Marketing and Social Media Manager
Full-Time | London, UK
Location: Farrington, London, UK
Employment type: Full-Time
Hours: 35 - 40 per week
Compensation: £30,000 - £35,000
About Where You At
Where You At (WYA) is an award-winning female-founded app that exists to improve and elevate the nightlife, festival and event experiences. We are a growing team and CEO Tamzin Lent was recently recognised by Forbes 30 under 30 in their Social Impact category.
Where You At is the first data-enabled mapping app, which allows people to find their friends and stay connected in venues and festivals. It works even in areas with no internet connection, phone signal, or WIFI; powered by Bluetooth.
WYA’s unique Venue Operations Centre also helps venues and festivals engage directly with their customers. Heatmaps and push notifications allow for immediate engagement with users whilst data insights show customer behaviour in a way never accessed by the industry before.
About The Role
We are looking for a creative, driven and digitally savvy individual with a solid marketing and social media mindset to join our team.
Responsibilities
Develop and execute marketing strategies spanning across all forms of media to boost sales, drive engagement and brand awareness.
Keep a close eye on costs and manage marketing budget efficiently and effectively.
Craft an organic content calendar containing ideas and content towards our brand, venue activations, and overall content strategy.
Create and oversee paid ads across Instagram, TikTok, Google and other social ad platforms.
Develop and maintain consistent brand identity across all platforms.
Monitor, analyse, and report KPI progress on social media and marketing activities.
Communicate progress with team members, take on feedback and adjust future campaigns and activities accordingly.
Build our community and ambassador programmes.
Execute in-person app activations by organising events or brand takeovers etc.
Identify relevant marketing collaborators and reach out to partners, industry influencers and leaders in relevant fields.
Monitor feedback on various digital channels.
Researching, exploring, and investigating new platforms, trends and tech that can push the brand forward. A good understanding of these platforms and keen interest in emerging social media platforms and trends is a must.
Writing copy for social posts, partnership campaigns and external output.
Build and maintain relationships with current and prospective clients.
Work closely with creators to develop briefs and storyboards, and create external videos in line with brand guidelines.
Personal Specification
Experienced social media and marketing manager (minimum 2 years’ experience in relevant fields).
Proven experience growing social media accounts (follower growth and engagement). Knowledge of full marketing skills and familiarity with relevant tools and software.
Ability to maintain professional standards in a high-paced environment.
Genuine love of events, festivals, and music (however experience in this sector is not necessary).
Incredibly organised with the ability to consistently hit deadlines, work independently as needed and be receptive to constructive criticism.
Natural creative, but also organised and execution focussed.
Fluent in English.
Based in London.
How to Apply
To apply, please submit your resume, cover letter and any relevant portfolio samples showcasing your digital marketing and social media achievements to kamile@whereyouat.co.uk.
Please be sure to use a clear naming convention for the email subject including “Digital Marketing and Social Media Manager” - followed by your name. (mentioning shesaid.so in your application).
Deadline: May 7th 2024