aoki, Kygo, Sofi Tukker including their recently Grammy nominated album “Treehouse,” Benny Benassi, Deorro, Axwell, Pitbull, Kaytranada & more. Prior to Ultra, Bina also has experience in the festival industry, namely large scale events including Governor’s Ball, EDC NY, Boston calling and The Meadows.

Session 4: Optimising Your Promotional Tools

In Session #4, DistroKid’s Head of Creator Services, Mike Fink, sits down with singer/songwriters and DistroKid artists, Neoni, to talk about their artist journey, putting together a promo strategy, tools that have helped them along the way, tips for other indie artists, and more.

Mike Fink

Mike heads up DistroKid’s Creator Services team engaging with artists and DSPs. Previously he headed up relationships with indie music rights holders, labels and management at Pandora. Prior to moving to California, he produced over a thousand shows at The John F. Kennedy Center for the Performing Arts and co-founded indie label The Kora Records. He also managed several artists in DC, including Anousheh Khalili who shared a grammy nomination for her work with Deep Dish.

Neoni

we are sisters who argue and write songs One Colorado summer on the corner of Washington & 13th we opened our guitar cases and started playing. Today we write bold music and collaborate with artists from around the globe.

Tune in to find out:

  • How the artists got started in music.

  • What are the most impactful tools that have helped them along the way (can be on the promotion and or creation side)?

  • What tips do they have for other independent artists trying to make a career out of their music?

A huge thanks to our partners at DistroKid for making this series happen and for supporting our work.

If you are an artist wanting to find out more about DistroKid services, check out the DistroKid website here.

And if you would like to get access to these sessions or any future content from shesaid.so, become a member or ally today.