VASSIŁINA Discusses Her Existential Avant-Pop Album ‘i.par.ksia.ko’ and Creating Between London and Athens

Vassilina x Lissyelle

Athens-born, London-based avant-pop artist VASSIŁINA returns with i.par.ksia.ko, her second album and first written entirely in Greek. Released via Kiki Music, the record was developed between London and Athens with producer TOTALWERK (Tom Wright), building on the dark electronic and electro-pop foundations of her 2021 debut Fragments while moving into more personal territory shaped by migration, identity, and family.

The project began as a collaborative EP with Greek indie and alt-pop artists before evolving into a full-length album. Its title—Greek for “existential”—reflects the experience of living between places and versions of yourself. Tracks including “Dolini,” “Red Flag,” and “Katadiki” explore belonging, emotional inheritance, and the uncertainty of entering a new phase of adulthood, while an interlude featuring a recorded conversation with her mother brings these themes into direct focus.

Inspired in part by Alice in Wonderland, the album incorporates AI-processed vocal excerpts alongside field recordings and layered vocal arrangements, reflecting shifts in voice, language, and identity. Since releasing Fragments, VASSIŁINA has performed across Greece, the UK, and Germany, including shows at the Athens Digital Arts Festival and London’s Shacklewell Arms, and has opened for artists such as Miss Kittin and Kadebostany.

In this conversation, she discusses the personal experiences behind i.par.ksia.ko, her approach to voice and technology, and the realities of building an artistic practice between cities.

Vassilina x Lissyelle

Your album i.par.ksia.ko explores identity, belonging, and existential transitions. What is the story behind the project?

i.par.ksia.ko /“existentia” was written during a time of constant movement between London and Athens. It was a period of intense questioning: where do I belong and who am I in the process ? When you migrate between cities and countries, your identity doesn’t feel stable, it adjusts depending on the language you’re speaking, the room you’re in, the version of yourself that environment expects.

The album became a map of those parallel lives: the small-town girl, the city girl, the Greek girl in London, the ex-orthodox Christian girl, the daughter, the immigrant, the girl in therapy, the artist vs the girl in depression .It captures the sensation of living on unstable ground,  as if the ground could collapse at any moment and choosing to remain present rather than escape

After years of therapy and taking SNRIs, I kept confronting the same question: why do I have this need to radically change my life? Is it a pattern of self-sabotage or is it evolving and curing your trauma?

The record also explores inherited guilt, shaped by growing up within an Orthodox Christian Environment and the emotional legacy that passes quietly between mothers and daughters. Constant shame that is rarely spoken but deeply rooted .

It’s the first time I’ve written entirely in my mother tongue. That choice made the process more exposed and more truthful and weirdly it became my most extroverted work so far.

The record incorporates AI-processed voice excerpts and conceptual storytelling. How did you approach using AI as part of the creative process? What did it allow you to explore sonically or conceptually?

I didn’t use AI as a replacement for humanity.  I wanted to reflect exactly the feeling that we’re constantly being asked to adapt, accelerate, and reshape ourselves in order to survive within late capitalism. The pressure to produce more, to optimise, to become more “efficient” versions of ourselves , more westernize.  It reshapes our confidence and identity.

We move countries for opportunities. We shift accents to be accepted more. We fragment who we are to fit systems that were not built for us.

So using AI on my voice just to alter my accent was about exaggerating that fragmentation. It became a sonic metaphor for how we are already being altered by technology and music industry by the demand to constantly reinvent ourselves and how awkward and unreal that actual make us sound.

What is your favourite part of making music, and what is the most challenging part that audiences rarely see?

The best part is the creation itself, that raw, unfiltered moment of inspiration. It feels almost like a drug. A creative rush that takes over your whole body. It’s like stepping into a deep emotional retreat or an intense, non-verbal therapy session. You access parts of yourself you didn’t even know were there. That state is addictive. It’s one of the few spaces where I feel completely aligned instinctive, present, untamed.

The most challenging part is everything that follows that goes beyond the music itself. The waiting. The planning. The endless emails. The rejections.

You pour your whole self into something vulnerable and then, suddenly, you’re expected to become the manager, the strategist, the content creator, the producer, the negotiator, the art director everything except the musician. You’re asked to package and promote something deeply personal within systems that often ignore or dismiss it.

There’s also a subtle pressure to reshape yourself in order to make that personal work more “marketable.” So you find yourself altering parts of who you are just to amplify something real inside you. And when the results are slow or invisible which they often are, it can be deeply disheartening. It takes enormous emotional stamina to continue creating when recognition isn’t immediate.

For emerging artists trying to build meaningful connections, what is your best networking tip?

I think we hear so many tips and stories  but realistically Is very subjective. Most of the times is all about luck. Of course, if you are staying back home and not talking to anyone You will rarely see results.  For me, I can only do what works best with my ethics. I freak out when I have to network. I still do it but My social anxiety peaks. I prefer real connections and to be honest that where I see actual results. I love collaborating with other creators. 

Collaboration should feel aligned, not transactional. Show up consistently. Support others genuinely.  Don’t be competitive with others. You are you and they are them. The right people stay and will support you when there’s mutual respect and support.

Which three women in music have inspired you the most?

Bjork; for building entire ecosystems around her work and never compromising her artistic language.

SOPHIE; she didn’t just contribute to hyperpop, she reshaped the sound of contemporary pop altogether.

Kate Bush; for theatrical Performativity and fearless experimentation long before it was safe to do so.

Vassilina x Lissyelle

What is your best advice for young people who want to become producers, singers, or songwriters today?

Do your research and talk to other artists. Stay open. As women especially, we believe that we have to struggle alone in order to prove our worth by doing everything the hard way. That process is so isolating.

My perspective shifted completely when I started connecting with other femme artists while studying at Goldsmiths in London. I attended a female and non-binary music technology group called Omnii and for the first time I felt genuinely empowered in production spaces. Community changes everything.

Understand production at least to the level of building strong demos. Learn the basics of the music industry, contracts, publishing rights, booking etc. Observe how other artists made it. Talent alone is not enough. At the same time, don’t let the industry take away the reason you started creating in the first place. If you have a vision stay true to it. Be patient with your timing.

And build a team. No meaningful vision is built entirely alone. Collaboration doesn’t weaken your voice ,it strengthens it. You can create much more powerful worlds when you allow others to contribute to them. I keep on saying how my stylist and co-art director is now essential part of my band. I grew up so much and evolved as an artist and a person  since I started collaborating with Vinyl Face. 

What are you listening to most at the moment?

I go through phases but It’s been almost two years that I can’t stop listening to Oklou. So I’d say Oklou’s music . it’s not a phase for me. I also love the new album of A Greek artist and a friend of mine Olina and I love to explore new artists.


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“We Must Protect These Spaces”: Sam Divine on Grassroots Clubs and the 555 Tour

At a time when UK club culture is facing one of its most fragile periods in decades, Sam Divine is returning to the small rooms that first shaped her. More than 400 nightclubs have closed across the UK in the past five years, with grassroots venues among the hardest hit, eroding the spaces where local scenes form, artists develop, and communities gather. In response, Divine launched her 555 Tour, a series of five-hour, open-to-close sets in intimate venues across Liverpool, Bristol, Brighton, Exeter and Manchester, created in partnership with Save Our Scene.

The tour arrives alongside “The Groove,” her new single and the first release on her newly launched imprint, 555. Stripped-back and built for the floor, the track reflects the instincts of a DJ shaped by decades inside dark rooms rather than festival spectacle. First introduced during her Tomorrowland main stage set in 2025, it has since become a recurring centrepiece in her performances, bridging the scale of global stages with the intimacy of grassroots dancefloors.

Framed as both a personal and political gesture, the 555 project marks a full-circle moment in Divine’s 25-year career. With £5 early-bird tickets and a strict no-phone policy, the shows prioritise immersion, accessibility, and presence—reviving the long-form DJ set as a space for storytelling and experimentation. The project also coincides with a period of personal transformation she describes as “Sam 2.0,” shaped by sobriety, wellbeing, and a renewed relationship to nightlife.

As the 555 Tour continues through March, Divine reflects on what grassroots venues made possible in her early career, what is at stake as they disappear, and how returning to these spaces has reshaped her understanding of the dancefloor today.

The 555 Tour brings you back to intimate venues for five-hour open-to-close sets. Why was it important to build the concept around duration and depth rather than scale? 

I’ve always been big on storytelling in my career, and I’ve approached my 5 hours sets in the same way. Starting off low and slow around 119 bpm and building it throughout the night peaking to around 135 bpm. That takes a lot of skill, experience, and knowledge. I wanted to challenge myself whilst giving back to grassroots venues. 

Being in the industry for 25 years I think it’s easy to forget why you fell in love with DJ’ing in the first place and I wanted to take myself back to when I was a resident warm up DJ . I was so carefree . I didn’t care too much if I made mistakes , I was really experimental.

There wasn’t as much pressure as there is now as a headline DJ and everything that comes with that. Selling out big venues is amazing and I’ve worked really hard to get here. This grassroots tour is about giving back to the very clubs that gave me a chance when I first started out . 

Looking back at the early grassroots clubs that shaped you, what did those spaces give you that bigger stages can’t?

Taking people on a journey is really important to me. Creatively there’s only so much you can do of that in a 2-hour set. A set can go in so many different directions depending on the energy of the dance floor.

This way I get to set the tone from early doors leaning into my 25 years of knowledge and experience. Revisiting tracks that I never get to play anymore that I wouldn’t necessarily play on a bigger stage. I also learnt DJ etiquette.

Really appreciating the headline DJ. I always wanted to do a ‘good job’ warming up. This is how I earned respect from my peers.   

In practical terms, what does a five-hour journey allow you to explore musically that shorter sets don’t?

Trust. My audience trusting me but also trusting my intuition. Around hour 3 I find myself reaching for records that sonically shouldn’t go together but using my skill to make them work.

Taking the dance floor in different directions seamlessly because I already know where I want or need to get to . Bringing the vibe down for a couple of records so you can take the energy back up again . Longer sets should feel like a full body workout.

Leaving people guessing where you are going to go next, so they don’t want to leave the dance floor. Longer sets are such a joy. 

Touring at your level can be relentless. What does a typical day on the road look like for you now and how do you consciously unwind after a show?

I’m still to nail the winding bit down. It typically takes me 2 hours to fall asleep from the moment I plug out to the minute my eyes shut. I do have rituals before I play though. I like to sage and clean the energy of my space and say a prayer. Whether that’s a green room or lately the whole club before a 5-hour set. Touring abroad consistently is just in my blood now.

Sam Divine sets the pace for 555 with new single ‘The Groove’
The first release on her new 555 imprint lands as the UK tour kicks off with a call to protect independent venues.

The days leading up to the weekend are more important than on the actual day. Making sure I am going to bed early, self-care, packing, checking in for flights, social media for the show and prepping music is all done in the days leading up to the show now. Sobriety has unlocked a new superpower of being organised so on the day of the shows all I have to do is catch a plane and play music.

That can be disrupted sometimes with delays etc but keeping myself calm and not stressed in those situations is paramount so I don’t bring that energy to the decks. 

You’ve been open about your sobriety and recovery. How has that shifted your relationship with club culture and the dancefloor?

Sobriety has been such a huge blessing in my life. I feel hyper focused and really In-tune with the dance floor. Things you might miss when you are under the influence of alcohol.

In addiction you feel numb a lot of the time. You remember places and experiences and how you felt but you are never truly present and now I feel more present than ever. The club is my church, and the dance floor is my saviour.

With more than 400 UK nightclubs closing in the last five years, what do you think is misunderstood about what we lose when a grassroots venue disappears?

The statistics are shocking and I’m saddened by this as I had no clue how bad it was and is the whole reason for doing this 555 tour.  Some of my favourite clubs have shut down. I met some of my best friends in those clubs. They hold so many memories.

When these grassroots venues disappear, we’re losing the very foundations of what our culture is built from.

Scenes are born in these spaces; headline DJs are born from these spaces. When they close, the loss ripples outward. Fewer entry points for emerging artists. Communities are shattered . These smaller spaces are the very heartbeat of our cities.

If we opened your record bag right now for a 555 set, what are three records/tracks that would almost definitely be in there?

Frankie Knuckles - Tears 

Sam Divine - The Groove 

Sade - Smooth Operator 

Name three women in music who have inspired or influenced you?

My mum. I lost her 2 years ago and she’s still inspiring me with music. I just collaborated on a record with Capri using the sample of Billy Ocean - Caribbean Queen. It was one of her favourite songs. From an early age my mum always had music playing and it’s inspired me a lot in my sets over the years. 

Lisa Lashes. Lisa was a huge influence on me in my early days. I loved that she had her own record label as well as being a badass DJ. She was breaking the norm and flying the flag for female DJs over 2 decades ago and she’s still crushing it today. This game is all about longevity. 

Annie Mac. I was listening to her radio shows for as long as I can remember, I found so much new music and new artists from her BBCR1 show . I love her before midnight concepts. Bringing wellness into the music space. Annie has inspired me that there’s no limits you can do as a mom in the music industry.


SAM DIVINE’S 555 TOUR: Tickets

TOUR DATES

6th Mar – Move, Exeter

14th Mar – Joshua Brooks, Manchester

30th - Ministry Of Sound , London (new)

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Producer, Composer and Sampha Collaborator elsas on Her Creative Process and the Making of Her EP APORIAMOR

Barcelona-born and now based in London, producer, composer and vocalist elsas has quietly become one of the most distinctive voices operating between the UK’s alternative music landscape and a wider experimental pop continuum. Her work moves fluidly across disciplines and scenes, shaped as much by her classical foundations as by years spent collaborating with artists including Sampha, Florence + the Machine, Little Simz, Jockstrap and Duval Timothy. Those exchanges, particularly her ongoing creative relationship with Sampha over the past three years, have played a formative role in refining her approach to songwriting, production and sonic storytelling.

Her new EP, APORIAMOR (out now) released via Barcelona’s Lapsus Records, marks a decisive moment of artistic consolidation. Largely self-produced over four years and developed across multiple geographies—from her childhood home in the Spanish countryside to stages across the United States while touring—APORIAMOR reflects a more distilled and intentional evolution of her sound. Drawing on both her Mediterranean heritage and the textures of UK alternative music, the record explores love, heartbreak and emotional transformation through a deeply personal lens, building a language that embraces vulnerability rather than closure.

If her debut EP The Art of the Concrete introduced an expansive and exploratory artistic identity, APORIAMOR signals a clearer articulation of that vision. Conceived as both archive and release, the project captures a period of personal and creative becoming, positioning elsas as an artist concerned not only with experimentation, but with legacy, memory and emotional authorship.

APORIAMOR is framed as “the death of love’s contradiction.” At what point did you realise this record needed to exist, and what emotional or conceptual shift set it in motion?

I must’ve come up with this word during a very inventive late night etymological rabbit-hole. I was in romantic turmoil, trying to invision a type of love that would be freed from all contradictions, all logical dysjunctions. I was wondering if pure clear and peaceful love existed, even as a reaching point, an asymptote. Needing to repeatedly process and overcome heartache was the catalyst to creating these songs and grouping them under this project.

Photo by: Aitor Rodero. Outfit: Bebé Espinosa

Compared to The Art of the Concrete, this EP feels more distilled yet emotionally expansive. What did you consciously decide to leave behind in order to arrive at this new sonic language?

If a record was a stim, that’s what The Art of the Concrete was for me. It was my way of learning how to produce, and in the process I was equally overexcited and overwhelmed by the vastness of possibility (hence the irony of the title).

I had to become some sort of sound hoarder before I could understand how I really wanted to articulate myself musically. It’s an experimental record in the full sense of the word, enveloped in the high-frequency energy of my early twenties, and I love it for that. 

Since then, I gave myself the time to be in music, but without the agenda of being an artist to the world - just keeping my input antennae open. I had to reconnect with the heart of it, and deconstruct the trained musician within (call it ‘conservatoire syndrome’). I started listening to my intuition, keeping only the essences, enjoying my own company, and building my world from that place. I also spent time developing my skills as a producer, becoming more intentional in my choices. And, most importantly, I eventually understood my gift, started prioiritizing my voice, and stopped hiding behind my ideas. And there’s still a long way to go!

You’ve described this project as part of building your own archive, a documentation of becoming. When you imagine listening back to these recordings ten years from now, what do you hope they will remind you of?

I hope I still feel proud of the work, and that it reminds me of my commitment to my artistry. I hope it makes me hold my past self tenderly and appreciate the hard work she put in to get me ‘here’. Maybe I’ll have destilled and deconstructed so hard that I’ll be making exclusively drone-based ambient music, smoking a pipe and thinking to myself ‘wow that girl was really working through some s***’.

You often describe songs as organisms that respond to their surroundings. How do different environments (e.g. touring, cities, solitude) practically shape the way a track evolves for you?

They are very much alive and pulsating. I enjoy letting the music breathe in real-time before making it permanent. This EP shape-shifted while I was touring it.

I performed the songs on APORIAMOR while supporting Sampha in the US in early 2024, and it became a kind of testing ground. It helped me see what felt aligned and what didn’t - what needed changing and what needed deepening. Exposing myself in that no-strings-attached way became a real incentive to finish the music.

Going back to the drawing board tends to be easier for me when its prompted by the inercia of external living. Solitude can result either in my thoughts jamming in a loop whilst I drift in a limbo of in-between activities, or I enter a state of hyper-focus and forget I have a body. It is in the latter where the magic tends to happen.

Collaboration seems central to your artistic ecosystem, from long-term work with Sampha to exchanges with artists across very different scenes. What makes a collaboration feel creatively “right” for you?

I’ve been very lucky to have worked with some extraordinary musical minds. I’d say a collaboration is right when everyone is showing up in their truth and working in the service of music (the muse, the craft), and mantaining a sense of mutual respect whilst exercising freedom.

I usually trust that the conspiring forces that lead us to be sharing a room in the first place can be enough to make it worthwhile, or “right”. Of course, like in any collaboration, there’s more or less personal and creative affinity that can unfold. But at the end of the day, making art for a living is a huge privilege.

What is your favourite part of the music-making process and the part you struggle with the most?

My favourite part is the initial spark and the throb of or vision that follows, whether it’s the maturing of a long-time mulling idea or a spontaneous manifestation. The creative infatuation phase. Usually these early ideas arise with energetic bounce and in collaboration.

I just love jamming. I love those moments of lucidity (who doesn’t!). I struggle more with moments of diffuse intention and indecision, when there’s an inner wall that stalls progress and it’s hard to locate and break down. And like most artists, I can find it hard to know when a song is finished, almost to a pathological level.

But so far, more often than not, I’ve proven myself right when I persevere until the end, however torturous it might feel at times…

Photo by Connie Keane | Headpiece by: Annika Thiems

For emerging artists trying to build meaningful relationships rather than transactional networks, what has been your most effective way of connecting with the right collaborators and communities?

I think the key is overcoming the fear of reaching out to people whose work moves you, sparks curiosity or familiarity, because you never know what might come from it!

Creative work can be emotionally intense, especially when projects are rooted in personal experience. On difficult days, what helps you step back, reset, and return to the work with clarity?

Honestly, on those days I get really good at replying to all my emails. I get all my admin done, probably clean the house and get on the phone to my close friends for hours. Most of them are musicians or artists, so they understand and share the underknitting of my daily struggles.


APORIAMOR by elsas is out now | Listen & Download

elsas on Instagram

Music Supervisor Julie Blake on Building AURA and What Artists Should Know About Music Licensing

Photo credit: Joe Watson

With more than two decades shaping how music meets moving image, Julie Blake has built a reputation as a leading creative voice in music supervision, working across film, television, theatre, and immersive projects. She was previously a partner at Third Side Music and led the sync and publishing operations for influential independent organisations including Ninja Tune and Erased Tapes, building a career at the intersection of creative storytelling, catalogue strategy, and sync licensing.

At the centre of her current work is AURA, the UK-based music agency she founded to bring a more curator-led approach to music supervision and licensing. Working closely with a roster of contemporary composers, AURA pairs distinctive musical identities with screen and stage projects while ensuring streamlined rights clearance and tailored creative direction. The agency’s newly announced independent sync collective further expands this vision, assembling hand-picked catalogues from leading independent labels and composers across Europe and North America to provide music supervisors with deeply curated, sync-ready repertoires.

Following the announcement, we spoke with Julie Blake about her path into music supervision, building AURA’s supervisor-first model, and what artists should understand today about preparing their music for sync opportunities.

What does a typical day look like for you at the moment?

My day always starts with a massive cup of tea. I have a saying: “no decisions before tea”. I like to ease into the morning and strategize, identifying my top two or three priorities for the day before the outside world sets the pace. I try to tackle those immediately, which usually involves creative work like reviewing artists’ new mixes, demos, or upcoming releases.

The rest of the day involves playlisting, searching for interesting tracks for particular scenes or projects, and then I try to reserve any meetings and admin (like reviewing contracts) for the afternoon. Because I work across timezones from GMT to PST, I have the odd video call in the evening, but I’m pretty strict about my schedule and “life/work” balance is really important to me. There are way too many burnt-out leaders out there, and you can’t captain a ship if there’s no gas in the tank. 

Can you tell us how you first started working in music and the key early experiences that shaped your career path?

My career began in the '90s record store era. It was a nostalgic time when shops were the true gatekeepers of new music discovery. I managed both a record store and a musical instrument retailer early on, which gave me a broad knowledge of genres, gear, and experience managing teams. I also learned a lot about listeners and musicians - how to genuinely connect with them and fuel their curiosity to check out that new album or effects pedal.

A major turning point in my career was when I moved to Montreal in 2004 and became an intern at the record label Ninja Tune. That role evolved into leading the startup of their new publishing venture (Third Side Music) in 2006.

Helping to build that company from the ground up set the tone for all of my future work in business development. Looking back, it taught me the value of learning through observation, being highly agile, and that a determined, hardworking attitude is the foundation of success.

Vox-Ton Studios - Photo credit: Claudia Goedke

From your perspective, what practical steps can artists take now to make their music easier to license, both creatively and administratively?

There are a few basics that you need to get right if you’re pitching music for sync. Make sure the music has good production value (i.e. is properly mixed and mastered, broadcast quality is usually 24-bit 48 kHz WAV), provide lyrics, instrumentals (and clean versions for anything explicit), have stems ready, and ensure that audio files are tagged with metadata like mood keywords, contact information and ownership details.

Think about how many mp3s a music supervisor might have in their music library - you don’t want yours to be “track 1” by “unknown”.

Don’t pitch music you don’t own, control, or that contains uncleared samples from someone else’s work. It makes a music supervisor’s work much more difficult if they have to go to more than 2 or 3 rightsholders to clear your music. They have to really like that track and have ample budget and time to want to do that.

So if you’re working with a variety of collaborators or partners, try to make an internal agreement that allows you to offer streamlined sync approvals. Any publisher or label you work with should be your proactive partner, helping secure opportunities, and responding quickly to licensing requests. Ask about their track record.

Creatively, my top tip when writing music for sync is to make sure the song has a very clear mood and vibe. It should give you an immediate feeling and sense of place - we’re on a beach sipping cocktails, we’re in an industrial nightclub on a big night out. Songs that build are fine, but a sudden shift, like a song that starts off sad and becomes happy, or a song that is too short (less than 2 minutes) can make it difficult to place within the context of a scene. 

For people hoping to enter the music industry today, what is the most important piece of advice you would give them? 

Music is a creative industry, but it’s still a business. I think people starting out in music get impatient and want to skip right to the “glamourous” roles like A&R, producing, or music supervision. I’ve also found a lot of musicians in junior roles who then got frustrated to be supporting creatives rather than creating music themselves.

Be clear about why you want to work in the music business, and appreciate that there is a lot of administration and marketing work to do, especially in entry-level positions.

I highly recommend interning before applying at a company to see what roles are available, and which ones genuinely appeal to you. Be an avid listener of all kinds of music, a hard worker, and keep up to date on relevant trends which are constantly changing the landscape of how listeners connect to our product.

Photo & Styling credit: Meriana Crespo @streetsugar

What is one habit or mindset that has helped you sustain a long-term career in the industry?

I think my brutal honesty has been what has allowed me to create both very high quality relationships and music over the years.

You can’t be afraid to mention it when a violin is slightly out of tune, even if it’s on a recording that has already been mastered… Or to say a song just isn’t good enough (yet, or ever). Or to fight for one that you believe is too good to cut from a project. When people aren’t being fair, good, or trying hard enough, I’m also not afraid to call that out and/or stop working with them. I’ve had to let go of some talented people and partners over the years.

There’s a bit of tough love that has to happen to create high value work, and to constantly push boundaries, or people’s capabilities. Honesty for me is also just about being an authentic, genuine person.

When I walk into meetings with clients, I’m the one asking about their kids, dogs and what matters most to them in life right now, before diving into the project. Once I know where they’re truly at, I can meet them there, and I’m much better positioned to offer something of true value. 

What are you currently listening to?

Just for fun, I’ve been doing a deep dive into all of the music released in 1999. It was a mind-bogglingly huge year in pop and electronic music, with Moby Play, Genie In A Bottle, Hit Me Baby One More Time, Backstreet’s Back, Slim Shady, Livin’ La Vida Loca, Say My Name, and tons of amazing hip-hop releases.

That exercise lead me to rediscover Sakura by Susumu Yokota which has been on repeat this month. I’ve also been listening to a lot of music by a harpist I work with, Nailah Hunter. Her albums ‘The Pavilion Of Dreams’, ‘Sleeping Sea’ and ‘IYUN’ are a wonderfully relaxing way to start or finish the day.


Julie Blake on LinkedIn | Podcast

AURA on Instagram | Website

Award-Winning Presenter Abbie McCarthy on Good Karma Club and Building a Career in Music Media

Award-winning presenter, DJ and tastemaker Abbie McCarthy sits at the centre of the UK’s new-music ecosystem, with a career built on trust, curiosity and long-term artist development rather than hype. Best known for her work on BBC Introducing, McCarthy has been instrumental in discovering and championing emerging talent, earning a reputation as a reliable first listen for artists on the cusp of wider recognition.

Her impact has been recognised across the industry, including induction into the Roll of Honour at Music Week Women In Music Awards and a Silver ARIA for Best Music Presenter.

Alongside radio, McCarthy has become a familiar face on some of the UK’s biggest stages, making history as the first woman to host the main stage at Reading Festival and fronting coverage from Glastonbury, Abbey Road Studios and major red-carpet events. A sharp, instinctive interviewer, she brings the same depth to The Eras Podcast, where she explores the creative turning points that shape artists’ careers, with guests ranging from rising stars to established international acts.

McCarthy is also the founder of Good Karma Club, a critically respected live platform now celebrating its tenth year, known for championing artists early and pushing back against pay-to-play culture.

Beyond music, her work extends into sport and culture through presenting roles with BBC Sport, Chelsea TV and major live events, reflecting a broader approach to broadcasting rooted in personality, credibility and genuine connection. In this Q&A, McCarthy reflects on how it all began—and the values that continue to shape how she works today.

How did you first get your start in music and radio, and what helped you find your path early on?

My very first show was on student radio while I was at Warwick Uni. Presenting immediately made sense - I’m obsessed with new music, I’m a big talker and I love getting to know people. Realising I could combine all of that into one job lit a proper fire in my belly and I started applying for work experience at the BBC and volunteering at both community and hospital radio.

I got to intern at BBC Radio 6 Music for a month and loved it so much - I helped with show notes, I got to see Haim play in the Live Room and be in the studio observing some of the absolute best in the business. My cups of tea must have been top tier because when my placement came to an end, I was offered the opportunity to work as a freelance Assistant Producer across the network. Quite soon after that I was on air presenting music news and covering my local BBC Introducing show too. 

What does a typical day in your life look like?

No two days are ever the same, which is honestly one of my favourite things. There’s usually lots of listening to new music, then there’s deep research for upcoming guests on my music interview series The Eras Podcast, curating lineups for my gig night Good Karma Club, calls / meetings, going to gigs, DJ sets and of course, some real life & silliness with friends and family in between. 

BTS photos - Mercury Prize interview - Cat Burns

What’s one lesson you learned early in your career that still shapes how you work today?

I was lucky enough to work with some of my favourite broadcasters as a producer before fully pursuing presenting myself, and they showed me two things that have really stuck - the importance of being a genuinely nice person and to always be authentic.

We’re in an era now where people are constantly looking for shortcuts, quick wins and overnight virality, but as hard as it can be, be patient! You’re learning so much along the way and when that dream opportunity arrives you’ll be more than ready for it and true authenticity always wins out. 

When you’re choosing which new artists to support, what makes you stop and pay attention?

Artistry. I want to feel something - whether that’s vulnerability, escapism or joy. It’s less about polish and way more about personality and intent. If it feels like an artist really knows who they are, I’m listening. A strong song will always cut through, but great artistry, world building and true fan connection is what keeps me invested. 

What inspired you to start Good Karma Club, and what have you learned about spotting potential in new artists?

Experiencing live music is one of the best things ever and I wanted to find a way to further support the new artists I was playing on the radio. When I was breaking into the industry, there were so many nights in London where artists had to pay to play, which is so wrong! I wanted to create opportunities open to everyone. 

Intimate shows are where real artists shine. They’re not hiding on a massive stage with epic production but showing up and riding the feeling that this could be the start of something. Honing their craft, building that confidence and road testing their music. 

The nights where you spot real potential and songs connecting in real time are such a rush, wish you could bottle up that feeling! I remember Olivia Dean playing at Colours in Hoxton for us and performing ‘OK, Love You Bye’ live for the first time and everyone in the crowd just looking at each other like ‘wow’.  

This year we’re celebrating 10 years of Good Karma Club! I’m SO proud of the night and the community that we’ve built & am excited to see where it goes next… 

Tips for anyone who wants to get into your industry… 

Don’t wait for permission, start! If you want to be a presenter, launch your own online radio show or youtube channel and learn as you go. If you want to be an artist, start recording videos of you playing your songs at home. Don’t wait around for someone to give you an opportunity when you can create those first sparks yourself. 

Honestly, shoot your shot babes! Everyone remembers what it’s like to be at the very beginning, and more often than not people are happy to reply to your message, share advice and help where they can. 

The most important one - never be anything other than yourself. Trends change, platforms come and go, the industry is always chasing the next thing, but if you lead with authenticity and integrity, you’ll always win. The moment you try to mould yourself into what you think people want, you lose the thing that makes you unique. 

3 things that you can’t live without in your bag. 

Headphones (obvs)

A notebook - so my ADHD brain never forgets an idea ! 

A lil snack - must keep the hanger at bay… 


Abbie McCarthy on Instagram

Good Karma Club | LinkedIn

Kallemi: An Ounternational Transcultural Ensemble Rooted in Migration and Musical Exchange

Photo credit: Alessandra Leimer

Kallemi (Arabic for “Speak” in the feminine voice) is a transnational musical project formed by Jasmin Albash, La Nefera, Maysa Daw, and Rasha Nahas — four artists whose individual practices span electronic music, hip hop, rock, and experimental songwriting.

What began as a short-term exchange through Kaserne Basel during Palestine Music Expo quickly became something deeper. Rooted in shared experiences of migration, ancestry, and the search for home, Kallemi’s music is shaped as much by friendship and trust as it is by sound. Since their first performance, the project has grown organically through live shows across Europe, the UK, Canada, and Palestine, long before any official release.

Their debut single ‘One Day’, written during their first residency in Ramallah, marked the project’s first release and was followed by ‘Where Is Your Home’. A new single and their debut EP — produced by Aaron Ahrens and recorded in Berlin — are set for release on January 30, continuing to expand Kallemi’s evolving collective body of work.

How did Kallemi first come together, and what made you realise this wasn’t just a one-off project?

We met through an exchange initiated by Kaserne Basel (Switzerland) during Palestine Music Expo. During the 10 days that we had to work, the songwriting process was flowing very organically and in addition to the music flourished a genuine connection and friendship. After getting off the stage from our  first show in Basel, noticing the energy that we felt between us as band, as well the exchange with the audience we realised that this is bigger than us.

You met during Palestine Music Expo in Ramallah. What do you remember most clearly from that first period of working together?

It was a combination of different experiences: we lived and rehearsed in an almost empty flat and Maysa packed the car with gear from Haifa. Each of us brought their instrument and we just jammed, explored the city, ate amazing food, talked for hours and wrote almost all of  the songs we have during that time.

What’s your favourite part of making music as a collective and what’s the hardest part of sharing creative space?

The hardest part for sure is the physical distance between us. In order to tour, rehearse or write music it requires a lot of organisation and resources, which forces us to be more strategic which is good, but not always simple. 

Plus decision making and distribution of tasks, for example in our individual projects we are used to deciding for our own but making decisions collectively can be hard but also freeing and opening horizons at the same time.

Definitely magic is when we finally all meet in one room and the music is happening between us and  there are these moments where we know that everything is falling into place.

Each of you brings a distinct sound and skillset. What’s one concrete rule or habit you’ve developed to make collaboration work smoothly?

There is no actual rule. When we are making music, we do not force anything to happen, we trust each other’s creativity and skills and we let things happen naturally. when one of us has an idea, we take that idea and explore it to the max. at times we go back to songs and change parts of them, but we keep them flowing.

On the technical\logitsic side, we each have her strength and skills, and we divide the behind the scenes work accordingly.

Before any official releases, you were already touring internationally. What did playing live teach you about the project early on?

From playing live we love each others energies on stage, its a fit! Even though its not the easiest setup as a long distant band, this understanding keeps us committed and resilient to make it work.

Photo credit: Alessandra Leimer

For emerging artists trying to connect with the right people in the industry: what’s one networking tip that actually works for you?

Always trust your gut. If anything feels off, it probably is.

What’s one mistake you made that taught you something useful about building a sustainable music project?

It took us time to distribute the tasks and to do’s between us, but once we figured that out the workflow became much more sustainable.

What are you listening to at the moment?

Ino Casablanca, Maria Basel, Stevie Nicks, Dina El Wedidi


Follow Kallemi on Instagram

Artist Manager and Newspaces Studio Founder Agnese Ghinassi on Aiming to Build Longevity in Artist Careers

Photo credit: Johanna Kirsch

Agnese Ghinassi is part of a new generation of managers whose work moves fluidly across music, fashion, and contemporary art.  Based in Berlin and originally from Rome, she launched Newspaces Studio in 2025—a management and creative consulting agency shaped by her experience in artist development, creative strategy, PR, and fine arts project management. 

Ghinassi’s professional grounding was formed during her years at Modern Matters, where she progressed from intern to assistant and eventually into a key role as Artist Manager. During this time, she developed a broad operational and strategic skill set spanning artist management, PR and press, project and label management, alongside day-to-day management. Her work included supporting artists such as VTSS and LSDXOXO, handling press for clients ranging from composer Danny Elfman to producer and DJ GiGi FM, and overseeing label management for Klockworks alongside PR for Ben Klock.

Today, Ghinassi manages NYC-based transdisciplinary artist Agnes Questionmark, producer SALOME and Cuban-Spanish DJ TOCCORORO. Ghinassi’s practice also extends into the contemporary art field through her management of Agnes Questionmark — a contemporary artist working across installation, sculpture and performance. In this role she has overseen complex works including the 13-day performance CHM13hTERT & Cyberteratology presented at the 60th Venice Biennale, to name a few. This experience, together with her background in music management, PR and artist development, provided the groundwork for Newspaces Studio, which represents a curated roster of artists whose practices develop across different creative contexts rather than within a single industry lane. 

Your background spans artist management, PR, creative consultancy and large-scale art project management. How did you get your start in music?

I started as an intern at Modern Matters during my studies in Berlin. I was about to finish university, and in order to be able to write my thesis, I had to complete six months of practical work “Pflichtpraktikum”. I was studying Media and Business Psychology at the time, in German, (tough one). I’ve always been passionate about music, and one of my mentors, someone I really respect in the industry, suggested a few different companies for me to consider.

I remember telling her that I didn’t want to “just bring coffees or watch from behind” (very 23-year-old me ready-to-take-on-the-world phrase). The truth is, I wanted to actually do the work. That’s when she suggested I look into Modern Matters. I ended up leaving university without finishing my degree and stayed at Modern Matters for five years. I began as an intern, quickly became an assistant, and gradually worked my way up.

Assisting roles are often underestimated, but they’re where you build an incredibly broad and practical skill set. Working closely with my former boss allowed me to define myself early on as a generalist. I was exposed to many different sides of the industry from PR, press and label management, royalties, record deals to more administrative tasks like invoicing, tax systems, artist statements. That hands-on experience helped lay the foundation for what I’m looking to do at Newspaces Studio. I will always cherish that opportunity. 

Photo credit: Johanna Kirsch

From intern to founder in just over 6 years is a big achievement. Looking back, what skills or instincts proved most transferable as you moved from assisting to leading, and which ones did you have to actively unlearn?

As wild as it sounds, the biggest skill I had to unlearn was multitasking. When you launch your agency and start working independently, you want to do everything at 100% and feel in control of your business, your tasks, and practically everything around you. But multitasking doesn’t necessarily equal control; more often, it means doing many things at once and delivering them at 60, 70, or 80 percent instead of fully.

In assisting roles, multitasking is a powerful skill because the tasks are less decision-heavy. When you go independent, though, learning when to slow down, prioritize, and focus is what ultimately allows you to lead with clarity and intention. That doesn’t mean I don’t multitask at all, I just aim to execute faster and more efficiently. It’s a learning curve.

The most transferable skill, for me, was learning how to read a room and communicate with people coming from various professional backgrounds, from artists to agents, label owners, creative directors, business managers, and editors, etc. It taught me how to adapt fast, translate ideas across different worlds, and move quickly between creative and business spaces.

You’ve spoken about the importance of understanding an artist’s “message.” Practically speaking, how do you intend to help artists articulate what they stand for when that clarity isn’t there yet?

In my approach, I will aim to give artists a safe space where they feel supported enough to explore what they want to express, without pressure to adapt to a standard.

A lot of that can start with conversations, understanding their references, instincts, and characters, and what feels natural to them. I intend to help them through the process of individualising their strengths and how they want to convey who they are to the world around them. Once that starts to take shape, I work with them to find a structure that feels intentional and purposeful. 

I wouldn’t say it has to be a specific “message” , it's more about understanding what differentiates you as an artist from others, what you bring to the table, what you do differently, and leaning into that.

Practical examples of questions I would ask:

– What moves you?

– Why?

– Who inspires you, and who do you see as your peers?

– If you’re thinking big, where would you like to be in five years?

TOCCORORO Birthday During Fred again.. Event

Many artists struggle with brand collaborations for fear of diluting their identity. From a management perspective, how do you evaluate when a brand partnership adds depth to an artist’s profile rather than noise?

From my point of view, a brand collaboration adds depth when it’s genuinely aligned with the artist and develops in an organic way.

One way to ensure this is by building connections with brands the artist is already passionate about, whether that’s clothing brands they already wear or designers they admire, or production tools and platforms they already use in their creative process. The goal is for the collaboration to feel like a natural extension of who the artist already is, what they like, and what they want to represent, rather than something imposed.

Additionally, to make a brand partnership more meaningful and to ensure it feels like a true collaboration rather than just a ‘branded deal’, I always make sure that the teams involved, especially on the brand side, understand that they’re working with a talent who has a clear vision, aesthetic, and personal taste that needs to be respected and conveyed for the collaboration to be successful on both sides.

Newspaces Studio aims to establish itself at the intersection of music, art, and fashion. What do you think sustainable growth looks like in that cross-disciplinary space, especially when visibility can arrive faster than infrastructure?

As I start building my own agency, I’m realizing that sustainable growth often comes from learning, as a manager (together with your artist), when to say “no” to certain opportunities and trusting that the right ones will come back around. There’s so much pressure to move fast and capitalize on momentum, especially when visibility starts picking up and it feels like there’s a clock ticking in the background. But you don’t actually need to do everything at once.

Sometimes it’s more effective to slow things down, be intentional, and focus on what really needs attention at a specific moment in an artist’s journey, especially when working across music, fashion, and art, where opportunities can multiply very quickly.

Something I aim to work toward in my approach is longevity. Doing everything and being everywhere over a short period of time can result in being counterproductive and sometimes, maintaining a sense of exclusivity around an artist’s profile is actually one of the strongest things you can build. The goal I’m aiming for while building artists’ careers alongside them will be to keep things interesting and evolving in the long run.

Agnese & Agnes Questionmark

Mental health is often discussed, but less often operationalised. What does care actually looks like inside a working artist–manager relationship, especially during intense touring or production periods?

During intense touring and production periods, it’s all about streamlining communication and setting designated days off so the artist has time to properly rest. We try to organize the calendar in a way that allows for enough time off between work commitments, and if that isn’t possible, we make sure the artist can take a larger break afterward for example, three weekends of stressful touring followed by one week of no communication/deadlines & weekend off from touring.

In general, I usually avoid communicating with my artists on Mondays after a touring weekend. If something is really urgent, I’ll send an email. If it truly can’t wait and is career-changing or there’s a hard deadline, I might text, but Monday is a day off. We also try to lock in catch-ups once a week and avoid unnecessary WhatsApp communication.

It’s very easy to end up talking 24/7, so it’s important to agree on designated times, days, and channels for communication. Not only for them but also for you. The hows and whens however, is also something that needs to be discussed with each artist individually, as everyone is different and requires different kinds of care.

For managers or artists considering going independent, timing is everything. What signals tell you that it’s the right moment to make a structural move, rather than an emotional one?

When you outgrow things and realise that the places you’re in are no longer aligned with your principles or your view on things, that’s when your vision starts to sharpen and you’re ready to take the lead for yourself.

Agnese at Agnes Questionmark studio

In more practical terms, it’s when you realise you’ve learned and taken everything you could from an experience, and are ready to shape your own. 

What inspires you at the moment?

Industry: the way marketing has evolved over the past few years has been incredibly impactful. Looking at the campaigns behind albums like Charli XCX’s “Brat” or Doechii’s “Alligator Bites Never Heal”, Rosalia with “Lux” (her hair!!!!!) still stands out to me.

It really shows how powerful thoughtful marketing can be, especially when it’s connected to a clear artistic vision. You can feel when someone knows exactly what they’re doing and there’s something magnetic about it. 

Life: the concept of neuroplasticity. I’ve been reading a lot about it, and it’s been particularly relevant for me at this stage of my career. Books like Atomic Habits and podcasts (Huberman Lab) around the topic have genuinely influenced how I think about growth, habits, and long-term development. It has also helped me discover new structures and workflows that I now rely on in my work.


Agnes Questionmark Exhiled in Domestic Life installation

Connect with Agnese Ghinassi on LinkedIn

Newspaces Studio | Agnes Questionmark

TOCCORORO | SALOME

SABRI on Sustainable Growth as an Artist, What I Feel Now and Performing on COLORS

Amsterdam-raised singer-songwriter SABRI grew up in a Moroccan-Algerian household where R&B, soul and hip-hop shaped her earliest musical language. Influenced from a young age by artists such as Lauryn Hill, Aaliyah and Mary J. Blige, she began writing songs as a way of understanding her emotions and building a voice of her own, one that now moves fluently between vulnerability, strength and introspection.

Over the past few years she has explored a broad palette of sounds across collaborations with Full Crate, Yung Bleu and Olamide, while steadily developing a songwriting style rooted in honesty and emotional clarity.

Following her debut EP Actually, I Can and a widely-received COLORS performance of Sold Myself For Love earlier this year, SABRI continues to deepen that narrative with What I Feel Now, a project centred on presence, self-awareness andthe complexity of relationships.

What is the story behind What I Feel Now?

‘What I Feel Now’ is really about owning your emotions and being fully present. The EP is rooted in honesty, feminine strength and clarity. It’s not about over-explaining or justifying anything but it’s about feeling something, naming it and letting it move through the music and lyrics. Each track explores a different part of that journey, from desire and release to anger, clarity and self-worth. It’s me being unapologetically me, in real-time.

Your COLORS performance of Sold Myself For Love placed the song in a stripped-back, highly visible context. How was that experience?

Performing on COLORS was intense in the best way. There’s no room to hide — it’s just you and the song. I loved how raw and exposed it felt because it forced me to really focus on the emotion behind the lyrics. It reminded me why I make music in the first place: to feel and to connect.

For artists trying to build sustainable careers, what is one misconception about growth or visibility you had to unlearn yourself?

I used to think that growth meant constant numbers, constant attention. But I realized real growth happens quietly. Learning your craft, figuring out the business side, protecting your energy. You can’t just show up and hope for it; you have to build it from the inside out.

Networking is often discussed in abstract terms. In practical terms, what has actually helped you build meaningful professional relationships?

For me it’s all about being real and showing up consistently. The best connections happen naturally. In the studio, at shows or even just in conversations. Not from forced “networking moments.” Listening, following through and genuinely caring about people goes way further than trying to impress them.

What part of the music-making process do you find most essential to protect, and which part challenges you the most?

I protect the writing stage the most. That’s where the song’s heart is. The part that challenges me is the business side: timing releases, strategizing, making decisions about what to put out. It’s tricky to stay true to the emotion while juggling all the practical stuff.

When you feel stuck creatively, what do you do first to move forward in a practical way, like changing your environment, switching tasks, voice notes, rewriting, or stepping away?

I usually try to change my environment. Going outside, cooking, walking around. Sometimes I record rough voice notes or switch to a different task. And if nothing works, I step away completely. Giving myself space almost always brings new ideas.

What is one decision you made behind the scenes that had a bigger impact on your career than any release or performance?

Back in 2019, I decided to take control of my music and share it on my own terms. I stopped waiting for someone else to validate me or guide me and started putting out music independently that felt true to me. That approach gave me a lot of confidence and clarity, and it eventually led to getting signed in 2024.

What are you listening to right now?

Recently, I’ve been listening a lot to rock classics like songs from Led Zeppelin and The Cranberries and also a lot of blues. More modern artists I listen to on a daily basis are BLK ODYSSY and Leon Thomas.


Connect with SABRI on Instagram

What I Feel Now

International Women’s Day 2026: Celebrating Creatives and Professionals Across the Music Industry

Each year for International Women’s Day, shesaid.so highlights a group of women and gender-expansive voices working across the music industry.

Selected through recommendations from our global community, this feature brings together artists, journalists, organisers and industry professionals whose work is making a meaningful impact across culture and the wider ecosystem.

For the 2026 edition, we invited a few of them to reflect on their journeys in music and share advice from their experiences so far — from protecting your vision to staying focused on your own path.


Chippy Nonstop

Chippy Nonstop got her name for a reason. She is an audacious, undeniable party starter with a penchant for travelling the world and always bringing her unique energy. As a sound selector she makes the dance floor shake, but there’s much more to the story. Chippy is a DJ, rapper, songwriter, writer, producer, activist and organizer of community events. She is of Indian descent, but is more of a cultural nomad; she was born in Dubai, grew up in Zambia, has citizenship in Canada, lived in Los Angeles, Oakland, New York, and currently resides in Toronto after a very public deportation.

Chippy Nonstop is currently working on new music-related endeavors such as new music, touring globally, a party rave series called Pep Rally and a project called ‘Intersessions’, a sound initiative curated by and for women & the LGBTQ+ community. Chippy strives for balanced representation in music by producing these global workshops and her curation of Pep Rally events.

A piece of advice would you give to someone just entering the music industry?

Make a clear vision board of what you want and what you want to put out there into the world. Protect your vision, don't sell yourself short and make compromises of your ideals for the sake of getting ahead, everyone's journey is different so don't compare yourself to anyone else.

What piece of advice has kept you going during challenging times in your career?

if u CAN envision seeing yourself doing anything else you aren’t meant to do it .

CHIPPY NONSTOP on Instagram | Website


Heran Mamo

Heran Mamo is an award-winning Ethiopian American music and culture journalist. She recently served as the Senior R&B/Hip-Hop/Afrobeats Writer at Billboard, where she worked for six years. Heran believes in amplifying the voices of underserved and overlooked communities within the industry through authentic, diverse reporting on Black music and culture for the diaspora.

She's written cover stories on The Weeknd, Burna Boy, SZA, Ice Spice, Metro Boomin, PARTYNEXTDOOR, Tyla and Tems. She's moderated panels at AFRICON and the Grammy Museum in Los Angeles, California; Billboard MusicCon in Las Vegas, Nevada; SXSW in Austin, Texas; and Reeperbahn Festival in Hamburg, Germany. And Heran has made appearances on Good Morning America, CBS News, Entertainment Tonight and NPR.

What has been your proudest moment in your career so far? 

I made the Forbes 30 Under 30 list this year! That was a professional dream come true. 

What piece of advice has kept you going during challenging times in your career?

Comparison is the thief of joy. It's so hard to be proud of what you've accomplished or feel motivated to keep going because you're constantly looking at this person's success or what that person is doing. Put your blinders on and stay focused on your own career path because no one else can replicate it. 

Heran Mamo on Instagram | Website


LYZZA

LYZZA is a multidisciplinary artist and cultural organiser working across sound, film and performance, treating sound as a tool for transformation, collective experience and radical expression. Emerging as a self-made teenage DJ and producer, her 2017 debut EP Powerplay came to be recognised as a foundational release in what became known as deconstructed club, helping shape a sound that gained wider visibility nearly a decade later. That same year she founded XXX Network (f.k.a. X3), the Netherlands’ first safe(-r) space club platform and educational initiative, eventually helping lawmakers and other organisers within the Dutch festival and club landscape formulate new visions and influence nationwide policy on night culture.

LYZZA and her collective were inducted into the Amsterdam City Archives for their contributions to the city’s nightlife. Her work has drawn collaborations and support from artists including SOPHIE, Nicolas Jaar, and the estate of Lee “Scratch” Perry. Her critically acclaimed mixtape MOSQUITO was accompanied by a self-written and scored film now archived by The Criterion Collection. In recent years she composed the score for Third World: The Bottom Dimension, an award-winning interactive video game and touring exhibition at Serpentine Galleries, where her audio work made her the youngest artist exhibited. In 2024, she was named Mixmag’s Producer of the Year, recognizing her ability to shape sound into something immediate, intimate, and massive all at once.

A piece of advice would you give to someone just entering the music industry?

Music is not something you casually choose. It chooses you. If you feel called, treat it as a real extension of yourself and answer it fully.There will be moments when you feel lost. The industry can be exhausting, confusing, and sometimes disappointing. You may question everything and wonder if you should walk away.

But if music is truly yours, you stay almost irrationally and delusionally because you know the connection is real. Commit to giving it your time, your patience, and your belief. The longer you stay devoted, the more you will experience moments of true resonance and moments where everything aligns and reminds you why you began. Over time, those moments grow and they begin to shape your life and everything will feel like it's worth it. 

LYZZA on Instagram | Tiktok | Connect with LYZZA


Sam Mobarek

Sam Mobarek is a marketing leader and brand expert with over two decades of success in gaining cultural recognition for her clients through a bespoke approach to building loyal communities and lasting legacies.

Most recently serving as Head of Major Recordings — Warner Records' flagship dance label and home to artists including Sam Gellaitry, PARISI, TSHA, 33 Below, J. Worra, and The Blessed Madonna — Sam is now evolving Mob Creative, her full-service marketing agency, into a new chapter dedicated to closing the gap between independent artists and the resources, strategy, and brand-building infrastructure that move careers forward. Mob

Creative has previously worked with renowned brands including BMG, Disney, Atari, Unidisc Records, MK, and Maya Jane Coles.

What has been your proudest moment in your career so far?

Honestly it's less one moment and more a feeling I keep finding. 'White raver rafting' at Steve Aoki's Hammerstein Ballroom show in 2013. Hearing Kenya Grace's "Strangers" in a grocery store, a liquor store, and a clothing store all in the same day. Watching PARISI and Sam Gellaitry's live shows evolve and reveal just how uniquely talented they are. And now relaunching Mob Creative on my own terms, staying true to the culture first, artist first approach I've always believed in and held to when I built Major Recordings at Warner. It's a proud moment every time you bet on great art and get to watch it find its people.


A piece of advice you'd give to someone just entering the music industry?

Never forget that your product is a person who took a real risk on something vulnerable. They didn't have to do this. Getting to the beating heart of why an artist makes their art is the actual job, and when you treat it that way, you'll be rewarded in your career and as a person. But don't forget to extend that same grace to yourself.

Sam Mobarek on Instagram | LinkedIn


shesaid.so 2025 Recap

In 2025, shesaid.so brought together editorial features, educational sessions, live gatherings and artist-focused opportunities that supported music creators and professionals across different stages of their careers. Much of our work focused on opening up industry knowledge; breaking down music-business topics, highlighting emerging trends and sharing practical tools for artist visibility. This ran alongside our weekly industry roundups and bi-weekly newsletter, which continued to spotlight career resources, funding opportunities, events and wider community news.

Our Ask Me Anything series remained a central part of this work. Across 11 sessions, we hosted guests from UMG, Sony Music Publishing, Splice, the Music Managers Forum, PRS Foundation, terrible* merch, Platform13 and Epidemic Sound, offering direct insight into different areas of the industry and opening selected sessions to wider audiences.

Ballantine’s True Music Fund powered by shesaid.so supported artists and organisers internationally through grants, mentorship and visibility, with this year’s fund distributing £100,000 across eight recipients.

We also delivered two editions of (micro) MEETSSS in Bucharest and London, presented with the Vans Checkerboard Fund at Tides Foundation and supported by AlphaTheta, Native Instruments and local partners. Designed as a cultural exchange between the Romanian and UK music communities, each edition combined live events with studio visits, conversations and creative sessions, creating space for knowledge sharing and cross-scene collaboration.


shesaid.so Chapters

shesaid.so Amsterdam

The chapter focused on creating space for people working in music to connect, learn and slow down — without pressure, hierarchy or gatekeeping. Across panels, trainings, mentorship moments and informal drinks, the aim stayed consistent: practical support, honest conversations and access.

January:

The year opened by addressing the realities of working in music.

  • How to Create Healthier Habits in Nutrition, Sleep, Exercise & Relaxation focused on burnout prevention and sustainable routines.

  • At ESNS, Confident and How the FemTech Movement is Shaping the Music Business explored confidence, bias and innovation from lived, professional perspectives rather than theory.

February:

  • Borrel & Headshots offered something simple but useful: space to meet, talk and leave with a professional headshot.

  • With support from Downtown Music, events stayed free — a deliberate choice to keep access open.

Spring:

  • Safety Net (May) created room for honest discussion around safer spaces in music, grounded in real experiences rather than surface-level policy talk.

  • Later in the year, Unconscious Bias Training paired participants across genders, shifting the focus from individual intention to shared responsibility.

Summer: Staying Connected

  • Summer Solstice Drinks were exactly that — a chance to step out of work mode, reconnect and remind ourselves that community doesn’t always need an agenda.

Autumn: ADE 2025

October centred around Amsterdam Dance Event.

  • we.grow at ADE continued the mentorship programme in collaboration with ADE Lab.

  • On 22 October, shesaid.so hosted a full day at ADE Lab Village (Mossel & Gin), bringing together:

    • A clear breakdown of music rights with Laura van Dam & VE/RA

    • A practical session on freelance sustainability with The Art of the Hustle

    • A panel on balancing creativity and business without losing yourself

    • A content hub for real-time storytelling

    • Networking drinks that actually felt welcoming

  • The day closed with ADE Networking Drinks, connecting local and international members in a relaxed setting.

December:

  • End of Year Drinks


shesaid.so Brighton

In 2025, shesaid.so Brighton focused on a small number of well-paced, in-person moments centred on connection, reflection and practical exchange.

The year began in January with the return of the Vision Board Session at Brighton Beach House. The session offered members time and space to think through goals and intentions for the year ahead, while meeting other local music professionals in a relaxed setting.

In May, the Brighton chapter joined Brighton Music Conference with two key activations. The annual Breakfast Club took place at The Lazy Fin on Brighton seafront, bringing together shesaid.so members, BMC delegates and local industry workers for informal networking. Free professional headshots were available on site, supported by Downtown Music.

The following day, shesaid.so hosted the panel “Beyond the Buzzword: Why Community is Essential in the Music Industry”, focusing on what community actually looks like beyond marketing language, and how meaningful connections are built and sustained in today’s music industry.

Across the year, the Brighton chapter kept things intentional, local and people-led.


shesaid.so Finland

Panels, conferences & public conversations

MARS Festival / MARS Conference (Seinäjoki, Finland in February 2025)

shesaid.so Finland hosted a panel titled EpicFail, focusing on making mistakes, learning from failure, vulnerability and growth in music industry careers.

Workshops & community events

• Women Behind the Mics x Sony Music Finland

Held at Sony Music Finland’s offices. A large-scale workshop with approximately 60 participants from across the music industry, focused on women and non-binary professionals.

The event included a big workshop (Vision board: Music industry in 2035), a catering sponsor from Joe & Juice, drinks from Vitamin Well, and career talks from:

– Jannika Nykvist, A&R Manager, Sony Music Finland

– Annika Oksanen, Head of Agency/Promoter, Live Nation Finland 

Music x Media Conference (Tampere, Finland in September 2025)

Panel titled “Rules of Equality in the Music Industry: Who Gets Access, Who Is Excluded?”, discussing power, power dynamics and allyship in the music industry, and how to actively work towards more equitable structures.

• Music x Media: Industry Awards (Tampere, Finland in September 2025)

Enjoyed drinks and got together with our community Members before the gala.

shesaid.so Finland x Moninainen Musiikkiala Retreat

A retreat at Villa Vikan (Raasepori) focused on wellbeing, sustainability, peer support and long-term careers in the music industry, bringing together music creators and professionals from diverse backgrounds. We got a grant of 3000€ from MES (Musiikin edistämmisäätiö in the end of Spring 2025 that we used for this for example.)

End-of-year gathering

shesaid.so Finland Holiday / Christmas Mingle

A relaxed community event with drinks, pizza and gingerbread. Guests were invited to share their wishes for the music industry in 2026, collected symbolically during the evening.

DJ set by Reenz, who was also part of the Flotilla group (Finland, 2025).

International & advocacy work

Music Ambassadors Tour 2025 – Ukraine

Maiju Talvisto represented shesaid.so Finland in the Music Ambassadors Tour 2025, visiting Kyiv and engaging with Ukrainian music industry professionals, cultural initiatives, radio stations, art and technology spaces, as well as an art school.


January 2025

  • 30 JanVision Board Session
    Format: Workshop
    Location: Brighton Beach House (Rock Room), Brighton

February 2025

  • 19 Feb, 19:30Meet-up shesaid.so France x Rappeuses en liberté
    Format: Meet-up + speed-meeting
    Location: FGO-Barbara
    Partners: Rappeuses en liberté, Fédérap
    Notes:

    • Speed-meeting with rap artists (including artists from the programme)

    • Informal networking

    • In mixité choisie

    • Free, registration required

  • February (date TBC)Masterclass #1 – Gagnons du pouvoir, parlons de légitimité
    Format: Online masterclass
    Location: Online (visio / Discord)

March 2025

  • 13 Mar, 12:30–13:30Masterclass #2 avec Camille Jamet (@camille.music.coach)
    Format: Online masterclass
    Location: Online (Discord)
    Theme: Accompagnement des artistes et sentiment de légitimité
    Access: Free, members only, mixité choisie

  • 31 Mar, 19:00–20:00Masterclass #3 avec Sharouh
    Format: Online masterclass
    Location: Online (Discord)

April 2025

  • 14 Apr, 19:00–20:00Masterclass #4 avec Pauline Le Caignec (@pauline_kcidy)
    Format: Online masterclass
    Location: Online (Discord)

May 2025

  • 6 May, 18:30Meet-up shesaid.so Lyon
    Format: Meet-up (apéritif)
    Location: Le Périscope, Lyon

  • 24 May, from 14:00Majeur·e·s fête ses 3 ans
    Format: Celebration / workshops
    Location: Pannonica, Nantes
    Notes:

    • Matri Music Party

    • Participatory workshop on musical matrimony

    • Blind test + karaoke

  • 27 May, 17:30Session Majeur·e·s IRL
    Format: Networking session
    Location: La Grenze, Strasbourg
    Access: Free (with pass / concert ticket)

  • 28 May, 09:30Workshop: Générations au travail
    Format: Workshop
    Location: Espace K, Strasbourg

June 2025

  • 2 JunTable ronde SHINE: Sexisme et Racismes
    Format: Panel discussion
    Location: La Cité Audacieuse, Paris
    Partners: La Petite Égalité, HF Île-de-France

  • 17 JunMeet-up shesaid.so Angers
    Format: Meet-up
    Location: Angers
    Notes: Organised by the Nantes antenna, mixité choisie

  • 19 JunMasterclass #5
    Format: Online masterclass
    Location: Online
    Notes: Part of the 2025 masterclass programme

  • 20 JunMeet-up Saint-Leu
    Format: Meet-up
    Location: Saint-Leu, La Réunion

September 2025

  • 6 SepLa Réunion — Rencontre shesaid.so France
    Format: Meet-up
    Location: La Réunion

  • 16 SepCongrès du SMA
    Format: Conference participation
    Location: Rouen
    Notes: shesaid.so France presence

  • 20 SepPlus jamais silencieuses
    Format: Table ronde
    Location: Paris
    Notes: Linked to equality and feminist programming themes

October 2025

  • 9 OctMasterclass #7 avec Mélanie Gourvès
    Format: Online masterclass
    Location: Online
    Theme: Féminisme et industrie musicale

  • 10 OctMeet-up shesaid.so Lyon
    Format: Meet-up
    Location: Lyon

  • 17 OctSpeed-meeting: Métiers qui recrutent
    Format: Speed-meeting
    Location: MaMA Music & Convention

November 2025

  • 13 Nov, 12:30Masterclass avec Chloé Nataf
    Format: Online masterclass
    Location: Online
    Theme: Légitimité

  • 18 NovTable ronde: Les addictions dans le secteur musical
    Format: Panel discussion
    Location: Pan Piper, Paris
    Partner: Fédéchanson

  • 21 Nov, 15:00–23:00Artistes, gagnons du pouvoir, parlons de légitimité
    Format: Full-day event
    Location: Canal 93, Bobigny
    Partners: MaAD93, Canal 93

December 2025

  • 10 DecMeet-up shesaid.so Lyon
    Format: Meet-up
    Location: Lyon

  • 17 Dec, 18:30Table ronde: Quels outils pour davantage d’égalité sur les plateaux ?
    Format: Panel discussion
    Location: FGO-Barbara, Paris
    Partner: RIF


shesaid.so Portugal

In 2025, our mission evolved beyond visibility to focus on the sustainable transformation of the music industry. By centering female and gender-dissident voices on global stages and prioritizing the mental well-being of our community, amplifying education opportunities, presence at international festivals, and safe spaces for connection through intentional visibility and structural support.

Key Impact Pillars

  • Educational Foundation: Our ongoing scholarship partnership with Arda Academy for the 2025/2026 term continues to bridge the technical gap, ensuring that gender-fluid and female participants have the mastery required to dominate the technical side of the industry.

  • Industry Leadership & Thought: highlighting the participation at Boom Festival's Liminal Village, we integrated dedicated panels and workshops focused on mental health and creative processes. By providing tools for resilience and emotional regulation, we moved the conversation from "grind culture" toward a healthier, more sustainable career model for marginalized creators

  • Community & Safer Spaces: Our presence at MIL Festival with Axé Festival (CA/BR) focused on the power of the collective. Through the "Affinity Circle," we established a sanctuary for union and strength, proving that professional growth in the music business is linked to emotional support and communal solidarity.

Outcome

The result of these combined efforts is a more interconnected and resilient network of non-conforming professionals (±260 community members). We have successfully moved the needle from simple representation toward a model of sustained empowerment, ensuring that our community is not just present in the industry, but leading it.


shesaid.so Sweden

  • 30 Jan – 23 FebAnnele-stipendiet 2025: Open Call
    Format: Grant / scholarship application
    Target group: Women creatives aged 18–35 (songwriters, producers, musicians, vocalists)
    Amount: 50,000 SEK
    Website: annelestipendiet.se

  • 6–8 FebFolk & Kultur
    Format: Conference participation / exhibition stand
    Location: Eskilstuna
    Notes:

    • shesaid.so Sweden present as part of N.O.R.M – Nätverket Organisationer för en Rättvis Musikbransch

    • On site with organisations including Keychange, Musikcentrum Öst, Musikerförbundets Kvinnokommitté

    • Focus on equality, safety and working conditions in the music industry

March 2025

  • 1 Mar, 18:00Debaser Alternative: Saga Faye & Venus Anon
    Format: Concert recommendation / member guest list
    Location: Bar Brooklyn, Stockholm

  • 11 Apr, 10:00–12:00Musiksverige Online Seminar: Inkluderande musikbransch
    Format: Online seminar
    Location: Online
    Notes:

    • Presentation of Musiksveriges perspective survey on equality and inclusion

    • Speakers and panellists from IFPI Sweden, SAMI, STIM, Sony Music Publishing, CMDS

    • Moderator: Elisabet Widlund Fornelius (Noi PR)

  • 8 MaySpring Mingle & Networking Morning
    Format: Networking workshop + inspiration talk
    Location: STIM Music Room, Stockholm
    Programme:

    • Networking workshop with Undulate Lee (shesaid.so Sweden)

    • Talk on authentic leadership with Cecilia Falk (Falkflow)
      Notes: Morning event, RSVP via bio

Ongoing / Online (2025)

  • Webinar recommendation: “How to Produce like Sabrina Carpenter”
    Format: Online beginner production workshop
    Part of: Female Songwriters Day 2025
    Led by: Xylo Aria (Music Production for Women)
    Platform: femalesongwritersday.com

Network & Partnerships (2025)

  • shesaid.so Sweden is part of N.O.R.M – För en rättvis musikbransch

  • Ongoing collaboration and presence alongside Swedish music-industry organisations working on equality, inclusion and structural change


shesaid.so Global

January 2025

Editorials

Artist Spotlight: BINA
A cinematic introduction to BINA’s soulful world and creative journey.
Read more

Music Insider: Iona Thomas
Sharing careers and opportunities in electronic music with Doors Open and Resident Advisor.
Read more

Artist Spotlight: Fi McCluskey
Raising awareness around postnatal depression through music.
Read more

Short Video: Suzi Analogue
A visual feature with the artist, songwriter and producer.
Watch here

Music Insider: Lucy Micheal
Breaking into music PR and promotion at Tru Thoughts.
Read more

Music Insider: Nikki Silva
From film to music: NYC multidisciplinary artist and producer Nikki Silva.
Read more

Day in the Life: Chinese American Bear
Inside the world of the American-Chinese Mando-English pop duo.
Watch here

Up Next: TRACE
Entering TRACE’s transgressive pop universe and upcoming album T4TEARS.
Read more

Grants/Mentoring

Ballantine’s True Music Fund ‘25 powered by shesaid.so
8 grants between £5k-30k
Explore here


February 2025

Editorials

Artist Spotlight (Video): Winny
A visual introduction to the artist’s sonic world.
Watch here

Day in the Life: Jazzie Young
Inside the daily rhythm of artist and songwriter Jazzie Young.
Watch here

Artist Spotlight: Gayance
On her new project and signing to Tru Thoughts.
Read more

Member Spotlight: Lucki Price
Artist and Global Copyright Coordinator at Sony Music Publishing.
Read more

Ballantine’s True Music Fund: Feminine Hi-Fi
Past winners share application and success tips.
Read more

ADE 2024 Throwback: Phiona Okumu
Spotify’s Head of Music for Sub-Saharan Africa.
Watch here

AMA

Ask Me Anything: Music Managers Forum
Learn more


March 2025

AMA

Ask Me Anything: Epidemic Sound
With the Epidemic Sound team and board members.
Register here

Editorials

International Women’s Day 2025
Featuring Alba Blasi, BISHI, Dalia Ganz, Nada Alhelabi and Yewi Omo.
Read more

Music Insider: Olivia Shalhoup
Building artist visibility through Amethyst Collab.
Read more

Artist Spotlight: Empara Mi
From film scores to new album Monsters & Masochists.
Read more

Day in the Life: Dinna Summer
Artist, singer and promoter at work.
Watch here

Music Insider: Mariesa Stevens & Emma Hoser
Inside Liaison Artists with the Partner & VP and Senior Agent.
Read more

Member Spotlight: Eb Rebel
From law school to independent artist.
Read more

Artist Spotlight: MiDi KwaKwa
Read more

Music Insider: Saskhia Menendez
Founder of The Trans Charter for the Music Industry.
Read more

Queer Capita Pledge
Explore here


April 2025

AMA

AMA About Sync with Angela Mastronardi (Sony Music Publishing)

Editorials

Artist Spotlight: NYX
London-based vocal electronic collective.
Read more

Artist Spotlight: Ray Lozano
Read more

Artist Spotlight: Nadia Struiwigh
Tresor Berlin resident DJ and producer.
Read more

Trans & Ally Resource Hub
Explore here

Music Insider: Amanda Barker
Day-to-day and tour manager for Becky Hill.
Read more

Up Next: Neva Demure
Read more

Artist Spotlight: KARABA
Read more

Breaking Down the Track: 98 Poly
DIY sound breakdown and Q&A.
Read more

Member Spotlight: Camille Guitteau
Co-founder of Bye Bye Plastic Foundation.
Read more

Artist Spotlight: ILĀ
Read more

Music Insider: Stacey “Hotwaxx” Hale
Read more


May 2025

Editorials

Artist Spotlight: MYCHELLE
From busking to 25m streams and debut album Good Day.
Read more

Music Insider: Ana Marković
International Marketing Manager at EXIT Festival.
Read more

Up Next: Cydnee With a C
Read more

Music Insider: Ebonie Smith
Producer, engineer and Gender Amplified co-founder.
Read more

Artist Spotlight: Nia Chennai
Read more

Artist Spotlight: Dornika
Iranian-American pop artist turning heads with Baggy Jeans.
Read more

Video Q&A: Dinamiin
Palestinian artist in conversation.
Watch here

Member Spotlight: Lois Hayes
From global campaigns to sustainable creativity.
Read more


June 2025

AMA

Ask Me Anything: Getting Your First Job at a Major
With Emma Brazeau (Verve Label Group – UMG).

In-Person Events

Editorials

Video Q&A: Karma Barghothi
Jerusalem-based artist.
Watch here

Music Insider: Ms Mavy
Founder of Afroplug.
Read more

shesaid.so Pride Guide 2025
Read more

Refugee Week 2025
Spotlighting artists with refugee and migrant roots.
Read more

Music Insider: Neijah Lanae & Arniesha Williams
Read more

Artist Spotlight: Iris Gold
Read more

Member Spotlight: Ruth Daniel
CEO & Artistic Director, In Place of War.
Read more


July 2025

AMA

  • Ask Me Anything: PRS Foundation Grants With Tilly Fletcher.

  • Ask Me Anything: Diversifying Artist Revenue with Merch
    With Tersha Willis (terrible*).

Editorials

Artist Spotlight: Gabriella Bongo
Hospital Records artist on Breathe and mentorship.
Read more

Artist Spotlight: Nat Oaks
Read more

Music Insider: Dina LaPolt
Street-smart lessons from the entertainment lawyer.
Read more

Up Next: Girl Group
DIY feminist pop backed by Elton John.
Read more

Music Insider: Leila Fataar
Culture-led brands and business transformation.
Read more

Member Spotlight: Rufy Ghazi
Designing the future of music tech.
Read more

Music Insider: Annie Mac & Jayda G
Motherhood, DJing and club culture.
Read more


August 2025

Editorials

Artist Spotlight: Leah Cleaver
Feminist alt-pop and taking up space.
Read more

Music Insider: Izzy Parrell
How to pitch music that stands out on DSPs.
Read more

Artist Spotlight: Kaitlyn Aurelia Smith
On modular synths and creative listening.
Read more

Day in the Life + Q&A: cami bear
Read more

Sisu Collective
Inclusive DJ culture and community-driven dancefloors.
Read more

Member Spotlight: Acantha Lang
Grammy-nominated soul artist on sustainability.
Read more

Video Q&A: Linda Ayoola
Global Head of Music, Platoon (Apple).
Watch here


September 2025

AMA

  • Ask Me Anything: Creative Consistency & Partnerships
    With Tasya Rifalia (Splice).

Editorials

Artist Spotlight: Nectar Woode
Read more

Music Insider: Julia Afanasieva
Building a fairer digital music store with Volumo.
Read more

Artist Spotlight: Guchi
From viral breakthrough to 400m streams.
Read more

Video Q&A: Yewi Omo
Watch here

Music Insider: Kerry O’Brien
Founder of the Young Urban Arts Foundation.
Read more

Artist Spotlight: Kelli-Leigh
Read more

Member Spotlight: Johanna Pustoc’h
Senior Manager, Streaming International at BMG.
Read more


October 2025

AMA

  • Ask Me Anything: The Business of Brand Partnerships
    With Leila Fataar.

In-Person Event

  • (micro) MEETSSS London 2025
    With DJ MĂ-TA, Admina & Evelina.
    Explore Here

Editorials

Artist Spotlight: MEGA
Read more

Artist Spotlight: Hatis Noit
Read more

Music Insider: RuthAnne
Read more

Artist Spotlight: Perera Elsewhere
Read more

Day in the Life + Q&A: Marieme
Read more

Member Spotlight: A Vibe Called B
Read more


November 2025

AMA

  • Ask Me Anything: The MENA Music Evolution
    With Nada Alhelabi (MDLBEAST Foundation).

Editorials

Video Q&A: Lisa Young In
Watch here

Music Insider: The BLK LT$
Read more

Artist Spotlight: Kah-Lo
Read more

Music Insider: Doe Paoro
Read more

Artist Spotlight: Sophia Thakur
Read more

Member Spotlight: Jenn Barker
Read more


December 2025

Online Workshop

  • Intro to Orchestral Instruments for Electronic Artists
    With composer and producer Helen Noir.

Editorials

Music Insider: Danielle Udogaranya
Founder & CEO of EBONIX.
Read more

Music Insider: Daphne Oram’s Centenary with Oram Trust, Nwando Ebizie, Lola de la Mata & afromerm
Read more

Artist Spotlight: BODUR
Read more

Music Insider: Mahnoor Hussain
On culture-led brand partnerships and SUP SUPPER CLUB.
Read more

Artist Spotlight: Stacey Ryan

500M-Stream Breakthrough, Debut Album ‘Blessing in Disguise’ and Her Advice for Emerging Artists

Read more

Up Next: FACTORY

The Brooklyn Collective Built on Friendship and a DIY Ethos

Read more

39 Alpha, 39 Bravo: The Sound of Detention’s Economies

Interview with Anna De Mutiis and Pilo Moreno

Trigger warning: This interview discusses immigration detention, mental health distress, psychological abuse, and systemic violence.

39 Alpha, 39 Bravo – The Sound of Detention’s Economies is an audio work by Earrational Measures, co-created by artist-researcher Anna De Mutiis and musician and expert-by-experience Pilo Moreno. The piece uses data sonification to trace the economies of profit and exploitation inside Campsfield House Immigration Removal Centre across a single 24-hour cycle in 2016, the year Moreno was detained there for over five months.

Built from financial data, first-person narration, and sound design, the work renders audible the daily income of three actors within the detention system: a company director, a custody officer, and a detained worker. By compressing one day into a four-minute loop, the track exposes extreme income disparities while reflecting the monotony, disorientation, and loss of agency that define life in indefinite immigration detention. Sound choices are led by lived experience, transforming statistics into rhythm, texture, and repetition.

The project emerges from a long-term collaboration between De Mutiis and Moreno, rooted in music workshops, research, and prior audio work addressing detention, mental health, and migration. It also responds to the opacity surrounding the financial structures of privately run immigration removal centres, where commercial confidentiality often shields profit from scrutiny. 39 Alpha, 39 Bravo proposes sound as a political and analytical tool: one that centres experts by experience and invites listeners to engage emotionally and critically with data that is usually abstracted or obscured.

Following a £70 million refurbishment, Campsfield House reopened on 3 December 2025 under a new six-year contract awarded to MITIE Care & Custody, the same company that managed the centre prior to its closure. The interview below accompanies the release of 39 Alpha, 39 Bravo and appears exactly as provided by the artists, without edits or paraphrasing.

How did your respective backgrounds and lived experiences shape the conception of 39 Alpha, 39 Bravo?

Pilo and I met inside an Immigration Removal Centre (IRC), in Campsfield House in 2016. I was delivering a music workshop and he was in the workshop, steady hands moving on the frets of a bass guitar I just brought in the room a few minutes earlier.

Pilo has always been playing different instruments since childhood and he moved across continents thanks to music and music projects; I have always been interested in how music shapes identities and understanding of the world and, after dedicating a few years of my studies to anthropology of music, I went back to playing live and I started working as a music workshop facilitator.

Anna De Mutiis

We can then say that music, migration and social justice issues have been constants in our friendship and artistic collaboration, as well as part of our life trajectories. Once released from Campsfield House, Pilo and I explored different ways of addressing the topic of detention through music and sound (resulting in a live music band, and the creation of a podcast about life in detention with its lasting mental health impacts on post-detention life).

Over the years, we kept returning to an overlooked topic: the financial gains that private corporations extract from people's detention.

This is why we embarked on this new project based on data-sonification.

Having spent five months detained, Pilo witnessed firsthand the economies governing these centres, but getting a clear picture with evidence proved difficult. He wanted to expose both the complexities of life inside and the inhumane treatment enabled by profit-driven companies with state complicity.

For Pilo, talking about his detention has always been difficult yet necessary—a way to make sense of such a traumatic experience. This new project offered him a way to engage people in this conversation while also transforming his experience into something meaningful and creative through an artform he masters: music.

My background in Migration and Diaspora Studies made me aware of how academic and journalistic language often fails to centre the perspectives of experts by experience when addressing social justice issues. My time leading music workshops in detention centres left me equally frustrated with mainstream media's decades-old habit of framing migrants as either criminals or objects of pity. We experimented with sound as a way to transform sterile statistics and technical jargon into something engaging and accessible. This approach allows people with lived experience to become the data analysts and commentators themselves—a powerful shift from mainstream media's reliance on external experts.

The piece follows a single day inside Campsfield House IRC. Why was it important to focus on a 24-hour cycle, and what does that repetition say about daily life in detention?

Once we selected our data—comparing the income of three different actors within the centre—and settled on a four-minute track for focused listening, we faced a challenge. The director's income was so much higher than the others that we needed to find the right timeframe (a day, a month, a year?) to make the disparity audible and comprehensible. One day condensed in four minutes was the best choice for us to be able to hear this disparity, with £1 earned by the director occurring every 0.3 seconds. Ultimately, in the first step of the composition, we let the data drive the music rather than imposing our own artistic preferences.

However, the choice of a 24-hour cycle served multiple purposes beyond the practical. It allowed us to capture the repetitiveness and lack of agency that defines life in detention—a monotony that takes an extreme toll on mental health and contributes to the wider process of dehumanisation that’s intrinsic in this place. The four-minute piece can be played in an infinite loop, with listeners able to enter at any point, mirroring how each day in detention bleeds into the next. This reflects the warped sense of time generated by dull repetition, which can lead to profound disorientation and hopelessness, making it nearly impossible to maintain a sense of self or envision a future beyond those walls.

The UK is the only country in Europe, and one of the few worldwide, that permits indefinite immigration detention. Waiting becomes a form of control designed to break down people's capacity and willingness to fight their cases. Detainees often feel powerless—stuck in limbo—not knowing when their lawyer will respond, whether they'll get a bail hearing, or if a deportation order will arrive first. Daily activities repeat at identical times, marking an endless loop where, as the track's ending lyrics state, “you don't know if it's the same day or a different day.”

You use the daily income of people working and detained at Campsfield House as a sonic element in the piece. How did you choose those figures, and how did they become sound?

Why these figures:

Given the extensive data we had collected in our research, we wanted to shed some light on the different layers of exploitation at stake in IRCs and the narratives and processes that enable this exploitation to happen, both at a macro and micro level. We noticed that, in the year Pilo was detained—2016—the income of the highest paid director of the company managing the IRC was extremely high. We thought that the best way to show how this profit is generated was to compare the income of three different roles within the detention centre's hierarchy, revealing how a process of accumulation by dispossession occurs on a systemic level.

Hearing the inequalities of income between the company’s director and a working detainee (roughly £700 vs £7 in one day) serves as a background for stories of profit generated through inadequate basic provisions (the 5 cm mattress, the iron bed, the unhealthy blue juice), as well as stories of detainees paid better rates while exploited by illegal syndicates operating outside detention.

Moreover, we wanted to also include custody officers in this exploitative system. Custody officers employed by private corporations are often paid very low wages and operate with insufficient training to deal with the diverse population and the acute mental health distress episodes that can occur inside IRCs. They are thus caught in between this system of exploitation, on one hand serving it, while on the other being underpaid and thus exploited by the same system they are serving.

We hoped that these stark numerical contrasts would speak for themselves through the sound chosen.

How they became specific sounds:

Given his personal experience and relation with the context of detention, Pilo took on the task of choosing which sounds he would consider more appropriate to associate with certain data. The sound associated with the custody officer making £1 is a sound that evokes the sound of videogame’s character Mario Bros when collecting a coin. This is a reference to the custody officer being part of a system for which you must work hard to get just one coin (a low wage), while at the same time having to comply with the rules of the game.

The sound associated with a detainee earning £1 (corresponding to 1 hour of work) is the sound of chains moving on the floor. Pilo chose this sound because this sound can be very similar to the sound of a bunch of coins falling on the ground. He argues that, in his experience, as you don’t know your release or deportation date, you might try to get a job to make some money inside the centre, but in this way the work chains you to that place, to that whole system. This choice of sound is for him a way to ask the question: when you earn £1 inside an IRC after one hour of menial duties work, is it money or is it chains?

Finally, given that the sound of the earning of the company director occurs too often to keep track of it (becoming the hammering kick drum sound persistent throughout the whole track), we decided to add a reminder every time the director would make £100. Pilo chose the sound of a whip with a long reverb tail. Hinting at the idea of a recurring and ever-evolving form of modern-day slavery, this clearly addresses issues of racial capitalism and accumulation by dispossession that informs the border control industry.

Pilo Moreno

What do you hope listeners take away from hearing exploitation rendered this way, rather than explained through words or statistics?

Statistics can be pretty dry, and words often come loaded with complicated baggage. Using sound and music to address this issue engages the more emotional, visceral side of the listener.

Music and sound design allowed us to convey emotions from our conversations about life inside detention that would be impossible to express in words. We used specific effects such as noises, delays, and echoes to evoke these haunting emotions.

Borrowing from sociologist Avery Gordon’s concept of haunting as “the screaming presence of that which appears not to be present”, these effects aim to sonically include all those presences that cannot be grasped, fully understood, or explained, yet linger and influence our past, present, and futures—both individually and collectively.

The tail of a scattered echo of a pigeon’s flapping wings on a roof, inhabiting unfamiliar frequencies, can sonically testify to all those ‘leftovers’ never accounted for in reports, statistics, or narrative stories. In a way, our experiment was to allow the audience to listen to these ghosts and include them in the conversation.

In a recent listening session, someone mentioned they had read many reports on exploitation inside detention, but it was only when hearing the stark income disparity juxtaposed with stories of detainees paid better by illegal syndicates outside detention than by the system inside, that it truly hit them. The music spoke to their gut in a way the reports never had—bypassing rational analysis to land somewhere deeper.


After a £70 million refurbishment, Campsfield House has been reopened on the 3rd of December 2025 by the current government, who awarded a six-year contract to the same company that was managing the centre when it closed, MITIE Care & Custody.

For more info and to support its closure visit the Coalition to close Campsfield website HERE.

To support people detained in IRCs please consider endorsing the work of Bail for Immigration

Detainees.


The 10 minutes track, released under the collective name ‘Earrational Measures’ and available to listen HERE, is accompanied by a short introduction explaining the data-sonification process, as well as the rationale behind the sound design.

For further discussion or to enquire about possible collaborations, please get in touch at earrationalmeasures@protonmail.com.

Credits

- Pilo Moreno: voice, bass, data sound assignment, additional synths

- Arturo Moreno: synths

- Anna De Mutiis: data-sonification, production, arrangements, sound design, initial narration

- Mixed by Anna De Mutiis

- Mastered by Ahmed Rezaie

- Cover art: Anna De Mutiis

- Visual Identity: Benedeserap

Pilo Moreno on Instagram & Earrational Measures

FACTORY: The Brooklyn Collective Built on Friendship and a DIY Ethos

FACTORY is a self-produced, self-written, self-engineered collective formed by Halima, Von, Murielle, and Sophie Hintze; four artists who met at NYU’s Clive Davis Institute and turned nearly a decade of friendship into a creative engine. What began as weekly DIY workshops in their Brooklyn apartments evolved into a shared practice rooted in autonomy, experimentation, and community.

Their first songs emerged organically from those sessions, revealing a chemistry that cuts across their distinct solo careers.

Today, FACTORY operates as a boundary-pushing unit making club-ready music shaped by personal storytelling, collaboration, and a refusal to follow industry rules.

FACTORY is self-produced, self-managed, self-engineered. What made you want to form FACTORY together?

Years ago we would meet every Monday for a self run workshop where we acted as interchangeable parts of each other’s teams for our solo artist projects. Whether it was mixing notes, PR outreach or photo edits, we would show up to help each other, and called those sessions FACTORY.

As four completely different artists with really different sonic identities, we hadn’t considered making music as one unit. But after writing together on a whim it was too undeniable for us not to lean in. That was 3 years ago. Now FACTORY has really become its own name as one collective. 

What tools, platforms, or systems have been game-changers for you in keeping FACTORY running smoothly?

Good comms!!! Being able to communicate directly or attune to different types communication has been so key for us since we're all just really different people with different processes. We have so many group chats to keep all of our conversations and assets organized and use a lot of different organizational/file management tools, but really without good communication none of that solves anything anyways. 

 
Each of your first three releases shows a different side of FACTORY. Which track do you think best introduces who you are as a collective?

Honestly they all kind of encompass our collective breadth, which is important to us. BLOODLINE is a more chill, driving with the windows down kind of song. STICKY TONGUE is more of a charged anthem and BBH is a deep, sexy club track. They all introduce us as what we are: 4 multi hyphenates navigating friendship, career, love and the future. 

What’s one mistake you see new artists make again and again, and how would you avoid it?

Not trusting yourself. Right now especially the comparison game is so tempting. It’s easy to judge yourself or judge whatever’s happening next to you but that’s not actually ever productive. It sounds so simple but it’s so important to really just trust yourself and trust your own timing. Everyone’s lane is their own, everyone’s journey is their own. There’s actually a lot of peace and stability in that. 

What’s one overlooked skill that every artist should learn early on?

How to self regulate. Taking care of yourself, physically & mentally, isn’t overrated. It’s actually vital to having any type of sustainable career in this industry. Drink water, lean on your friends, go dancing, journal, take time for yourself. Learning how to regulate and care for yourself is never a waste of time, it’s a necessity. 

What are you listening to at the moment?

New releases by Halima & Sophie Hintze.


Follow FACTORY Spotify | YouTube | Instagram 

Stacey Ryan’s 500M-Stream Breakthrough, Debut Album 'Blessing in Disguise' and Her Advice for Emerging Artists

Stacey Ryan has spent the past few years reshaping the edges of pop-soul, weaving her jazz training into a catalogue that first took shape online and has since grown far beyond it. She broke through in 2022 with “Don’t Text Me When You’re Drunk,” the collaboration with Zai1k that became one of TikTok’s biggest trends of the year. “Fall in Love Alone” followed, turning into a major hit across Southeast Asia (reaching No.1 in Indonesia, charting in the Top 5 across the region, and crossing half a billion global streams) while Ryan built an audience that now spans more than two million combined followers and over 1.8 million monthly listeners on Spotify.

A classically trained jazz pianist who also plays guitar, bass, ukulele, and trumpet, Ryan has leaned into that musical grounding as her work has evolved. Her debut EP, I Don’t Know What Love Is (2023), signalled a shift toward more nuanced songwriting, drawing attention for its melodic unpredictability and understated emotional clarity. Live, she spent 2023 and 2024 on the road across the US, Europe, and Asia, performing at festivals including Montreux Jazz Festival, Montreal Jazz Festival, Jakarta Jazz Festival, and MAD Cool.

Ryan released her debut album, Blessing in Disguise, in August 2025, an unguarded collection of songs shaped around the “painful lessons” that ultimately defined her early twenties. The album marked a period where she also began foregrounding her French-Canadian identity, experimenting more openly with bilingual writing and performance. She followed the release with her first North American headline tour in September and October 2025, closing out the year with a clearer sense of artistic direction and a growing international fanbase.

What’s the story behind Blessing In Disguise? If you want to introduce someone to listen to one track from Blessing In Disguise which should it be and why?

The story behind blessing in disguise was kind of built as we were completing the album. I went in just writing music that felt super honest to me and when I sat back and looked at all the songs, there was this common thread that tied them all together. They were all painful lessons I had to learn to grow as a person. And now, I know they were blessings in disguise because I came out stronger on the other side!

How do you keep consistency on socials without feeling like you’re performing for the algorithm?

The most important thing is loving and relating to every piece of content you make. As soon as that passion and creativity starts to get replaced with “I need to post this to go viral” it’s really hard to leave that mindset. But there also needs to be a balance.

What’s your go-to way of connecting with people in the industry without it feeling transactional?

I really have found myself in a group of people, who I met through industry or network events, that have become really important friends of mine and that almost takes the “work” element right out of it. Music is such a personal business that human connection goes hand in hand with it and that makes it feel less transactional for sure.

What’s your favourite/least favourite thing about making music?

My favourite thing is how much smaller it seems to make the world. You know people through social media and word of mouth and then meet them out at an event or show and connect and become friends and collaborators. My least favourite part is probably that it is so competitive and, especially with social media, everyone now gets a shot to get seen and discovered, which in itself is a good thing. Just so many of us out here.

What’s a mistake you wish more emerging artists would avoid early on?

Thinking your initial viral moment or success will carry you through your whole career.

It is the best jumping point and will give you so many amazing connections but the hard work and consistency has to stay to be able to continue it and become a true artist.

What are you listening to right now?

I’m obsessed with Olivia Dean’s album The Art of Loving. It captures so perfectly what it’s like to live and love in your twenties and she just words feelings so perfectly.


Stacey Ryan on Instagram | YouTube | TikTok

Apple Music / Website 

Dialled In’s Mahnoor on Building Lasting Culture Led Brand Partnerships Through Authentic Connections

Mahnoor Hussain is a culture marketing strategist, DJ and the founder of SUP SUPPER CLUB, a non-profit platform using food and music to support displaced communities through storytelling, solidarity and cultural exchange.

Mahnoor’s cross-functional career spans music, social impact, travel, live events, lifestyle and night-time hospitality. She has held roles across major cultural institutions including Ministry of Sound, where she worked on global club culture campaigns, and most recently on the 2025 edition of Red Bull Culture Clash at London’s Drumsheds.

She is currently Head of Marketing at Dialled In, where she leads culturally rooted experiences centred on South Asian identity while developing brand partnerships that prioritise authenticity, community and long-term cultural value. Alongside her commercial work, she is increasingly focused on advocacy around ADHD, particularly for women working in dance music.

How did you first find your way into music and culture marketing?

I was always doing music bits on the side while working full-time in travel marketing. I loved being able to tell fun stories about exploring new worlds through a global lens. It felt really fresh at the time. But then Covid hit just as I became more senior in that career, which tanked things a bit.

When I pivoted into corporate marketing, I just wasn’t enthused by it. I struggled to stay motivated because the creative alignment wasn’t there. After being diagnosed with ADHD, I realised this made sense. People with ADHD are usually highly motivated when they’re genuinely passionate about something. So I decided to redirect my skills into something that felt purposeful to me: cultural marketing.

I self-funded my Marketing Week Mini MBA in Brand Management, applied for a couple of jobs, and landed my first brand manager role at one of London’s most iconic venues. That’s where I combined my traditional experience with my “creative lens” to help rebuild the venue’s cultural resonance. I didn’t initially think of it as culture marketing specifically - for me, it was about making campaigns as effective as possible by applying solid marketing and branding principles in ways that resonated culturally, made people care about our stories, and built a real connection with the brand.

What experiences shaped the way you now approach brand partnerships and creative strategy?

A lot of my foundational knowledge around partnerships comes from my time in a very corporate role at American Express, working on multi-million-pound airline partnerships. It taught me the value of strong relationships and having proper data and proof of concept behind proposals. It sounds elementary, but since crossing into the creative industries, I’ve realised we often prioritise “vibes-based” proposals over data.

My time working on airline and travel partnerships showed me how important data actually is. It helps brand partners sell the proposition internally, and with brand budgets becoming more competitive, that’s essential. You can then use that data alongside other audience research to build a creative strategy that genuinely responds to your audience’s or your partner’s needs.

My broader approach to creative strategy stems from a kind of cultural symbiosis: my experiences, my perspective, and my desire to try new things, hoping they will inspire me in return.

You’ve worked across everything from global club culture to social impact projects. How do you connect those worlds in your work?

At first glance, those worlds might seem completely different, but for me, they share a common foundation: Building authentic cultural connections and communities

My social impact work actually came first. That’s where I realised I could draw on my cultural fluency and people skills - being in different spaces and around diverse communities - to connect with asylum seekers, grassroots chefs, and aspiring entrepreneurs, and make them comfortable sharing their stories. Bringing people in through storytelling is something I’ve naturally carried into club culture spaces, too.

Global club culture is also deeply intersectional. It brings together people from different backgrounds, genres, and countries — sometimes experimentally — and a lot of the magic comes from uniting things that seem disparate. Whether that’s building line-ups across genres, working with diaspora artists at Red Bull, or merging chefs from displaced communities with artists of similar heritage at SUP?, I’ve learned that creativity thrives where worlds collide.

Diversity of background - in taste, culture, worldview - is a strength. It sparks creativity, empathy, and new forms of social engagement. Creativity comes from the margins, from intersectionality, lived experience, and the influence of multiple identities blending into something new.

What do you think makes a brand activation or partnership truly authentic to a music community?

Authenticity usually comes when a brand already has some organic visibility or cultural exchange within a music community, before trying to capitalise on it. Audiences are much smarter now. When a brand doesn’t have that connection, or doesn’t involve the right cultural creators, it shows immediately.

The most forward-thinking brands bring key cultural voices in-house, as advisors, collaborators, or sometimes colleagues. These are the people who can spot nuances others miss, understand the cultural codes, and translate meaningful insights into compelling creative work.

What inspired you to create SUP SUPPER CLUB, and what have you learned about using food and music to build solidarity?

SUP? was inspired by my time living in France, where I worked as a school teacher and used my English and Arabic skills to support young asylum seekers learning French. Hearing their stories and seeing immigration from a French perspective made me realise how little awareness there was in the UK, and when there was awareness, it wasn’t coming from the voices of displaced people themselves.

SUP? became a space where people could gather, hear stories directly from displaced communities, and break bread in a welcoming environment. We’ve worked with partners like Ben & Jerry’s and Refugee Week UK, which has helped us support displaced chefs while fundraising for charities I used to work with in France and London. My favourite thing is inviting people from the asylum seeker community to join us; the intimacy of supper clubs creates space for meaningful connection.

Music has always been part of SUP?, from darbuka performances at our Yemeni supper club to Syrian folk singing. I’m constantly thinking about new ways to help people connect with immigration experiences creatively, so I launched Paired by SUP? — pairing refugee chefs with musicians of shared heritage to create one-off menus together. Our first one, with Chef Majeda and Big Zuu, celebrated their Levantine roots and really resonated.

Food and music are incredibly powerful cultural connectors, and I’m excited to keep building on that. The next one is going to be very special, with an artist from South London and a community close to my heart.

You’ve worked on large-scale productions like Red Bull Culture Clash and grassroots events like Dialled In. What’s your approach to creating experiences that feel both high-impact and culturally grounded?

It can be challenging to balance scale and cultural grounding, especially if you don’t have the right people in the room. The first step is defining what “impact” actually means. It’s not just big crowds or flashy production; it’s resonance. It’s cultural integrity.

Scale and cultural nuance aren’t opposites; they’re complementary. You can do both if you’re telling the right stories and working with people who understand the culture you’re representing.

With Red Bull Culture Clash, we had a massive advantage because the entire marketing team was made up of people of colour, many with Caribbean heritage, who’d grown up with soundsystem culture. We understood the cultural playground we were curating. You’d be surprised how many cultural campaigns are built without consulting the communities they centre.

When that knowledge isn’t already in the room, you have to actively seek it out: research, speak to the community, listen, and curate for them rather than creating a simple spectacle. It sometimes means pushing back on global teams — for example, explaining why the “biggest” artist isn’t always the right fit if they don’t resonate with people on the ground.

Spotlighting bigger names alongside emerging talent helps keep things authentic and gives younger artists the amplification they deserve. It’s about crafting the right story, not the loudest one. Long-term cultural impact matters more than a one-off spectacle.

What advice would you give to emerging curators or marketers trying to create inclusive, community-led events?

Come with a collaborative mindset. Learn to navigate differences in opinion respectfully. If you want to create inclusive, community-led events, you need to listen to the community and understand what they genuinely want from a space.

Spaces like DAYTIMERS and Dialled In have allowed me to work with incredible people and build a shared vision — none of it would’ve been possible alone. Collaboration and mutual respect are essential.

When you’re creating inclusive events, you also need to consider people who don’t drink. If an event only works when people are intoxicated, it’s not actually an inclusive experience. The real litmus test is whether the space is fun, connected, and culturally vibrant without alcohol.

Keep your ears to the ground. The cultural landscape shifts quickly. What communities wanted five years ago isn’t necessarily what they need now. For example, when I first started SUP?, people wanted to share their stories and heritage. Now, in a much more hostile climate, many simply want a space where they aren’t othered. You don’t know until you listen.

And finally, community work is rewarding, but it is labour. When you care deeply, it’s easy to burn out. Set clear boundaries from day one. Many community-led projects happen outside your day job, so know your capacity and protect it.

You’ve been vocal about ADHD and women’s experiences in the dance music space. How has that shaped the way you work or lead teams?

I was diagnosed with ADHD at 25, so it’s only in the last few years I’ve properly understood how it affects my work. I’ve become more aware of how my hormonal cycle impacts ADHD symptoms — especially foggy days — and I now plan around that.

When leading teams, empathy is key. One of the women on my team also has ADHD, which makes open communication important. I try to understand people’s working styles so I can manage expectations fairly. In corporate spaces, I used to hide my ADHD, but now I’m upfront about how my brain works. It gives colleagues context.

I also get overstimulated easily, so I often wear headphones or work in a quiet corner. Letting people know why helps, although women with ADHD are still judged harshly, which speaks to how unforgiving society can be toward our symptoms.

I’m still learning, and I wish there were more accessible spaces to learn about ADHD - especially in the dance music world. I want to help create something more approachable than a 50-minute podcast: real-life, interactive sessions where people can take away tangible tools to navigate ADHD in this industry.

What are you listening to at the moment?

I’m loving everything by Amil Raja, especially his new track swings n roundabouts. His sound takes me back to my adolescence but still feels really fresh — very inspired by Mssngno.


BODUR presents SECOND LANGUAGE at V&A East Storehouse

Photo credit: Morrigan Rawson

London-based artist BODUR emerged with a clear artistic language through her debut album MAQAM, a conceptual project shaped by her decision to study the oud and work within the maqam system after studying at The Arab British Centre.

The album brought together alternative electronic production with maqam structures and across the record, BODUR addressed racism, Islamophobia, generational trauma and her own mental health with directness and precision.

Tracks such as DOGTOOTH [INTRO], UGLY [NAHAWAND] and MY BLOOD, IT’S IN THE SOIL [SABA] positioned personal testimony alongside wider political reality, including her vocal support for Palestine and fundraising work, including a London benefit alongside Joy Crookes that raised over £90,000 for Gaza.

Since MAQAM’s release in March 2025, BODUR has moved fluidly between music, fashion and performance. She has appeared at London Literature Festival, Rally with NTS, collaborated with Levi’s London, and featured on Manni Dee’s Is This Not What You Came For?. Her role as Musical Director for Di Petsa at London Fashion Week, where she also performed with her oud on the AW25 runway, marked a further expansion of her practice into live conceptual performance. Alongside this, her earlier EP ÖZ (2023) continues to resonate as the foundation of her sound, earning support from Jamz Supernova, Rinse FM, Radio 6, COLORS, Notion, The Line of Best Fit and Wonderland.

This month, BODUR turns toward process itself with SECOND LANGUAGE, a three-day live installation at V&A East Storehouse that runs from 10–12 December, with a final performance on Saturday, 13 December at 6pm. Across the installation, Gallery 2 becomes a functioning recording studio where BODUR will compose new music in real time with her long-term collaborators Malte Henning, James Hazel, Will Heaton, Jono Pamplin and producer Gabriel Gifford.

With no separation between artist and audience, visitors are invited to observe the full working dynamic as it unfolds. Every session will be filmed, with the resulting material feeding directly into her next project. Staged in front of Le Train Bleu (1924), the largest Picasso artwork in existence, SECOND LANGUAGE places contemporary composition inside a space shaped by archive, history and exposure.

Your debut album MAQAM combined alternative electronic music with themes of racism, Islamophobia, generational trauma and your own mental health. What are you exploring now as you move into SECOND LANGUAGE?

I’m exploring the conversation that is had between musicians when we’re creating music together both with and without words. Also - the idea that music is everyone’s first language and that everything else comes secondary.

I want this performance art piece to highlight what unites us rather than divides, as there is no language barrier when it comes to the conversation that is had through music. 

SECOND LANGUAGE opens up your recording process in real time. What drew you to the idea of letting people witness the earliest stage of a song rather than its final version?

I think with the rise of AI music and music that is created in an extremely corporate way - I wanted to open up what is essentially a very old school, ‘human’ way of creating music - which is just a band getting together, messing around and seeing what happens. I wanted to demystify the process of creating music this way for anyone interested in getting started in songwriting, to encourage them to hopefully do the same.

Also, the moment a song is born in the studio is the best day of a songs life for me. By the time I actually perform a song to the audience, usually a couple years have passed and I’m less excited about it. This way - audiences get to witness that initial spark of an idea and to experience that excitement with us. 

Photo credit: Morrigan Rawson

You will be composing new material with no separation between you and the audience, and the music will shift depending on who is in the room. How are you preparing yourself and your collaborators for a process that is shaped by the public in such a direct way?

I think we all understand the intensity of what we’ve signed up to do and will be preparing for it differently in our own ways.

I’ve personally deleted most of my social media and have taken a break from TV so my mind can be as clear as possible for original ideas to arrive to my subconscious, despite the pressure of having an audience present.

The more silence I sit in during the lead up to the experiment - the more room there is for melody and lyric ideas to arrive

Your projects involve research, discipline and experimentation. How do you structure your creative routine so that ideas actually develop into finished work?

I don’t ’over-create’. I know some artists make a song a day, every week, always. For me that doesn’t work and becomes quantity over quality. My creative routine involves being extremely active and present in the lives of my family and friends, living a very full life and allowing myself to feel everything extremely deeply. That’s what inspires me to create things that feel essential and meaningful that I always *want* to develop into finished work. I don’t know what’s inspiring about sitting in a dark studio all day everyday. What do you have to write about? You have to go out and live as much life as possible in order to have a story to tell through your music.

For emerging artists who want to build meaningful relationships in the industry, what practical advice would you give on finding collaborators and creating the right networks around their work?

Find people you have a natural friendship connection with, kind and funny people whose company you enjoy - that is the most important thing as you’ll have to spend so much time together.

Making music is such a vulnerable act, you need to surround yourself with people that make you feel comfortable enough to make mistakes in front of without feeling ashamed. Stay around people that make you feel good and that’s where you’ll make your best work.

To keep them around - always make sure you’re feeding them well. Food is the key to longevity in creative partnerships. Food and friendship. 

What would you say to artists who want to bring their personal or political realities into their music but are unsure where to start?

Everyone has a special and unique perspective to bring to the world because of their individual lived experience.

Once you realise that your individuality is what sets you apart from everyone else and that that is the most valuable thing you have as an artist, rather than it being a hindrance, you can lean into creating your best work.

I think people like to be part of a scene and stick to the status quo sometimes to protect themselves from exposing the most vulnerable and unfamiliar parts of themselves - but in unfamiliarity is where groundbreaking creativity can happen.

There’s nothing more valuable than a unique perspective as an artist because all we are are storytellers, and nobody wants to hear the same story 10,000 times. People always want to hear a brand new story. In your unique lived experience is where lyrics that have never been written before or sounds that have never been made before can step forwards. Lean into your individuality rather than trying to blend in. Your unique perspective is essential. 


Event Details:

Live Installation: 10th-12th December, Gallery 2:

Wednesday (10th): 10am–6pm

Thursday (11th): 10am–10pm

Friday (12th): 10am–6pm

Final Performance: 13th December, Collections Hall at 6pm

Location: V&A East, Storehouse, Parkes Street, Queen Elizabeth Olympic Park, Hackney Wick, London, E20 3AX

More Info HERE

BODUR on Instagram | More Links


Daphne Oram Centenary: The Overlooked Pioneer Who Shaped Electronic Music and the BBC Radiophonic Workshop

Daphne Oram giving a presentation at East Surrey College. Red Hill in 1980 - Photo Credit Keith Harding

2025 marks the centenary of Daphne Oram, the electronic music pioneer who co-founded the BBC Radiophonic Workshop and invented the Oramics system, one of the earliest graphic sound technologies.

To honour her legacy, nonclassical has partnered with the Oram Trust and the Oram Awards on vari/ations – Ode To Oram, a new compilation built entirely from Oram’s archive: more than 280 tapes recorded between 1956 and 1974, including material that has never been publicly heard before.

The release brings together leading and emerging electronic artists—TAAHLIAH, Marta Salogni, Deena Abdelwahed, Arushi Jain, Nwando Ebizie, Lola de la Mata, xname, afromerm & abi asisa, among others to create new works shaped directly by Oram’s sounds, processes and ideas.

Alongside the album, a live performance at the Barbican on 4 December, where composers worked with Oram’s original reel-to-reel tapes, custom-built instruments and the Mini Oramics machine. The centenary programme has also included a UK grassroots tour produced by the Oram Awards, supporting women and gender-expansive artists and expanding access to electronic and experimental practice.

For this Q&A, shesaid.so speaks with The Oram Trust as well as contributing artists Nwando Ebizie, Lola de la Mata and afromerm, to explore the archive, the creative processes behind the compilation, and what the “next step” for Oram’s legacy looks like in 2025 and beyond.

When you revisit Oram’s archive today, what aspects of her thinking or methodology feel most radical or forward-looking?

Her music continues to sound unique in terms of pure timbre - no one else sounds like her. I think this underscores the fact that Oram wanted to create new sounds as well as new ways to compose with them.

his is a tendency that lies at the heart of late 20th century music making, both avant-garde and popular, and something first made possible with post-war tape recording technology. 

Several recordings in the archive are being heard publicly for the first time through this project. Can you share which specific tapes or sound materials have been newly opened up?

In terms of the archive, Sarah Angliss and Ian Stonehouse sifted through a huge range of material for this project, including source tapes that were used to make final mixes. So, a lot of what you are hearing are individual component sounds used to create finished pieces, both commercial commissions and her own experimental explorations.

These sounds haven't been heard before in this form, whether it be a test recording of a theme played on the Oramics machine or a sound effect for a headache tablet.

The compilation brings together established and emerging electronic artists interpreting Oram’s archive. From the Foundation’s perspective, what feels significant about the range of voices involved in this centenary release? 

These radical, experimental and electronic artists have all approached Oram's archive  from different directions, often bringing their own lineage in electronic and electroacoustic music into conversation with Daphne's archive, offering fresh approaches to her work. Their variety of approaches reflects the curiosity, lateral thinking, inventiveness, and the polymath aspect of Daphne's work.

The Trust wants to continue this lineage and legacy, as it remains relevant – we are looking after her part in the conversation now, and maintaining her legacy into the future.

Daphne Oram and the Oramics Machine - Photo Credit: Fred Wood

The Oramics system was radical in its vision of drawing sound. How would you describe its significance today in the lineage of sound synthesis, digital interfaces and graphic composition tools?

You can read about its significance relating to other technologies here.

Many of the artists on the compilation speak about Oram’s philosophical approach to listening, perception and the body. How central is this dimension to how the Foundation positions her legacy today?

Listening and perception, and to some extent the body, are central to her legacy, yes.  

** Responses from The Oram Trust and the Awards, answered by Jennifer Lucy Allen, Ian Stonehouse and Karen Sutton.


Photo credit: Joby Catto

Nwando Ebizie

Nwando Ebizie is a multidisciplinary artist whose work spans experimental performance, music, neuroscience and African diasporic ritual. Drawing on her own neurodiversity, she explores perception, Afrofuturism and speculative worlds through research-led, immersive practice.

Her projects include the sensory environment Distorted Constellations, her pop-performance persona Lady Vendredi, and the long-term operatic work Hildegard: Visions. Her work has toured internationally, with performances in Tokyo (Bonobo), Rio de Janeiro (Tempo Festival), Berlin (Chalet), Latvia (Baltais Fligelis Concert Hall), Zurich (Blok), and major UK venues such as HOME Manchester, the Barbican and the Southbank Centre.

Working across media and genre, she creates interconnected mythic and scientific narratives that invite audiences to consider alternate realities and expanded states of perception.

When you revisit Oram’s archive today, what aspects of her thinking or methodology feel most radical or forward-looking?

The first most exciting element for me was engaging with her essay - An Individual Note. 

I was inspired not only by Oram's music, but by the way she lived, the way she dreamt and thought and drew together a theory of sound, electronics and what it is to be human. I wanted to draw all of these elements together into a sonic reality. 

I feel very at home with her conception of sound - she talks about not wanting to create an ‘inhuman sound with a clinical quality, lacking the possibility of subtlety and nuance’. For her electronic music should be alive and breathing. Listening to her sound palette - this really struck me - that everything was constantly moving, exploratory. 

Oram’s archive contains both highly refined compositions and fragments of pure experimentation. How did artists navigate the tension between honouring her sonic language and pushing it into entirely new aesthetic spaces?

I wanted to create a finished piece that was its own island in the world of Oram's Archive. So I wanted it to reflect the sounds and feelings whilst being its own piece of music. I was guided by these worlds from An Individual Note:

To visualise a human being in this way we would need a most wonderful mixture of fundamentals, harmonics and overtones, all subtly changing from moment to moment… a whole spectrum of resonate frequencies which are never at rest, never in a steady state, but are vibrant with pulsating tension.’

I structured the piece around this quotation - trying to capture the feelings within her words. Oram posed the question “What is the next step?” in An Individual Note. Looking ahead, what does the Foundation see as the “next step” for the Oram legacy creatively, technologically, or institutionally?

The next step continues on in her vision - drawing together modes of thinking and practice so that practitioners can better understand perception and creativity. Drawing together neuroscience, philosophy, engineering and art into new forms. Reaching into the future whilst reaching backwards into lost forms of knowledge.


Lola de la Mata

Lola de la Mata is a conceptual sound artist, composer and musician (theremin/violin/voice) based in Liverpool. She takes the anarchic being - the ear, as her muse, while tinnitus and aural diversity are at the core of her research practice, her quiet, teetering on the inaudible and imagined sounds emanate from self-made glass and metal instruments.

In 2024 Lola won an Oram Award and a Sound of the Year Award for her experimental debut album ‘Oceans on Azimuth’ released to much acclaim (The Quietus, Electronic Sound Magazine, New Scientist, BBC Radio 6, Crack Magazine), with broadcast on BBC 3, BBC 6, NTS and Resonance FM.

She has received commissions from the Riot Ensemble, Lisson Gallery, Zubin Kanga, Spitalfields Music Festival, and crafted soundtracks for experimental film, documentary and the award winning feature film STOPMOTION (2024) by Robert Morgan.

What kind of creative challenges or discoveries emerged from engaging with Daphne Oram’s material? 

At first I instantly recognised Oram’s signature, and although I knew I wanted to find a way to duet with her and meet her in her own sounds, I also didn’t want to ‘remix’ one of her tracks. I was after her in-between sounds, or samples which surprised me were made by her hand. The biggest discovery? Her echoing spring bass beats!

Oram’s archive contains both highly refined compositions and fragments of pure experimentation. How did you navigate the tension between honouring her sonic language and pushing it into entirely new aesthetic spaces?

I am often told my work is intense, I guess I tend to look in, sink into my body - but my aim is to be joyous, not make anything ‘too’ serious. In Oram’s archive I found a similar humour emerging from her playful approach to the iterative process and so the character of the piece emerged quite organically. Perhaps somewhat uncanny…dark pools, ghosty sounds - punctuated by Oram’s upbeat, bright voice and unexpected beats.

Oram posed the question “What is the next step?” in An Individual Note. Looking ahead, what do you see the “next step” of the Oram legacy, creatively or technologically?

More women and gender non-conforming artists developing technology perhaps?  Let's be honest, we're rebellious innovators at heart! By that I mean new instruments, be it analogue or digital - more tools as well. Plug-in companies and studio houses almost exclusively have men at the helm.

Wouldn’t it be fantastic to see the industry expand? I’m so grateful to Nonclassical for working with mastering engineer Katie Tavini (Weird Jungle). This is the way forward. 


afromerm

afromerm is the solo project of Oram award-winning composer and sound artist, Cecilia Morgan.

Her work draws from contemporary, jazz, and experimental disciplines, blending electronic elements with live instrumentation, field recordings, spoken and sung vocalisations, and her self-built motion-reactive instrument, Juniper, to create electroacoustic soundscapes that immerse us in the elemental mythology of her project. afromerm has been platformed by BBC Radio 1 (described as a ‘sonic innovator’), BBC Radio 3, NTS Radio and The Line of Best Fit.

Her live work has found audiences at the likes of Le Guess Who? Festival, London Jazz Festival, ICA and Cafe OTO. Composition credits under Cecilia Morgan span independent film, contemporary dance, theatre and fine art media, with notable clients including Tate and The Fitzwilliam Museum.

Working directly with Oram’s tapes, instruments and sonic gestures can be an intensely tactile experience. what kinds of creative challenges or discoveries emerged from engaging with her material in such a hands-on way?


Visiting Oram's archives was fascinating; the sheer volume of material was overwhelming. I was struck by her beautiful construction of language in her letters. Her description of 12-tone equal temperament as a "rectangular.

grid, imposed on an uncharted continent as a makeshift means of administration and surveying”, alongside the mountainous curvature of her hand-drawn Oramics slides, informed our approaches to pitch and form.

Oram’s archive contains both highly refined compositions and fragments of pure experimentation. How did you navigate the tension between honouring her sonic language and pushing it into entirely new aesthetic spaces?

We did a great deal of listening, but rather than sampling Oram's archive, abi asisa and I chose to interpret two Oramics slides as graphic scores, so our honouring of Orams sonic language was rooted more in process than material. Emulating the analogue uncertainty of Oram's work in a digital environment was a challenge that I addressed through the liveness/immediacy of my audio processing.

Oram posed the question “What is the next step?” in An Individual Note. Looking ahead, what does the Foundation see as the “next step” for the Oram legacy  creatively, technologically, or institutionally?

Daphne Oram interrogated what it meant to be a composer and foresaw what a huge impact technology would have on composition. The Oram Awards specifically is helping to both document and create a largely overlooked part of sound/music history, and like many of my fellow Awardees, my composition practice has been shaped heavily by the increasing accessibility of audio technology. I'm curious to witness how this might evolve throughout my lifetime.



Centenary Celebrations

The 31st December 2025 is Daphne Oram’s 100th birthday. This is a great opportunity to celebrate her unique contributions in lots of different ways. We hope that you will have an opportunity to hear some of her music live at various events of listen to recordings on some of the new releases out this year. In response to this Centenary year composers from the electronic music community are also producing exciting new compositions and performances that draw on the influence of Daphne Oram.

vari/ations - Ode to Oram by Various Artists / Daphne Oram is out now


Oram/100 Tour

Vari/ations – An Ode to Oram Thu 4 Dec 2025, 19:30, The Barbican Hall

There will be a free pre-concert talk with Arushi Jain, Lola de la Mata and Jennifer Lucy Allan at 6:00pm in the Fountain Room. Due to illness, Cosey Fanni Tutti is unable to speak at tonight’s pre-concert talk. Arushi Jain will be replacing her. Please note that the capacity is limited and seating will be available on a first-come, first-served basis. 

Stick around after the show for ClubStage performances from Lola de la Mata and afromerm + abi asisa.

Stage times:

6.00pm - Pre-concert talk in the Fountain Room
7.30pm - First Half
8.20pm - Interval
8.40pm - Second Half
9.45pm - Aftershow Clubstage performances

Info & Tickets


12 Dec 2025, St Vincent’s Church / Stockbridge / Edinburgh

Workshop & Performance Tickets via Hecate

Workshop: Improvised Music Tech Jam - Hosted by Luci Holland & Tinderbox Labmore info to follow.

Performances: The Silver Field / Vocifer / Justyna Jablonska / Aurora Engine / Bell Lungs / SLY DIG
Panel Discussion: Luci Holland (Tinderbox Lab), Karen Sutton (Oram Awards), Dr John Hailes (Napier University) + more


Founder & CEO of EBONIX Danielle Udogaranya Presents Black Lines of Code

Photo Credit: Ayo Oduniyi (A&O Studios)

For nearly a decade, Danielle Udogaranya — Founder and CEO of EBONIX — has reshaped how Black identity is seen, coded, and experienced across gaming and digital culture. Her work first took root in 2015, when her Afrocentric custom content for The Sims 4 offered Black players something they had rarely encountered in virtual worlds: themselves, fully and accurately represented.

What began as a community-led practice has since grown into a global creative-tech force, marked by partnerships with The Sims, Dark & Lovely, Samsung, Meta, Xbox, Sky, and Farfetch; recognition as an HSBC Top 25 Black Entrepreneur to Watch (2024); and invitations to speak or judge at SXSW, Afrotech, London Games Festival, BAFTA, D&AD, and more.

Danielle’s latest project, Black Lines of Code, expands that mission. The exhibition marks ten years of EBONIX and examines what happens when digital systems fail to reflect the full spectrum of Black identity and what becomes possible when Black creators rewrite the visual language of those systems themselves. Through immersive installations, playable experiences, and mixed-reality works, the exhibition spotlights the artists and technologists who have embedded Blackness directly into the architecture of digital space.

What is the core concept that Black Lines of Code aims to achieve?

Black Lines of Code aims to interrogate and reframe the presence of Blackness within digital worlds and culture, spotlighting the creatives who have challenged systemic absences in virtual representation.

By centering the work of creatives who have both imagined and enacted new possibilities, the exhibition seeks to expand the cultural lexicon embedded in algorithms, code, and immersive environments. It offers a critical space for reflection, celebration, and dialogue, bridging art, technology, and cultural identity to address the historic and ongoing erasure of Black narratives in digital worlds.

Black Lines of Code is a decade-long view of digital identity. For music executives focused on digital rights and artist IP, what is the most important commercial takeaway the exhibition offers regarding the long-term value of culturally specific digital assets?

I have a question for them. What transpires when the very mediums we consume fail to equip us with the means to author our own image, or to recognise ourselves in any substantive or affirming way? Identity becomes fractured.

It is so essential to provide meaningful, nuanced and intentional representation across all mediums, whether it be gaming, music, literature, film, in order to reaffirm the value a person builds around their sense of self as they establish their identity.

Thinking back to the early days, before EBONIX was formalised, how did you initially go about getting your start in this intersection of gaming and cultural technology? What was the first major industry door you had to kick open?

Interestingly enough, kicking down industry doors was never part of the plan. The key route I took was establishing a meaningful connection and relationship with my community. The people who EBONIX was created for.

I started out in 2015 with posting my mods on Tumblr, which gained a lot of traction within the Sims community, who finally felt seen because they had access to assets that were relatable to their lived experiences! It wasn’t until 2019 that I went full-time to pursue filling this gap, and started to live stream on Twitch.

By 2020,  I was the first Black British Woman in the UK to become a Twitch Partner and by 2021 the first Black British Woman in the UK to become a Twitch Ambassador. It happened extremely naturally and quickly, because I’d already established a community. The livestreaming space for BB women was (and still is) a sparse and aggressive place, but that definitely felt like my first introduction to an “industry door” that was kicked down, that did not allow us visibility to thrive.

Your work has fundamentally changed the landscape of Black representation in gaming. For music industry professionals, what is the most crucial, practical lesson they can draw from your experience?

Remain so unapologetically rooted to your “why”. I have referenced the woman in my community who approached me about what my work meant to her 10 year old niece. Noone can ever call to question what is important to me, because I make it so clear at every opportunity what my why is.

My why came before my what and how. It’s rooted in every opportunity I’ve taken. In every collaboration or brand deal I’ve done.

I never took a ‘no’ as a reason to stop. You’ll come to realise that  some no’s are blessings in disguise, because they redirect you towards what you’re actually supposed to be doing.

You operate at a high level, collaborating with global brands and judging major awards. What is your most effective strategy for networking?

Believe it or not, I was once one of the shyest people I knew. I had a friend who I’d call my “hype woman” because she’d big me up and I’d try to shy away from my truth. That I’m really someone making a difference. So, my most effective strategy for networking was walking in and owning my truth.

Once I took off the mask that I was trying to hide behind, that was a humbling version of myself, who was riddled with imposter syndrome, networking became second-nature. I’m my most authentic self when I talk to people.

But you have to also remember that, you’re networking with people that you align and have synergy with. Don’t waste time or energy if that isn’t there.

3 people that inspire you. 

Doechii, Murjoni (@mvrjoni) and… Black children who need reminders that their skin, hair and features are the most beautiful things in the world.

What are you listening to at the moment?

In preparation for the exhibition, I’ve been listening to a lot of jungle! When you really look into the history of some of the older music in games, it’s inspired by UK Jungle! So I’ve been listening to a lot of Natty Congo, Roni Size, Shy FX, Goldie etc. Most of the posts I’ve made around the exhibition will have that junglist sound to it!

And also, to calm my spirit, a bit of gospel. In particular No Greater Love – Rudy Currence, Chrisette Michele


Exhibition Details:

Dates: 11th – 20th December 2025

Location: Copeland Gallery, Peckham, London

Curated by: Danielle Udogaranya (CEO & Founder, EBONIX)

Presented by: EBONIX in collaboration with Electronic Arts, British Council, Ubisoft, XBOX UK and other partners from art, gaming, and creative tech industries

Info & Ticket Link HERE


Summer C Stepped Away From 1 Million Followers to Focus on Her Mental Health. Now She Returns With New Single “My Quiet Kind of Brave”

Photo Credit: @emilx.w

Summer C is a Hong Kong–raised, London-based pop artist and songwriter whose work is defined by emotionally direct, vocal-led songwriting and an intentional approach to storytelling.

After building a social media audience of more than one million followers, she made the rare decision to step away from public visibility to prioritise her mental health and focus on developing her craft away from the pressures of constant output. Rather than chasing viral momentum, she chose to rebuild her creative practice on her own terms—an experience that now shapes both her music and artistic direction.

Her return is marked by My Quiet Kind of Brave, her most personal and musically accomplished work to date, produced with Jamie Sellers (Elton John, Ed Sheeran, FLO) and Annie Rew Shaw. First conceived during her time studying in New York and completed in the aftermath of a mental health crisis, the track reframes bravery not as something loud or performative, but as a quiet, internal act of persistence.

Drawing from her Hong Kong upbringing alongside a deep appreciation for precise pop songwriting, Summer creates music rooted in melody, emotional honesty, and resilience. As a proud trans woman, Summer is also committed to improving access to arts education and supporting organisations that provide mental health resources and safe spaces for LGBTQIA+ young people. With My Quiet Kind of Brave, she reintroduces herself with clarity and intention, marking the beginning of a new chapter defined by artistic autonomy, balance, and renewed confidence in her voice.

Your new single “My Quiet Kind of Brave” marks an important personal and artistic return. What is the story behind the track, and what inspired you to write it?

“My Quiet Kind of Brave” represents a new chapter for me, and it was the first song I wanted my audience to hear. I actually began writing the melody over a decade ago when I was a student at New York University. And when I was writing it, the melody gave me goosebumps and I felt there was something special about it. But I never finished it because it sat right at the top of my chest voice, and I kept telling myself I’d complete it when my voice was ‘ready.’ 

Photo Credit: @emilx.w

A decade later, in the aftermath of a mental health crisis, I finally finished writing the lyrics. And recording this song helped me realise it wasn’t about being ready. It was about showing up. I recorded the lead vocals six times, and each take taught me something new about my voice and my voice was my way back into my body.

When I listen to the track now, I still hear the freedom and joy in it. And I feel a lot of pride with this song. My hope is that the audience will take away that bravery is not something loud or performative, but internal and steady. It’s really about choosing to stay.

You made the difficult decision to step away from a large online following to focus on your mental health and artistic development. Looking back, what did that period teach you?

I think after going through my mental health crisis, it really showed me how unsustainable it is to constantly produce. For the three years that I was active on social media, I was posting daily and at times posting up to five times a day because momentum is everything when you’re growing. But stepping away forced me to face the uncertainty of what would happen if I stopped feeding the algorithm.

What that time gave me was perspective. I realised that I had built my life around being creative when really I should be building creativity into my life. So there’s a lot more balance and coming back now, I feel more aligned with who I am and what I want to say. I’m quite excited and I have a lot more curiosity because I can see how I can do this more sustainably now.

The song reframes bravery as something internal and steady rather than loud or performative. How has your understanding of “bravery” evolved over the past few years?

Over the past few years, my understanding of bravery has shifted a lot. I’ve learned that some of the bravest acts are showing up for yourself, allowing yourself to feel, creating even when it’s uncertain, and choosing honesty over performance.

To help promote this song on social media, I interviewed a lot of people asking about hope, courage, and through them, I’ve learned that being brave is about staying present with your own truth, even when it’s uncomfortable. That you can trust that your voice matters simply because it exists. That has been a huge learning.

What practices or boundaries help you protect your mental health while working in the music industry?

A huge part of protecting my mental health has been about learning how to build boundaries. When you’re posting everyday and multiple times a day you eventually share things before you’re ready to or have fully processed yourself. My brain was trained to constantly look for how to turn what I was going through into an “angle” or “hook”. Unlearning that was the key and it gave me back the power to make the decision to share what it is that I wanted to. 

And practically, I prioritise rest, community, and time offline. I have designated time windows for when I post, reply to comments and analyze what went well and what didn’t. Outside of that, I don’t look at the analytics and that has given my brain time off and rest. I’ve learned to give myself permission to create in cycles rather than on constant demand.

What is your favourite part of making music, and what is the most challenging part that audiences rarely see?

I genuinely love the craft of making music. When I stripped the numbers away from the art, I rediscovered that I love the challenge of shaping a vocal, refining a lyric, and finding subtle details that make a song feel alive.

There’s something deeply satisfying about building something from nothing and watching it take form and I love working with people that challenge me or push me to go further. It’s always cool to see how ideas can change or develop depending on the chemistry of the person you’re with.

Photo Credit: @emilx.w

I think the most challenging part for most artists is the financial reality. So many of us have these grand visions but practically we all have a budget and limited resources to work with. I’ve found that these restraints force me to be more inventive but I think that’s part of the fun too.

What are you listening to at the moment, and which artists or sounds are currently inspiring your songwriting?

I’ve been reconnecting with the music I grew up with in Hong Kong, and it’s been pretty cool to revisit those songs with fresh ears. One songwriter that keeps popping up is Mark Lui. He’s written hits for all the A-list musicians in Asia and I look at him as Hong Kong’s Max Martin. But outside of that, I naturally gravitate toward Top 40 tracks as a pop girl at heart, so there’s a lot of  Olivia Dean and Bruno Mars on my playlist.

With that said I also love Sufjan Stevens. There’s a level of honesty, creativity, and vulnerability in his music that really moves me, and he’s someone I would love to collaborate with one day. 


Listen to 'My Quiet Kind of Brave' HERE

Follow Summer C on TikTok & Instagram 

Fairground Management's Jenn Barker on Building Sustainable Artist Careers

Photo Credit: Harlan Finch

For more than twenty years, Jenn Barker has built a reputation as one of the most versatile and quietly influential operators in the arts and entertainment landscape. Her work spans independent labels, international touring, festival leadership, higher education, and the development of new management models that prioritise transparency and artist ownership.

Barker helped steward releases at Mint Records during a defining era, working on projects including the New Pornographers’ Twin Cinema and Neko Case’s Fox Confessor, before moving into tour management and later founding Your Operator, where she supported artists such as Destroyer, A.C. Newman, The Pack A.D., and others across North America.

In education, Barker reshaped the curriculum at Nimbus School of Recording, ultimately becoming Head of the Music Business Department and co-founding Business Class Records, a student-run label that went on to achieve national radio chart success and inspire similar initiatives at other institutions.

Since launching Fairground Management in 2019, she has worked with internationally recognised artists including Destroyer, Imaad Wasif and Spencer Krug, while mentoring emerging managers and building systems designed to help artists operate with clarity, control and long-term stability.

Fairground’s expansion now includes a distribution partnership with FUGA, a mentorship-driven label (play dead), and a new publicity wing, Playground PR. Across all of it, Barker’s focus remains consistent: designing artist-centred infrastructures that cut through outdated hierarchies and give creators the tools to run sustainable careers on their own terms.

What inspired you to start Fairground, and how did you shape it into a space that bridges management, label services, and mentorship?

What I love most is helping people find their spark or vision and then build the business systems to support it. Whether an artist is just starting out or already established, there will always be times when they need to reinvent themselves and their business models. For some artists, that means hands-on management; for others, it’s mentorship or co-piloting their label.

The goal is to help artists become cultural entrepreneurs who understand their own ecosystem. I wanted to build something transparent - a management model that empowers artists with the knowledge to make their own decisions and expand their revenue streams.

Photo Credit: Harlan Finch

I started off working in artist management and product management at record labels, then eventually moved into financial management and post-secondary education. I created a hybrid of all those experiences: part manager, part label, part mentor, and part business manager. It felt like the most natural way to combine everything I’d learned into something that could support artists in real time.

Fairground grew out of seeing the same issues - labels and artists not keeping their books straight, poor creative rights management and profits evaporating after everyone else took their cut leaving artists struggling. I wanted to adapt to the current reality of the music industry by moving away from the old hierarchies that kept artists in the dark and build a model that supports how they work.

A lot of artists are self-directed but they need better systems to support the business and financial sides of their work. The framework stays consistent and streamlined, but how we move within it shifts with each artist and release cycle. To me, that’s what an adaptive model looks like - flexible and collaborative without the top-down dynamic that kept too many artists shut out of their own business.

How can artists start thinking more sustainably about their careers, especially when resources are limited?

Sustainability starts with understanding how your operation functions and what skills or resources you already have that you can build from. I like to encourage artists to take an inventory of their strengths. Many of the skills they already use creatively - design, video editing, production, writing - can translate into services or income streams that support the bigger picture.

Artists who embrace entrepreneurial thinking gain agency, create their own job markets and build careers that align with their timelines and album cycles

The traditional industry model doesn’t offer much return early on, which is why smaller music communities matter. Sharing skills, collaborating locally, and reinvesting within those circles helps to pave the way. It’s about helping artists understand their value, setting up systems that support their goals and building an ecosystem where their creativity, income, and community can grow together. Those networks are where sustainability starts to take root.

What do you think makes a strong artist–manager relationship work in practice?

There’s no single formula for what makes an artist–manager relationship work. It’s both professional and deeply personal, so it takes time, trust, and discernment to find the right fit. The best partnerships are built on mutual respect and a shared understanding of what each person brings to the table.

Good communication and boundaries are essential. I’ve learned that a manager’s job isn’t to carry all the emotional labor. Empathy and support are important, but it becomes unsustainable if that’s all the artist relies on you for. The relationship works best when the artist also values your professional insight.

Education can be part of building trust. When artists understand how their business operates and what decisions need to be made - they’re better equipped. That mutual awareness is what allows both sides to work together with clarity and purpose.

Photo Credit: Harlan Finch

You’ve spoken about creating smaller, more effective teams. What roles or skills do you think are most essential for artists to prioritize when building theirs?

Start by choosing people who can grow with you. That might mean bringing in emerging creatives who can wear multiple hats and share your vision - enthusiasm matters as much as experience.

Every artist’s needs are different, but a few core skills make the biggest difference early on: someone who can keep timelines realistic; someone who understands budgets and basic financial oversight; someone who can translate the art into marketing and communication; and someone who understands metadata, creative rights, and merch/touring logistics.

These don’t all need to be separate roles - someone can cover two or three areas. What matters most is knowing where you need help and what you can realistically handle yourself.

Smaller, informed teams tend to move faster and keep more revenue in-house. It’s not about building the biggest team, it’s about building the right one. The strongest teams share alignment and a willingness to stay curious and adjust as the project grows. The fewer outside companies involved, the less you lose to hand-offs and oversight gaps - giving you the chance to build your own in-house operating system instead of relying on everyone else’s.

For artists trying to navigate the balance between independence and growth, what’s your advice on when to bring in professional support?

I think the best time to bring in professional support is when you already have a bit of momentum - when you’ve figured out what you want to build and what kind of help will move it forward. A good manager or label should complement your direction, not define it.

A lot of artists jump straight to wanting a manager, but sometimes what they really need first is mentorship or industry guidance. When you know how your business functions and which partnerships truly serve it, delegation stops being a gamble.

Growth doesn’t always mean outsourcing everything. Sometimes it’s about building capacity from within and then using that knowledge as leverage to negotiate better deals or partnerships later on. The goal is empowerment, not dependency. The right kind of professional support should open more doors and insights for you, not absorb your autonomy.

You’ve helped many artists run their own record labels. What are the biggest lessons or pitfalls to avoid for anyone trying to do that?

Keep your books and metadata clean from day one - that’s the foundation everything else rests on. A lot of labels starting out skip this step and end up losing track of royalties and rights. Take the time to research your genre tags too - they directly affect where your music gets placed and discovered, so make sure they’re accurate and consistent across all platforms. Always back up your metadata: keep a clear record of ISRCs, UPCs, splits, and credits in one place. You’ll thank yourself later.

Before signing any distribution deal, really take the time to understand what royalties are covered and how it affects your rights as a master owner. A lot of artists assume distribution is just a simple upload process, but every agreement has its own structure, and those small details can make a big difference later on. Increasingly distro deals also include clauses that allow your music to be used for AI training or derivative works, so it’s critical to read the fine print and understand exactly what you’re agreeing to.

Another common pitfall is skipping the numbers when it comes to manufacturing. Use your data - sales history or fan engagement - to make informed projections before you invest. Guessing too high on physical products can be an expensive lesson.

Running a label as an artist means wearing two hats. The creative side is about vision and storytelling; the label side is about systems, data, and pacing. Both can coexist, but they require different modes of thinking. The artists who do it best are the ones who can shift between those modes - knowing when to zoom in creatively and when to zoom out strategically.

Photo Credit: Harlan Finch

How can emerging managers or artists learn to read and use their own data more strategically without losing sight of the creative process?

I think it starts with redefining what “strategic” actually means. It’s a mirror, not a map. It isn’t about gathering more numbers - it’s about understanding the story they reveal about your audience, your momentum, and where your work is connecting. Data only becomes useful when it’s legible, and that looks different for everyone. Some people love spreadsheets; others need things visual or narrative. The format matters far less than finding one you can genuinely learn from.

The important part is deciding what you want to measure before you begin a project. Don’t let the industry’s default metrics dictate your goals. Define success in a way that reflects your goals and values - maybe it’s your return on investment, whether it reached the audience you intended or whether a new idea created engagement you can repeat.

When you choose metrics that answer your questions, you get data you can refine and build from. It’s not about turning anyone into an analyst; it’s about connecting the dots between the art, the audience and the income. Data should reflect the creative reality that already exists - it shows you what is resonating, not where to go next. Numbers can reveal patterns, but they can’t replace intuition.

The real challenge is using data as a tool for awareness rather than validation. We’ve spent too much time measuring our worth by metrics that we’ve drifted away from the community connection that gives those numbers meaning. As the industry continues to prioritise metrics over artistry, returning to real artist development becomes one of the strongest ways to push back - to focus on longevity instead of virality.

With so much pressure to stay visible online, what are some ways you personally unwind or reset on a difficult day?

I’ve been lucky to tend the same garden for sixteen years and it’s become my anchor. Growing food and plant medicine has taught me to think in seasons, not sprints - to visualize how things come together over longer spans of time. It reminds me that growth isn’t linear; it’s cycles of tending, pruning, and rest.

Every year I divide my plants and share them with neighbours. It’s a small ritual but it builds community, a quiet reminder that generosity often begins close to home and that there’s power in sharing resources to support someone else’s vision. In many ways, it mirrors how I approach my work in music: plant the seeds, nurture them and know when to create space for things to grow.


Connect with Jenn Barker on LinkedIn | Fairground Management Website & Instagram

Acclaimed Poet Sophia Thakur on the Making of ‘Affirmations’ and Her Shift Into Music

Sophia Thakur’s move into music arrives after years of shaping a distinct presence in British poetry. The BBC has referred to her as “The Poet of this Generation,” and Vogue has called her “one of the most adored poets of our time.”

She’s published four books, appeared on Forbes 30 Under 30, and built a live reputation through sold-out shows at The Jazz Café, Bush Hall, and Omeara, as well as performances at Glastonbury, Abbey Road Studios, and Royal Albert Hall.

Thakur introduced her musical direction with ‘My City’, a stripped-back alt-soul track built around voice, space, and personal transition. It was her first solo release and a clear signal that she was ready to carry her storytelling into a new medium. ‘Affirmations’ moves that approach forward. Recorded live with a five-piece band, it pushes deeper into the idea of documenting a moment rather than constructing one, prioritising interplay, presence, and the texture of the room.

What’s the story behind ‘Affirmations’ and how does it reflect where you are creatively right now?

Affirmations is an entirely live recording with 5 musicians in one room, jamming the song for almost an hour, before finding the perfect moment to bring the chorus and words in. Performing live with my musician friends has always been my happy place and Affirmations feels like that, on record.

Creatively I just really want to bring the magic of live performance onto a record. To create a world people can get lost in for a little while. With affirmations, that world is one of bliss, encouragement, hope and tranquility. The world that we deserve to be in as we close out 2025. 

In a time of constant noise, how can artists create work that actually makes people feel something again?

 I think the living is just as important as the making. I've created so many songs, but I'll probably only ever share the ones that reflect a deeply honest and human experience. People need to feel seen and held and I think a song is a perfect opportunity to hold a mirror up to a person and say 'look, I go through these things too'. I. hope my music can connect the world. 

As someone who mentors young writers and performers, what’s one discipline or creative habit you think every artist should cultivate early on?

I can't think of anything better than journaling. Learning how to slow down our thoughts, understand them, explore them...that's how we can arrange powerful stories in our songs. From a clear mind that knows how to explore a feeling.

There are so many distractions these days and when I'm not journaling, I struggle to focus with the level of clarity that I think music deserves.

I would advise that everyone journals but also reads new books. Books give us new language, new imaginations, new feelings and new storylines. It's a cheat code to being a songwriter really. 

You’ve said your goal is to make music you’d listen to at sunset. What does stillness mean to you creatively, and how do you protect it in a busy world?

Coming from a poetry background, it's meant that I'm used to complete, pin-drop, undivided attention during a performance. That acute level of focus from an audience has meant that often times, they're brought to tears or moved in such deep ways. That space of stillness has always been my favourite arena to perform into so I'm trying to do the same with music.

Affirmations has a long musical intro and outro and it's for this very reason. To slow people down, ground them and hopefully create a fertile heart to take in the verse and chorus. 

What keeps you grounded?

I'm human, so I'm not grounded all the time. To be honest, I'm helplessly sensitive and wildly passionate so that can sometimes be derailing.

To come back to my centre, I carve out time for the things that bring me peace and remind me of my greater purpose. I pray to Jesus a lot, for a peaceful mind and happy heart.

I make sure to stretch or exercise and also stay around people who keep my nervous system at peace 

What’s your best tip for finding creativity on a tough day?

I would say for me, going back to things that previously inspired me. Back to old books, old films or songs that used to spark something. Sometimes lightning does strike twice!

What’s your favourite and least favourite thing about making music?

I love that music is basically our own, hand selected soundtrack to life and special moments. I guess the downside is that it also then, carries memories. There are some songs I can't listen to just yet because they carry a memory of a person who has maybe passed away. 


Sophia Thakur - ‘Affirmations, I’ll Be Okay’ out now

Follow Sophia Thakur on Instagram