ADE festival

shesaid.so Guide to ADE 2023

We compiled a guide to ADE 2023, featuring a curated selection of our top talks, exhibitions, parties, podcasts, panels, interviews, and meetings.

Scroll down to access our selected listings.

shesaid.do space at ADE 2023

Our full-day conference program in partnership with ADE Lab it taking place on Thursday, October 19th at Lynk & Co, the space will reflect key topics from the shesaid.so community, including workshops and discussions focused on technology, career development, music marketing and other music business trends; plus networking and showcasing opportunities featuring both local and global talent.

Address: Lynk & Co | Rokin 75, 1012 KL Amsterdam

An ADE Pro or ADE Lab pass is required for entry.

shesaid.do space at ADE 2023

Full Program Outline

CLICK HERE TO RSVP & for updates


ADE Conference & Networking

Pro & Free Listings (please check the links before you attend)

Wednesday, Oct 18 

Wed, Oct 18, 2023

11:00 - 11:25 AM  

Neurodiversity - How to Empower Yourself & Your Colleagues 

Speakers: Tristan Hunt (Music Industry ADHD Coaching & former AFEM Regional Manager), Zoran Pillay (Founder, Widetempo) 

INTERESTS: Strategies / (Mental) Health / ADE Pro / Short Cuts

LOCATION: Felix Meritis (Teekenzaal 2) | Keizersgracht 324, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/neurodiversity-how-to-empower-yourself-your-colleagues/2247273/


Wed, Oct 18, 2023

12:15 - 13:00

Music Rights on Tour

Speakers: Daniëlle van Slooten (Customer Relations, Sena, NL) / Esther Maijer (Manager Customer Care, Buma/Stemra, NL) / Martijn Crama (Artist Manager, NL) / Trobi (NL)

INTERESTS: Labels & Publishing / Music Professional Course / Artist Course / Producer Course / ADE Lab / Paneltalk

LOCATION: Brakke Grond (The Dark Room) | Nes 45, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/music-rights-on-tour/2273597/


Wed, Oct 18, 2023

15:15 - 16:15

Halina Rice: An artist’s perspective on spatial audio

In this creative talk artist Halina Rice explores the opportunities around music presented in spatial audio in scenarios ranging from live performance to virtual and hybrid events.

INTERESTS: Live Events / Mix & Master / ADE Lab / Masterclass

LOCATION: Het Groene Paleis (Salonbar) | Rokin 65, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/halina-rice-an-artists-perspective-on-spatial-audio/2225283/


Wed, Oct 18 

2023 16:00 - 16:45 

The Art of A&R by Adam Beyer

Speaker: Adam Beyer (DJ/Producer, Drumcode) Interviewer: Renske van Kollenburg

LOCATION: Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/the-art-of-a-r-by-adam-beyer/2242911/


Wed, Oct 18, 2023 

18:00 - 21:00


Opening:
“Clubbing Heritage x ADE: Narratives of Cooperation & Communication in New Electronic Music Aesthetics”

Time Panel 1: 6 pm - 7:20 pm

Panel Topic: Communication, Management and Promotion in Electronic Music Aesthetics, moderated by Laura Callegaro (booking agent and event manager at BPitch; co-founder of Enigma, Berlin)

● DJ Bone (DJ, producer, label owner)
● Nastia (DJ, producer, label owner)
● Katty Lange (Co-founder and Manager at Triangle Agency)
● Melissa Taylor (Tailored Communication)
● Bas Jenster (co-founder and promoter at Vault Sessions)
● Tim Dreske (DJ, booking agent at Outlined Am)

– 20 min networking break –


Time Panel 2: 7:40 pm - 9:00 pm

Panel Topic: Narratives of Cooperation: Identity and Expressivity in Club Culture, moderated by Nick Hoppezak (DJ, curator and manager at Lofi)

● Steve Rachmad (DJ, producer and label owner)
● Jose Luis Posada (founder and promoter at MedellinStyle.com / Freedom Festival)
● Manuela De Jong-Budimilic (booking agent and manager at Ad Sound)
● Johan Axander (co-founder and promoter at KHIDI / Cubeart Festival)
● Ferdgie Imambaks (co-founder and promoter at Orphic)
● Elena Natale (co-founder at HALL / unda Festival)

INTERESTS: Networking / Management / Global Scenes / Paneltalk / City Centre

LOCATION:  Pakhuis de Zwijger | Piet Heinkade 179, Amsterdam 

https://www.amsterdam-dance-event.nl/en/program/2023/clubbing-heritage-x-ade/2250877/

Afterparty at 8sixa "Enigma X Demian Records" | Wednesday, October 18 from 10:00 PM


Thursday, Oct 19

Thu, Oct 19, 2023

12:00 - 19:00

shesaid.so space at ADE 

Speakers: Natalie Maddix, Kelli-Leigh, Louie Vega (Masters At Work & Nuyorican Soul),  Barbara Tucker, Laura Leon, (REP Vocal Agency), Mai Jammeh (Sizzer), Isaiah Woelkens (Music Matters), Ines Gerlach - Creative Director Art & Teamlead (Philipp und Keuntje), Katrina Encanto - Executive Creative Director (180 Amsterdam), Iris van der Meule (Artist), Kuba Jekiel (Co-Founder, Radical Realities), Liz Miller (Meta), Jackie Queens (shesaid.so South Africa), DESIREE, Coco Em. DJ Sets: Chmba, Coco Em, Jameson Thomas

ADE Lab or Pro pass holders 

LOCATION: Lynk & Co | Rokin 75, 1012 KL Amsterdam

Full program & Sign up for updates: https://partiful.com/e/tA6ubmMusIi7mqUItG7Z


October 19, 2023 

7PM to 10PM

Believe & TuneCore ADE Mixer

LOCATION: Mayer Manor Nes 118 Amsterdam, Noord-Holland 1012 KE

RSVP: https://events.blackbirdrsvp.com/tunecore-believe-ade-mixer 


October 19, 2023 
18:00 - 23:30

FUGA & Downtown Mixer

LOCATION: FUGA, Prinsengracht 583, 1016 HT Amsterdam

RSVP: https://www.eventbrite.co.uk/e/ade-x-fuga-tickets-728206343777


Thu, Oct 19, 2023 

11:00 - 13:15 

LOCATION: Brakke Grond (The Workshop) | Nes 45, Amsterdam

Speaker: Resident Advisor's Editor-in-Chief, Whitney Wei.

The Art of Music Journalism

https://www.amsterdam-dance-event.nl/en/program/2023/the-art-of-music-journalism/2162635/


Friday, Oct 20

Fri, Oct 20, 2023

15:00 - 17:00

shesaid.so Amsterdam chapter relaunch

Amsterdam Chapter of shesaid.so is reignited by music industry pros Melissa d’Engelbronner and Connie Chow.

INTERESTS: Free Drinks, Music & Networking

To celebrate this exciting relaunch, shesaid.so Amsterdam is hosting a Vrijdagmiddag borrel mixer on Friday, October 20, 2023, from 15:00 to 17:00 on the 4th floor of the FUGA office.

Space is limited to the first 100 people, so be sure to RSVP.

RSVP: https://bit.ly/ADE_Vrijmibo


Fri, Oct 20, 2023 

10:00 - 12:00 

14% and Rising: Women in Music

Speakers: Verity Mayes (Director of Strategy & Music Services, Beatport), Stephanie McGuire (Senior A&R International, CTM Publishing), Sydney Blu (DJ), Laura van Dam (DJ), Céline Aron (So Blonde Management)

Moderator: Rosaline Yuen (AFEM)

LOCATION: Andaz Amsterdam (Gallery & Studio 1) | Keizersgracht 440, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/buma-women-in-music-brunch/2205345/


Fri, Oct 20, 2023

11:15 - 12:00

Creating Safer Spaces in Clubs & Festivals

Speakers: Mattanja Ewida (SexMatters), Julienne Beijer (SexMatters)

LOCATION: Felix Meritis (Koepelzaal) | Keizersgracht 324, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/creating-safer-spaces-in-clubs-festivals/2234271/


Fri, Oct 20, 2023 

11:30 - 12:15 

Coffee with Kittin Kittin (DJ/Producer) 

Interviewer: Dave Clarke (DJ/Producer)

LOCATION: Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/coffee-with-kittin/2136103/


Fri, Oct 20, 2023 

12:30 - 13:00 

VC Money and The Gender Gap: Why do Female-led Start-Ups Get Left Out? 

Speakers: Jessica Wilson (COO, SEVEN20), Claire Wright (Founder, BUDDY), Lorrain de Silva (Best Nights VC)

LOCATION: Felix Meritis (Teekenzaal 2) | Keizersgracht 324, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/vc-money-and-the-gender-gap-why-do-female-led-start-ups-get-left-out/2132583/


Fri, Oct 20, 2023 

12:30 - 13:15 

TuneCore - Essential Insider Knowledge Creating Music in the AI Era 

Speaker: Andreea Gleeson (CEO TuneCore)

INTERESTS: Strategies / Opportunities / Streaming / AI / ADE Pro / Keynote / Highlight Keynote

LOCATION: Felix Meritis (Zuilenzaal) | Keizersgracht 324, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/essential-insider-knowledge-tunecore/2115165/


Fri, Oct 20, 2023

12:30 - 13:30

Black To Techno Screening & Directors 

Talk with Jenn Nkiru

LOCATION: Kanaal40 (Club) | Warmoesstraat 66, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/black-to-techno-screening-and-talk/2278295/


Fri, Oct 20, 2023

12:30 - 13:30

Queerly Beloved - Live podcast recording

Speakers: Cormac (IE) / Josh Caffé (GB)

LOCATION: Het Groene Paleis (Recording Room) | Nes 42, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/queerly-beloved-live-podcast-recording/2304147/


Fri, Oct 20, 2023

14:15 - 15:00

How Jayda G Inspires Climate Action 

Speakers: Jayda G (DJ/Producer/Activist), Nicolas Brown (Award-Winning Director)

Moderator: Greg Cochrane

LOCATION: Felix Meritis (Shaffyzaal) | Keizersgracht 324, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/how-jayda-g-inspires-climate-action/2234419/


Fri, Oct 20, 2023

16:00 - 16:45

Curating Culture with Mama Snake

INTERESTS: Curation / Artist Course / ADE Lab / Masterclass Buy Tickets

LOCATION: Brakke Grond (The Dark Room) | Nes 45, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/curating-culture-with-mama-snake/2179199/


Fri, Oct 20, 2023

16:15 - 17:00

Cultivating Communities with Saoirse, ISAbella, LYDO & Bella Hall 

Moderated by Whitney Wei (Resident Advisor)

LOCATION: Brakke Grond (Boom Box) | Nes 45, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/cultivating-communities-with-saoirse-isabella-lydo-bella-hall/2182303/



Fri, Oct 20, 2023

17:00 - 18:00

Halina Rice: An artist’s perspective on spatial audio

LOCATION: Het Groene Paleis (The Connector) | Rokin 65, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/halina-rice-an-artists-perspective-on-spatial-audio/2225457/


Fri, Oct 20, 2023 

17:45 - 19:00

Live Jam & Jazz with Kamaal Williams

LOCATION: Brakke Grond (Boom Box) | Nes 45, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/live-jam-jazz-with-kamaal-williams/2293553/


Fri, Oct 20, 2023 

18:30 - 23:00

1001Tracklists x DJ.Studio Present: The Future Of Dance 2023 

The Future of Dance ADE celebration will feature sets from some of the most inspiring female and POC artists over the last year. 

RSVP to: rsvp@sololdn.com 

LOCATION: Andaz Amsterdam (Gallery & Studio 1) | Keizersgracht 440, Amsterdam INTERESTS DJ / Producer / ADE Pro 

https://www.amsterdam-dance-event.nl/en/program/2023/1001tracklists-x-dj.studio-present-the-future-of-dance-2023/2205355/


Saturday, Oct 21  

Saturday, Oct 21  
11:00 - 12:00

Sound Meditation Session by Mirella Kroes

LOCATION: Kanaal40 (Club) | Warmoesstraat 66, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/meditative-morning-session/2278333/


Saturday, Oct 21

2-9 pm CET

shesaid.so x Cosmopolitan Clubhouse 

Cosmopolitan’s Clubhouse is free to attend with RSVP.

We will keep the exact location a secret for a while, but the party will take place in the heart of Amsterdam, so you can easily move on to your next party.

You can register for one of the two time slots (2:30 PM to 5:30 PM or 6:00 PM to 9:00 PM).

But beware: full = full.

Keep a close eye on Cosmo’s socials, website and newsletters for the latest updates about the location and the program. We promise now: it will be good. Do not miss it!

RSVP: https://www.cosmopolitan.com/nl/lifestyle/a45046013/amsterdam-dance-event-cosmopolitan-clubhouse/ 


Sat, Oct 21, 2023 

13:00 - 14:30

Hip Hop 50: Grandmaster Flash - Birth of a Culture 

Talk with Hip-Hop pioneer, Grandmaster Flash 

Moderator: Charisa Chotoe

LOCATION: Felix Meritis (Shaffyzaal) | Keizersgracht 324, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/hip-hop-50-grandmaster-flash-birth-of-a-culture/2144491/



Festival

Wednesday, Oct 18

Wed, Oct 18, 2023 

12:00 - 19:30 

Our House: Immersive Experience on Electronic Music [exhibition]

Discover electronic dance music's past, present and future through immersive audiovisual shows, interactive installations and DJ-curated exhibits.

Featuring: Armin van Buuren (NL) / Carl Cox (GB) / Charlotte de Witte (BE) / Daft Punk (FR) / Deadmau5 (CA) / Kerri Chandler (US) / Reinier Zonneveld (NL

INTERESTS: House / Techno / Trance)

LOCATION: Our House Museum | Amstelstraat 24, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/our-house-immersive-experience-on-electronic-music/2229817/


Wed, Oct 18, 2023 

17:00 - 21:00

Louie Vega Signing session | new vinyl drop @ Rush Hour record store

LOCATION:  Rush Hour (Rush Hour recordstore, Spuistraat 110, Amsterdam) | Spuistraat 116, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/louie-vega-signing-session-new-vinyl-drop-rush-hour-recordstore/2205021/


Wed, Oct 18, 2023 

18:30 - 20:00

Decolonizing The Loop: 'What African Philosophy Can Teach Us About Electronic Music

Speaker: Music producer and researcher Josephine Zwaan (founder of rosetta)

LOCATION: Melkweg Cinema | Lijnbaansgracht 234a, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/decolonizing-the-loop/2073877/


Wed, Oct 18, 2023 

20:00 - 01:00 

Woza at Cut Throat (Amapiano/Deep House)

Line Up: Donn Stone European 305 Candl Telesford Cijntje

Tickets: https://woza.stager.co/web/tickets

LOCATION: Cut Throat Amsterdam | Beursplein 5, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/woza-cut-throat/2197899/


Wed, Oct 18, 2023 

20:30 - 22:00 

Above and Beyond: The Global Rise of Afro House (2022) 

Music Documentary featuring Osunlade, Louie, Anané Vega and many others

LOCATION: Melkweg Cinema | Lijnbaansgracht 234a, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/above-and-beyond-the-global-rise-of-afro-house-2022/2204069/


Thursday, Oct 19 

Thu, Oct 19, 2023

21:00 - 01:00 

Mannequin Records x Bordello Aperitivo

Line-up: Alessandro Adriani (IT) / Marsman (NL)

INTERESTS: Cold Wave, Synth Music

LOCATION 

Bordello Aperitivo | Zeedijk 41, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/mannequin-records-x-bordello-aperitivo/2135721/


Thu, Oct 19, 2023 

20:00 - 06:00

Teletech Thursday

Line-up: Azyr (GB) / Basswell (FR) / DJ Boneyard (AU) / DJ G2G (DK) / Europa (DE) / Funk Tribu (CO) / Hannah Laing (GB) / HØLEIGH (DE) / Part Time Killer (DE) / Samba Boys (IE) / Sara Landry (US) / Shlømo (FR) / Spekki Webu (NL) / TDJ (CA) / Yarak (DE) / Yozy (ES)

INTERESTS: Techno

LOCATION: Hemkade 48 | Hemkade 48, Zaandam 

https://www.amsterdam-dance-event.nl/en/program/2023/teletech-thursday/2267183/


Thu, Oct 19, 2023 

22:00 - 06:00

VibeLab x Club Commission Berlin x House Music with Love

A party for everyone to feel welcome

Line-up: Love Lab Room 1: Cecilia Tosh Dj Holographic Megatronic Oli Neate Ruby Savage Room 2: Athie Umgido Elif ** Kaan Akalin (Live) Jordan Arts (Live) Ria Mehta

LOCATION Sexyland World | Noordwal 1, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/vibelab-x-clubcommission-berlin-x-house-music-with-love/2073547/


Thu, Oct 19, 2023 

22:00 - 05:00

Thu, Oct 19, 2023 22:00 

Soul Clap Records & Young Art Records presents House of EFUNK

Line-up: BON AIME (NL) / Cakes da Killa (US) / DJ Minx (US) / Lauren Flax (US) / Machinedrum (US) / Mauro Moreno (NL) / musclecars (US) / Soul Clap (US) / Tatie Dee (FR) / Todd Edwards (US) / Tom Trago (NL) / Zeynep Erbay (TR)

INTERESTS: House 

LOCATION: IJver Amsterdam NDSM | Scheepsbouwkade 72, Amsterdam 

https://www.amsterdam-dance-event.nl/en/program/2023/tbd/2069655/


Friday, Oct 20  

Fri, Oct 20, 2023 

12:00 - 23:00 

Into the Woods x ADE

Line-up: Akua (US) / Alci (TR) / Blawan (GB) / Carlos Valdes (NL) / Chlär (CH) / Coloray (NL) / Dragu (CO) / Enzo Siragusa (GB) / FJAAK (DE) / Gene On Earth (DE) / Héctor Oaks (DE) / Jennifer Loveless (AU) / Kim April (NL) / Lola Edo (NL) / Lucky Done Gone (NL) / Maribou State (GB) / Mowgli (NL) / Nene H (DE) / O'Flynn (GB) / S-candalo (DE) / Saoirse (GB) / Sedef Adasi (DE) / She/her (NL) / Tifra (NL) / Young Marco (NL)

INTERESTS: Disco / House / Techno

LOCATION: NDSM | Tt. Neveritaweg 15, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/into-the-woods-ade-festival-friday/2029425/


Fri, Oct 20, 2023 

De Scorro x B.A.D (Day & Night programme)

19:00-20:00

Panel Talk: Niks (Black Artist Database) and Perry (De Scorro). Moderated by Christine Kakaire. 

23:00-07:00  

Club Night: Arakaza b2b DRKNGHTS, Batu, Goth Jafar, KMRU (Live), MI-EI, Niks and DJ Stingray 313

INTERESTS: Electro / House / Techno

LOCATION: De School | Jan van Breemenstraat 1, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/talk-de-scorro-x-b-a-d/2124231/


Fri, Oct 20, 2023 

19:00 - 02:00

Chloé Caillet at W Amsterdam (curated by Cercle)

Line-up: Chloé Caillet (GB) / DESIREE (ZA) / Jennifer Cardini (FR) / Matisa (IT)

INTERESTS: Live Performance

LOCATION: W Amsterdam (Lounge) | Spuistraat 175, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/chlo%C3%A9-caillet-invites-desiree-jennifer-cardini-matisa-at-w-amsterdam-curated-by-cercle/2206071/


Fri, Oct 20, 2023 

23:59 - 06:00 

Terra goes ADE

Line up: G10 (NL) / Juba (GB) / Kampire (UG) / KILIMANJARO (ZA) / Manuka Honey (GB) / Unruly Phoenix (NL)

INTERESTS: Live Events / Live Performance / Bass / Amapiano/Deep House

LOCATION: Parallel | Buiksloterweg 5C, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/terra/2186029/


Fri, Oct 20, 2023 

22:00 - 08:00 

Cooking with Palms Trax

Line-up: Call Super (GB) / Francesco Del Garda (IT) / mad miran (NL) / OK Williams (GB) / Palms Trax (GB) / Paquita Gordon (IT)

INTERESTS: Disco / House / 

LOCATION: Lofi | Basisweg 63, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/cooking-with-palms-trax/2062989/


Saturday, Oct 21

Sat, Oct 21, 2023 

08:00 - 18:00 

Breakfast Club ADE Marathon: Start!

Line-up: AliA (BE) / Ben UFO (GB) / Eversines (NL) / Helena Hauff (DE) / Jaime Frias (NL) / mad miran (NL) / Oceanic (NL) / S-candalo (DE) / Tsepo (NL)

INTERESTS: Elektro / House / Techno

LOCATION: THE OTHER SIDE | Rigakade 10, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/breakfast-club-ade-marathon-start/2032979/


Sat, Oct 21, 2023 

12:00 - 22:00

DGTL ADE: We still believe by the Blessed Madonna

Line-up: Bambounou (FR) / BELLA (NL) / Dee Diggs (US) / FKA.M4A (DE) / Palms Trax (GB) / Patrick Mason (DE) / Sedef Adasi (DE) / The Blessed Madonna (GB) / Vuur (NL)

INTERESTS: DGTL / Disco / House / Techno

LOCATION: NDSM Warehouse | NDSM-Plein 85, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/dgtl-ade-we-still-believe-by-the-blessed-madonna/2021585/


Sat, Oct 21, 2023 

23:00 - 07:00

Shelter presents: 5 years of HE.SHE.THEY

Line-up: Black Cadmium (NL) / Dr. Rubinstein (DE) / Ellen Allien (DE) / Maya Jane Coles (GB) / Volvox (US)

INTERESTS: Techno

LOCATION: Shelter Amsterdam | Overhoeksplein 1, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/shelter-presents-5-years-of-he-she-they/2051645/


Sat, Oct 21, 2023 

23:00 - 08:00

CLUB RAUM invites Mala Junta

Line-up: BASHKKA (DE) / D.Dan (US) / DJ TOOL (DE) / Gabrielle Kwarteng (US) / Hyperaktivist (VE) / Yazzus (GB)

LOCATION: CLUB RAUM | Humberweg 3, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/club-raum-invites-mala-junta/2081063/


Sun, Oct 22, 2023 

Sun, Oct 22, 2023 

14:00 - 08:00

CODA - Ratherlost & Pax-Romana

Line-up: Anouschka (NL) / Dasha Rush (RU) / DJ Nobu (JP) / DJ Pete (DE) / DVS1 (US) / Freddy K (DE) / GiGi FM (FR) / JakoJako (DE) / Kia (AU) / Naone (KR) / Sandrien (NL) / Shoal (JP) / Spekki Webu (NL)

LOCATION: Lofi | Basisweg 63, Amsterdam

https://www.amsterdam-dance-event.nl/en/program/2023/coda-ratherlost-pax-romana/2063039/

we.grow at ADE 2023 Mentorship Program presented by shesaid.so and ADE Lab

We are excited to renew our partnership with ADE this year with activities that include a mentoring program for 40 mentors and mentees of all genders and an official shesaid.so space as part of the ADE Lab program on Thursday, October 19th.

we.grow at ADE 2023 is a mentorship program presented by shesaid.so and ADE Lab that connects mentors from the shesaid.so community with mentees selected by the Amsterdam Dance Event team.

This year, the program will focus on 4 areas of the music business, reflecting the tracks that attendees will be able to engage in as part of ADE Lab 2023: Artists, Producers, Mixed Media and Music Professionals.

The program will feature a total of 20 mentors and 20 mentees, with 5 mentor-mentee pairs per each of the four Lab areas.

The 40 participants will gather for the first time at ADE on Wednesday, October 18th as part of a private event for mentors and mentees powered by Meta.

The we.grow Mentoring Program is open to all genders with priority given to people from underrepresented communities and disadvantaged backgrounds.


we.grow at ADE 2023 mentors

  1. Bailey Greenwood (Agent, WME)

  2. Cristina Lazic (Producer/DJ, Lazic Records)

  3. Drew Lam (Artist Services, Platoon)

  4. Evie Thomas (Head of Marketing [Dance], Atlantic Records)

  5. Jameson Thomas (Artist Manager, IAMJT)

  6. Kelly Staa (Editor in Chief, Cosmopolitan NL)

  7. Kenny Eshinlokun (Founder, Taboo/Black Music Summit) 

  8. Liz Miller (Artist Partnerships, Meta)

  9. Lucy Andrews (Brand Partnerships, Ballantine’s)

  10. Lucy Atkinson (Agent, Earth Agency) 

  11. Maria Panayi (Music Marketing Lead, TikTok)

  12. Manuka Honey (Artist)

  13. Melissa d'Engelbronner (Head of Audience Strategy, Fuga)

  14. Natacha Bouchon (Booking assistant (Dskonnect) Stage manager (Nitsa) Host (Primavera Sound)

  15. Nicola Murray (Global Culture Marketing Specialist, M&C Saatchi Sport and Entertainment)

  16. Romy Harber (Global Head of Dance & Electronic, Believe) 

  17. Sonya Okon (Head of Digital, North America, Ultra Publishing/Helix Records/Payday Records)

  18. Tiffany Calver (Artist/DJ, BBC)

  19. Whitney Wei (Editor In Chief, Resident Advisor)

  20. Yasmin Leung (Label Manager, Ghostly International / Spectral Sound UK & Europe)

We are excited to return to ADE and create an environment where the global ADE and shesaid.so communities can connect, learn from each other and experience the latest trends in music. shesaid.so Founder, Andreea Magdalina, states:

“The shesaid.so space and mentoring program we.grow at ADE 2023 will give ADE attendees the opportunity to engage with ideas and people that are guided by values rooted in innovation, equity & intersectionality.

Mentor/Mentee Commitment

  • Read through & apply the information from the mentoring guidelines we share with you prior to their engagement.

  • Attend shesaid.so events at ADE if logistically possible.

  • 3h of mentorship: spend at least 1h together throughout your ADE attendance and 2h after ADE (3h in total between October 18th and December 31st, 2023).

Applications are now closed and mentees have been selected.

shesaid.so space at ADE 2022 // powered by ZORA

The shesaid.so space at ADE 2022 powered by ZORA will feature a full day of programming on Friday October 21st at Lynk & Co’s flagship Amsterdam Club located right in the middle of all the ADE action.

The first half of the day will include activities related to the mentoring program as well as public facing talks, networking and electronic music. The second half of the day will exclusively focus on web3 discussions, performances and networking - plus a music NFT gallery and other interactive exercises designed to educate and showcase what’s possible within the web3 ecosystem.

Our goal is to create an inclusive environment where our global community attending ADE can connect with one another and other industry professionals, in addition to learning. The program will reflect some of the most ardent topics from the shesaid.so world - including diversity & inclusion as well as more industry-facing discussions. Last but not least, the space will highlight initiatives and creatives curated from the community and provide promotional opportunities for showcasing talent.


RSVP is required

https://par.tf/EGu7

Lynk & Co Rokin 75 1012 KL Amsterdam


Program Outline


11am-11:45am

Meta x Music Masterclass

  • Open to ADE Pro & Lab pass holders

  • Learning/Education

Description: Meta’s Artist Partnerships (Liz Miller) and Label Partnerships (Josh Nicoll) will run through all the latest best practices for Facebook and Instagram, including a run-through of our current music products and a quick look into our work in blockchain technology and the metaverse.


11:45am-12:00pm: Networking


12:00-12:30pm

AMA: Record Labels, DSPs & Publishing

  • Open to ADE Pro & Lab pass holders

  • Q&A format

  • This session will allow the audience to ask questions directly from our guest speakers.

  • Speakers: Liz Miller (Meta), Bina Fronda (Ultra Records), Isla Fabinyi (Sentric Music Publishing), Panos Polimatidis (Head of Artist Relations UK, Believe), Andreas Rizek (Head of A&R, North America, Ultra Publishing).


12:30-12:45pm: Networking


12:45-1:15pm

AMA: Agents & Managers

  • Open to ADE Pro & Lab pass holders

  • Q&A format

  • This session will allow the audience to ask questions directly from our guest speakers.

  • Speakers: Sarah Stam (Set The Tone); Lucy Atkinson (Earth), Jameson Thomas (IAMJT), Melanie McClain. Eva Greene (Black Acre); Alexandra Hale (Higher Ground); Hannah Shogbola (UTA).


WEB 3 Programming Kicks off

1:15-2:30pm:

Music NFT Gallery + Wallet Onboarding + Special NFT showcase & discussion TBA


2:30-3:15pm

Workshop: ZORA presents: Enabling Decentralised Music Communities; hosted by Kaitlyn Davies (Refraction)

  • Open to ADE Pro & Lab pass holders

  • Learning/Education

Description: From DIY venues to major record labels, community-building currently stands as one of the most difficult, rewarding and profitable means of being a music practitioner, particularly in the age of social networks and streaming platforms. Emerging technologies promise artists and fans new models for funding and participation but often add value back to the tech companies rather than the communities they claim to support. Could decentralised infrastructures offer music makers and maintainers more sustainable alternatives? Join RefractionDAO and ZORA for a crash course on web3 basics for music communities.


3:15-3:30pm: Networking  


3:30-4:00pm

AMA: What the hell is Web3?

  • Open to ADE Pro & Lab pass holders

  • Discussion/Debate

    TBD speakers: Michail Stangl (ZORA), Kat Young (ZORA), Kat Rodgers (Water & Music) & Cece Palmquist (beta.catalog.works).


4:00-4:15pm: Networking 


4:15-5:00pm

Web3 Artist Interview

In conversation with Richie Hawtin & Portrait XO; hosted by Andreea Magdalina (shesaid.so)





5:00-7:30pm

Web3 Mixer

  • Open to all with RSVP

  • Networking 

  • Free drinks

  • Live AV performance by Portrait XO

  • shesaid.so DJs: SUCHI & Karen Nyame KG

we.grow at ADE Mentoring Program 2022

In 2022 the shesaid.so x ADE mentoring program is back under a new, inclusive name, we.grow at ADE. This year five mentees from the electronic music sphere and five mentees with a more specific focus on the web3 space will be invited along. Mentors are curated from the global shesaid.so community and mentees are invited to apply via the ADE website.


Program Outline

  • 10 mentors & 10 mentees (5 electronic music + 5 web3)

  • 1 Mentor handbook

  • 1 Mentee handbook

  • 1 Mentor/Mentee training session

  • 3 private events

Mentors & Mentees

This year we are excited to invite 5 mentees from the wide electronic music space and 5 mentees with a more specific focus on the web3 space.

The web3 track of the scheme will take place in partnership with ZORA - The open protocol to buy, sell and curate NFTs on Ethereum. We feel particularly aligned with them as a partner, as reflected by their Manifesto.

Web3 is a growing technology area that is changing the music industry as we speak and it is our desire to educate our community about opportunities within it and offer them the chance to learn from the best leaders in this space.

For the regular electronic music track of the scheme, we teamed up with YouTube Music and Meta to host a kickoff and a closing brunch events for mentors and mentees. This is an opportunity for us to create connections for the we.grow participants to these powerful companies. 



Mentees! Apply for a chance to be selected in the program here!

Submission period has been extended to Thursday, Oct 13th

Please note that after sign up, the shesaid.so team will pick 10 lucky mentees to follow this years' we.grow mentorship. Mentees will be contacted on October 14th.

shesaid.so x ADE 2022

We are excited to announce our return to Amsterdam in 2022 as part of an official partnership with ADE that includes two Pro talks, a mentoring program and the official shesaid.so space at ADE powered by ZORA and hosted at Lynk & Co’s flagship Amsterdam club.


shesaid.so has been working with ADE since 2017 with a focus on programming around diversity and inclusion in the music industry. 

In 2022 we are working even more closely together to bring back the we.grow mentoring program, curate talks as part of ADE Pro, and introduce a shesaid.so space as part of the ADE Lab track powered by ZORA and hosted at Lynk & Co’s flagship Amsterdam Club.

The shesaid.so space at ADE 2022 powered by ZORA will feature a full day of programming on Friday October 21st; the first half of the day will include activities related to the mentoring program as well as public-facing talks, networking and electronic music. The second half of the day will exclusively focus on web3 discussions, performances and networking - plus a music NFT gallery and other interactive exercises designed to educate and showcase what’s possible within the web3 ecosystem.

Our goal with the shesaid.so space was to create an inclusive environment where our global community attending ADE can connect with one another and other industry professionals, in addition to learning. The program will reflect some of the most ardent topics from the shesaid.so world - including diversity & inclusion and more industry-facing discussions. Last but not least, the space will highlight initiatives and creatives curated from the community and provide promotional opportunities for showcasing talent.

For more info about the we.grow at ADE mentoring program please visit the ADE website.


CLICK HERE TO RSVP and get the latest updates


shesaid.so x ADE 2022

Wednesday

Wednesday Wednesday 19th October | 10:30am-12pm

we.grow at ADE kickoff Brunch @ YouTube space

[private event for mentors and mentees only]

Wednesday 19th October | 14:00pm-14:45pm

shesaid.so presents: Decolonizing The Loop @ YouTube Space

A conversation on the decolonization of electronic music studies and music production education inspired by Josephine Zwaan’s master thesis based on African philosophy. Josephine is the co-founder of Rosetta Beats, an Amsterdam-based collective focused on women and gender non-conforming individuals. Hosted by Andreea Magdalina (shesaid.so). Open to ADE Lab pass holders

Address: The Mayer Manor Nes 118, 1012 KE Amsterdam"


Thursday

Thursday 20th October | 11:00am-11:45am

ADE Pro Talk powered by ZORA

shesaid.so presents: Democratizing the future of the music business

An interview hosted by Andreea Magdalina (shesaid.so) with Melanie McClain (P00LS), Michail Stangl (ZORA) and Nico Adomako (Einhundert & Oroko Radio) exploring the impact of web3 technologies on the music business as reflected by an excerpt from ZORA's manifesto: "We need new infrastructure, something transparent, ownable, accessible, financially sustainable, where we can share the value we create, something for the community, something that’s ours."



Thursday 20th October | 12:00 - 12:45pm

ADE Pro Talk

shesaid.so presents: Why communities are the future of the music industry.

A roundtable hosted by Kat Young (ZORA) with Christine Osazuwa (shesaid.so), SUCHI (Daytimers), and Sam Schoonover (Coachella).

The music industry is constantly being reshaped by new technologies. Since the advent of the World Wide Web, power has slowly shifted away from gatekeepers and into the hands of creators, curators and the community overall. In spite of that, the internet as we know it has also led to a bottleneck of influence & commerce in the hands of a few tech companies and the people who lead them. At the same time, more and more communities started leveraging these digital tools to connect with one another, collectively organize and reclaim the music ecosystem. Today, web3 is promising to disrupt, decentralize and provide transparency once again. This discussion aims to disseminate these trends and look at case studies that hypothesize why communities are the future of the music industry.


Friday

Friday 21st October | 11am - 7:30pm

shesaid.so space at ADE 2022 powered by ZORA

Stay tuned for the full program reveal! Make sure you RSVP to get the latest updates.

With huge thanks to our host Lynk & Co.

RSVP is required for entry: https://partiful.com/e/ExrFwQOgdJjkbayRXgus

Full Program Outline HERE

Address:

Lynk & Co

Rokin 75, 1012 KL Amsterdam


Saturday

Saturday 22nd October | 11am - 1pm

we.grow at ADE Brunch with Meta

[private event for mentors and mentees only]


Saturday 22nd October | 2pm - 6pm

shesaid.so x Meta Boat Party

RSVP required - stay tuned for updates