39 Alpha, 39 Bravo: The Sound of Detention’s Economies

Interview with Anna De Mutiis and Pilo Moreno

Trigger warning: This interview discusses immigration detention, mental health distress, psychological abuse, and systemic violence.

39 Alpha, 39 Bravo – The Sound of Detention’s Economies is an audio work by Earrational Measures, co-created by artist-researcher Anna De Mutiis and musician and expert-by-experience Pilo Moreno. The piece uses data sonification to trace the economies of profit and exploitation inside Campsfield House Immigration Removal Centre across a single 24-hour cycle in 2016, the year Moreno was detained there for over five months.

Built from financial data, first-person narration, and sound design, the work renders audible the daily income of three actors within the detention system: a company director, a custody officer, and a detained worker. By compressing one day into a four-minute loop, the track exposes extreme income disparities while reflecting the monotony, disorientation, and loss of agency that define life in indefinite immigration detention. Sound choices are led by lived experience, transforming statistics into rhythm, texture, and repetition.

The project emerges from a long-term collaboration between De Mutiis and Moreno, rooted in music workshops, research, and prior audio work addressing detention, mental health, and migration. It also responds to the opacity surrounding the financial structures of privately run immigration removal centres, where commercial confidentiality often shields profit from scrutiny. 39 Alpha, 39 Bravo proposes sound as a political and analytical tool: one that centres experts by experience and invites listeners to engage emotionally and critically with data that is usually abstracted or obscured.

Following a £70 million refurbishment, Campsfield House reopened on 3 December 2025 under a new six-year contract awarded to MITIE Care & Custody, the same company that managed the centre prior to its closure. The interview below accompanies the release of 39 Alpha, 39 Bravo and appears exactly as provided by the artists, without edits or paraphrasing.

How did your respective backgrounds and lived experiences shape the conception of 39 Alpha, 39 Bravo?

Pilo and I met inside an Immigration Removal Centre (IRC), in Campsfield House in 2016. I was delivering a music workshop and he was in the workshop, steady hands moving on the frets of a bass guitar I just brought in the room a few minutes earlier.

Pilo has always been playing different instruments since childhood and he moved across continents thanks to music and music projects; I have always been interested in how music shapes identities and understanding of the world and, after dedicating a few years of my studies to anthropology of music, I went back to playing live and I started working as a music workshop facilitator.

Anna De Mutiis

We can then say that music, migration and social justice issues have been constants in our friendship and artistic collaboration, as well as part of our life trajectories. Once released from Campsfield House, Pilo and I explored different ways of addressing the topic of detention through music and sound (resulting in a live music band, and the creation of a podcast about life in detention with its lasting mental health impacts on post-detention life).

Over the years, we kept returning to an overlooked topic: the financial gains that private corporations extract from people's detention.

This is why we embarked on this new project based on data-sonification.

Having spent five months detained, Pilo witnessed firsthand the economies governing these centres, but getting a clear picture with evidence proved difficult. He wanted to expose both the complexities of life inside and the inhumane treatment enabled by profit-driven companies with state complicity.

For Pilo, talking about his detention has always been difficult yet necessary—a way to make sense of such a traumatic experience. This new project offered him a way to engage people in this conversation while also transforming his experience into something meaningful and creative through an artform he masters: music.

My background in Migration and Diaspora Studies made me aware of how academic and journalistic language often fails to centre the perspectives of experts by experience when addressing social justice issues. My time leading music workshops in detention centres left me equally frustrated with mainstream media's decades-old habit of framing migrants as either criminals or objects of pity. We experimented with sound as a way to transform sterile statistics and technical jargon into something engaging and accessible. This approach allows people with lived experience to become the data analysts and commentators themselves—a powerful shift from mainstream media's reliance on external experts.

The piece follows a single day inside Campsfield House IRC. Why was it important to focus on a 24-hour cycle, and what does that repetition say about daily life in detention?

Once we selected our data—comparing the income of three different actors within the centre—and settled on a four-minute track for focused listening, we faced a challenge. The director's income was so much higher than the others that we needed to find the right timeframe (a day, a month, a year?) to make the disparity audible and comprehensible. One day condensed in four minutes was the best choice for us to be able to hear this disparity, with £1 earned by the director occurring every 0.3 seconds. Ultimately, in the first step of the composition, we let the data drive the music rather than imposing our own artistic preferences.

However, the choice of a 24-hour cycle served multiple purposes beyond the practical. It allowed us to capture the repetitiveness and lack of agency that defines life in detention—a monotony that takes an extreme toll on mental health and contributes to the wider process of dehumanisation that’s intrinsic in this place. The four-minute piece can be played in an infinite loop, with listeners able to enter at any point, mirroring how each day in detention bleeds into the next. This reflects the warped sense of time generated by dull repetition, which can lead to profound disorientation and hopelessness, making it nearly impossible to maintain a sense of self or envision a future beyond those walls.

The UK is the only country in Europe, and one of the few worldwide, that permits indefinite immigration detention. Waiting becomes a form of control designed to break down people's capacity and willingness to fight their cases. Detainees often feel powerless—stuck in limbo—not knowing when their lawyer will respond, whether they'll get a bail hearing, or if a deportation order will arrive first. Daily activities repeat at identical times, marking an endless loop where, as the track's ending lyrics state, “you don't know if it's the same day or a different day.”

You use the daily income of people working and detained at Campsfield House as a sonic element in the piece. How did you choose those figures, and how did they become sound?

Why these figures:

Given the extensive data we had collected in our research, we wanted to shed some light on the different layers of exploitation at stake in IRCs and the narratives and processes that enable this exploitation to happen, both at a macro and micro level. We noticed that, in the year Pilo was detained—2016—the income of the highest paid director of the company managing the IRC was extremely high. We thought that the best way to show how this profit is generated was to compare the income of three different roles within the detention centre's hierarchy, revealing how a process of accumulation by dispossession occurs on a systemic level.

Hearing the inequalities of income between the company’s director and a working detainee (roughly £700 vs £7 in one day) serves as a background for stories of profit generated through inadequate basic provisions (the 5 cm mattress, the iron bed, the unhealthy blue juice), as well as stories of detainees paid better rates while exploited by illegal syndicates operating outside detention.

Moreover, we wanted to also include custody officers in this exploitative system. Custody officers employed by private corporations are often paid very low wages and operate with insufficient training to deal with the diverse population and the acute mental health distress episodes that can occur inside IRCs. They are thus caught in between this system of exploitation, on one hand serving it, while on the other being underpaid and thus exploited by the same system they are serving.

We hoped that these stark numerical contrasts would speak for themselves through the sound chosen.

How they became specific sounds:

Given his personal experience and relation with the context of detention, Pilo took on the task of choosing which sounds he would consider more appropriate to associate with certain data. The sound associated with the custody officer making £1 is a sound that evokes the sound of videogame’s character Mario Bros when collecting a coin. This is a reference to the custody officer being part of a system for which you must work hard to get just one coin (a low wage), while at the same time having to comply with the rules of the game.

The sound associated with a detainee earning £1 (corresponding to 1 hour of work) is the sound of chains moving on the floor. Pilo chose this sound because this sound can be very similar to the sound of a bunch of coins falling on the ground. He argues that, in his experience, as you don’t know your release or deportation date, you might try to get a job to make some money inside the centre, but in this way the work chains you to that place, to that whole system. This choice of sound is for him a way to ask the question: when you earn £1 inside an IRC after one hour of menial duties work, is it money or is it chains?

Finally, given that the sound of the earning of the company director occurs too often to keep track of it (becoming the hammering kick drum sound persistent throughout the whole track), we decided to add a reminder every time the director would make £100. Pilo chose the sound of a whip with a long reverb tail. Hinting at the idea of a recurring and ever-evolving form of modern-day slavery, this clearly addresses issues of racial capitalism and accumulation by dispossession that informs the border control industry.

Pilo Moreno

What do you hope listeners take away from hearing exploitation rendered this way, rather than explained through words or statistics?

Statistics can be pretty dry, and words often come loaded with complicated baggage. Using sound and music to address this issue engages the more emotional, visceral side of the listener.

Music and sound design allowed us to convey emotions from our conversations about life inside detention that would be impossible to express in words. We used specific effects such as noises, delays, and echoes to evoke these haunting emotions.

Borrowing from sociologist Avery Gordon’s concept of haunting as “the screaming presence of that which appears not to be present”, these effects aim to sonically include all those presences that cannot be grasped, fully understood, or explained, yet linger and influence our past, present, and futures—both individually and collectively.

The tail of a scattered echo of a pigeon’s flapping wings on a roof, inhabiting unfamiliar frequencies, can sonically testify to all those ‘leftovers’ never accounted for in reports, statistics, or narrative stories. In a way, our experiment was to allow the audience to listen to these ghosts and include them in the conversation.

In a recent listening session, someone mentioned they had read many reports on exploitation inside detention, but it was only when hearing the stark income disparity juxtaposed with stories of detainees paid better by illegal syndicates outside detention than by the system inside, that it truly hit them. The music spoke to their gut in a way the reports never had—bypassing rational analysis to land somewhere deeper.


After a £70 million refurbishment, Campsfield House has been reopened on the 3rd of December 2025 by the current government, who awarded a six-year contract to the same company that was managing the centre when it closed, MITIE Care & Custody.

https://www.bbc.com/news/articles/cedxg2lzje5o

For more info and to support its closure visit the Coalition to close Campsfield website:

https://closecampsfield.uk/.

To support people detained in IRCs please consider endorsing the work of Bail for Immigration

Detainees: https://www.biduk.org/


The 10 minutes track, released under the collective name ‘Earrational Measures’ and available to listen HERE, is accompanied by a short introduction explaining the data-sonification process, as well as the rationale behind the sound design.

For further discussion or to enquire about possible collaborations, please get in touch at earrationalmeasures@protonmail.com.

Credits Pilo Moreno: voice, bass, data sound assignment, additional synths

Arturo Moreno: synths Anna De Mutiis: data-sonification, production, arrangements, sound design, initial narration

Mixed by Anna De Mutiis

Mastered by Ahmed Rezaie

Cover art: Anna De Mutiis

Visual Identity: Benedeserap

Pilo Moreno on Instagram & Earrational Measures

FACTORY: The Brooklyn Collective Built on Friendship and a DIY Ethos

FACTORY is a self-produced, self-written, self-engineered collective formed by Halima, Von, Murielle, and Sophie Hintze; four artists who met at NYU’s Clive Davis Institute and turned nearly a decade of friendship into a creative engine. What began as weekly DIY workshops in their Brooklyn apartments evolved into a shared practice rooted in autonomy, experimentation, and community.

Their first songs emerged organically from those sessions, revealing a chemistry that cuts across their distinct solo careers.

Today, FACTORY operates as a boundary-pushing unit making club-ready music shaped by personal storytelling, collaboration, and a refusal to follow industry rules.

FACTORY is self-produced, self-managed, self-engineered. What made you want to form FACTORY together?

Years ago we would meet every Monday for a self run workshop where we acted as interchangeable parts of each other’s teams for our solo artist projects. Whether it was mixing notes, PR outreach or photo edits, we would show up to help each other, and called those sessions FACTORY.

As four completely different artists with really different sonic identities, we hadn’t considered making music as one unit. But after writing together on a whim it was too undeniable for us not to lean in. That was 3 years ago. Now FACTORY has really become its own name as one collective. 

What tools, platforms, or systems have been game-changers for you in keeping FACTORY running smoothly?

Good comms!!! Being able to communicate directly or attune to different types communication has been so key for us since we're all just really different people with different processes. We have so many group chats to keep all of our conversations and assets organized and use a lot of different organizational/file management tools, but really without good communication none of that solves anything anyways. 

 
Each of your first three releases shows a different side of FACTORY. Which track do you think best introduces who you are as a collective?

Honestly they all kind of encompass our collective breadth, which is important to us. BLOODLINE is a more chill, driving with the windows down kind of song. STICKY TONGUE is more of a charged anthem and BBH is a deep, sexy club track. They all introduce us as what we are: 4 multi hyphenates navigating friendship, career, love and the future. 

What’s one mistake you see new artists make again and again, and how would you avoid it?

Not trusting yourself. Right now especially the comparison game is so tempting. It’s easy to judge yourself or judge whatever’s happening next to you but that’s not actually ever productive. It sounds so simple but it’s so important to really just trust yourself and trust your own timing. Everyone’s lane is their own, everyone’s journey is their own. There’s actually a lot of peace and stability in that. 

What’s one overlooked skill that every artist should learn early on?

How to self regulate. Taking care of yourself, physically & mentally, isn’t overrated. It’s actually vital to having any type of sustainable career in this industry. Drink water, lean on your friends, go dancing, journal, take time for yourself. Learning how to regulate and care for yourself is never a waste of time, it’s a necessity. 

What are you listening to at the moment?

New releases by Halima & Sophie Hintze.


Follow FACTORY Spotify | YouTube | Instagram 

Stacey Ryan’s 500M-Stream Breakthrough, Debut Album 'Blessing in Disguise' and Her Advice for Emerging Artists

Stacey Ryan has spent the past few years reshaping the edges of pop-soul, weaving her jazz training into a catalogue that first took shape online and has since grown far beyond it. She broke through in 2022 with “Don’t Text Me When You’re Drunk,” the collaboration with Zai1k that became one of TikTok’s biggest trends of the year. “Fall in Love Alone” followed, turning into a major hit across Southeast Asia (reaching No.1 in Indonesia, charting in the Top 5 across the region, and crossing half a billion global streams) while Ryan built an audience that now spans more than two million combined followers and over 1.8 million monthly listeners on Spotify.

A classically trained jazz pianist who also plays guitar, bass, ukulele, and trumpet, Ryan has leaned into that musical grounding as her work has evolved. Her debut EP, I Don’t Know What Love Is (2023), signalled a shift toward more nuanced songwriting, drawing attention for its melodic unpredictability and understated emotional clarity. Live, she spent 2023 and 2024 on the road across the US, Europe, and Asia, performing at festivals including Montreux Jazz Festival, Montreal Jazz Festival, Jakarta Jazz Festival, and MAD Cool.

Ryan released her debut album, Blessing in Disguise, in August 2025, an unguarded collection of songs shaped around the “painful lessons” that ultimately defined her early twenties. The album marked a period where she also began foregrounding her French-Canadian identity, experimenting more openly with bilingual writing and performance. She followed the release with her first North American headline tour in September and October 2025, closing out the year with a clearer sense of artistic direction and a growing international fanbase.

What’s the story behind Blessing In Disguise? If you want to introduce someone to listen to one track from Blessing In Disguise which should it be and why?

The story behind blessing in disguise was kind of built as we were completing the album. I went in just writing music that felt super honest to me and when I sat back and looked at all the songs, there was this common thread that tied them all together. They were all painful lessons I had to learn to grow as a person. And now, I know they were blessings in disguise because I came out stronger on the other side!

How do you keep consistency on socials without feeling like you’re performing for the algorithm?

The most important thing is loving and relating to every piece of content you make. As soon as that passion and creativity starts to get replaced with “I need to post this to go viral” it’s really hard to leave that mindset. But there also needs to be a balance.

What’s your go-to way of connecting with people in the industry without it feeling transactional?

I really have found myself in a group of people, who I met through industry or network events, that have become really important friends of mine and that almost takes the “work” element right out of it. Music is such a personal business that human connection goes hand in hand with it and that makes it feel less transactional for sure.

What’s your favourite/least favourite thing about making music?

My favourite thing is how much smaller it seems to make the world. You know people through social media and word of mouth and then meet them out at an event or show and connect and become friends and collaborators. My least favourite part is probably that it is so competitive and, especially with social media, everyone now gets a shot to get seen and discovered, which in itself is a good thing. Just so many of us out here.

What’s a mistake you wish more emerging artists would avoid early on?

Thinking your initial viral moment or success will carry you through your whole career.

It is the best jumping point and will give you so many amazing connections but the hard work and consistency has to stay to be able to continue it and become a true artist.

What are you listening to right now?

I’m obsessed with Olivia Dean’s album The Art of Loving. It captures so perfectly what it’s like to live and love in your twenties and she just words feelings so perfectly.


Stacey Ryan on Instagram | YouTube | TikTok

Apple Music / Website 

Dialled In’s Mahnoor on Building Lasting Culture Led Brand Partnerships Through Authentic Connections

Mahnoor Hussain is a culture marketing strategist, DJ and the founder of SUP SUPPER CLUB, a non-profit platform using food and music to support displaced communities through storytelling, solidarity and cultural exchange.

Mahnoor’s cross-functional career spans music, social impact, travel, live events, lifestyle and night-time hospitality. She has held roles across major cultural institutions including Ministry of Sound, where she worked on global club culture campaigns, and most recently on the 2025 edition of Red Bull Culture Clash at London’s Drumsheds.

She is currently Head of Marketing at Dialled In, where she leads culturally rooted experiences centred on South Asian identity while developing brand partnerships that prioritise authenticity, community and long-term cultural value. Alongside her commercial work, she is increasingly focused on advocacy around ADHD, particularly for women working in dance music.

How did you first find your way into music and culture marketing?

I was always doing music bits on the side while working full-time in travel marketing. I loved being able to tell fun stories about exploring new worlds through a global lens. It felt really fresh at the time. But then Covid hit just as I became more senior in that career, which tanked things a bit.

When I pivoted into corporate marketing, I just wasn’t enthused by it. I struggled to stay motivated because the creative alignment wasn’t there. After being diagnosed with ADHD, I realised this made sense. People with ADHD are usually highly motivated when they’re genuinely passionate about something. So I decided to redirect my skills into something that felt purposeful to me: cultural marketing.

I self-funded my Marketing Week Mini MBA in Brand Management, applied for a couple of jobs, and landed my first brand manager role at one of London’s most iconic venues. That’s where I combined my traditional experience with my “creative lens” to help rebuild the venue’s cultural resonance. I didn’t initially think of it as culture marketing specifically - for me, it was about making campaigns as effective as possible by applying solid marketing and branding principles in ways that resonated culturally, made people care about our stories, and built a real connection with the brand.

What experiences shaped the way you now approach brand partnerships and creative strategy?

A lot of my foundational knowledge around partnerships comes from my time in a very corporate role at American Express, working on multi-million-pound airline partnerships. It taught me the value of strong relationships and having proper data and proof of concept behind proposals. It sounds elementary, but since crossing into the creative industries, I’ve realised we often prioritise “vibes-based” proposals over data.

My time working on airline and travel partnerships showed me how important data actually is. It helps brand partners sell the proposition internally, and with brand budgets becoming more competitive, that’s essential. You can then use that data alongside other audience research to build a creative strategy that genuinely responds to your audience’s or your partner’s needs.

My broader approach to creative strategy stems from a kind of cultural symbiosis: my experiences, my perspective, and my desire to try new things, hoping they will inspire me in return.

You’ve worked across everything from global club culture to social impact projects. How do you connect those worlds in your work?

At first glance, those worlds might seem completely different, but for me, they share a common foundation: Building authentic cultural connections and communities

My social impact work actually came first. That’s where I realised I could draw on my cultural fluency and people skills - being in different spaces and around diverse communities - to connect with asylum seekers, grassroots chefs, and aspiring entrepreneurs, and make them comfortable sharing their stories. Bringing people in through storytelling is something I’ve naturally carried into club culture spaces, too.

Global club culture is also deeply intersectional. It brings together people from different backgrounds, genres, and countries — sometimes experimentally — and a lot of the magic comes from uniting things that seem disparate. Whether that’s building line-ups across genres, working with diaspora artists at Red Bull, or merging chefs from displaced communities with artists of similar heritage at SUP?, I’ve learned that creativity thrives where worlds collide.

Diversity of background - in taste, culture, worldview - is a strength. It sparks creativity, empathy, and new forms of social engagement. Creativity comes from the margins, from intersectionality, lived experience, and the influence of multiple identities blending into something new.

What do you think makes a brand activation or partnership truly authentic to a music community?

Authenticity usually comes when a brand already has some organic visibility or cultural exchange within a music community, before trying to capitalise on it. Audiences are much smarter now. When a brand doesn’t have that connection, or doesn’t involve the right cultural creators, it shows immediately.

The most forward-thinking brands bring key cultural voices in-house, as advisors, collaborators, or sometimes colleagues. These are the people who can spot nuances others miss, understand the cultural codes, and translate meaningful insights into compelling creative work.

What inspired you to create SUP SUPPER CLUB, and what have you learned about using food and music to build solidarity?

SUP? was inspired by my time living in France, where I worked as a school teacher and used my English and Arabic skills to support young asylum seekers learning French. Hearing their stories and seeing immigration from a French perspective made me realise how little awareness there was in the UK, and when there was awareness, it wasn’t coming from the voices of displaced people themselves.

SUP? became a space where people could gather, hear stories directly from displaced communities, and break bread in a welcoming environment. We’ve worked with partners like Ben & Jerry’s and Refugee Week UK, which has helped us support displaced chefs while fundraising for charities I used to work with in France and London. My favourite thing is inviting people from the asylum seeker community to join us; the intimacy of supper clubs creates space for meaningful connection.

Music has always been part of SUP?, from darbuka performances at our Yemeni supper club to Syrian folk singing. I’m constantly thinking about new ways to help people connect with immigration experiences creatively, so I launched Paired by SUP? — pairing refugee chefs with musicians of shared heritage to create one-off menus together. Our first one, with Chef Majeda and Big Zuu, celebrated their Levantine roots and really resonated.

Food and music are incredibly powerful cultural connectors, and I’m excited to keep building on that. The next one is going to be very special, with an artist from South London and a community close to my heart.

You’ve worked on large-scale productions like Red Bull Culture Clash and grassroots events like Dialled In. What’s your approach to creating experiences that feel both high-impact and culturally grounded?

It can be challenging to balance scale and cultural grounding, especially if you don’t have the right people in the room. The first step is defining what “impact” actually means. It’s not just big crowds or flashy production; it’s resonance. It’s cultural integrity.

Scale and cultural nuance aren’t opposites; they’re complementary. You can do both if you’re telling the right stories and working with people who understand the culture you’re representing.

With Red Bull Culture Clash, we had a massive advantage because the entire marketing team was made up of people of colour, many with Caribbean heritage, who’d grown up with soundsystem culture. We understood the cultural playground we were curating. You’d be surprised how many cultural campaigns are built without consulting the communities they centre.

When that knowledge isn’t already in the room, you have to actively seek it out: research, speak to the community, listen, and curate for them rather than creating a simple spectacle. It sometimes means pushing back on global teams — for example, explaining why the “biggest” artist isn’t always the right fit if they don’t resonate with people on the ground.

Spotlighting bigger names alongside emerging talent helps keep things authentic and gives younger artists the amplification they deserve. It’s about crafting the right story, not the loudest one. Long-term cultural impact matters more than a one-off spectacle.

What advice would you give to emerging curators or marketers trying to create inclusive, community-led events?

Come with a collaborative mindset. Learn to navigate differences in opinion respectfully. If you want to create inclusive, community-led events, you need to listen to the community and understand what they genuinely want from a space.

Spaces like DAYTIMERS and Dialled In have allowed me to work with incredible people and build a shared vision — none of it would’ve been possible alone. Collaboration and mutual respect are essential.

When you’re creating inclusive events, you also need to consider people who don’t drink. If an event only works when people are intoxicated, it’s not actually an inclusive experience. The real litmus test is whether the space is fun, connected, and culturally vibrant without alcohol.

Keep your ears to the ground. The cultural landscape shifts quickly. What communities wanted five years ago isn’t necessarily what they need now. For example, when I first started SUP?, people wanted to share their stories and heritage. Now, in a much more hostile climate, many simply want a space where they aren’t othered. You don’t know until you listen.

And finally, community work is rewarding, but it is labour. When you care deeply, it’s easy to burn out. Set clear boundaries from day one. Many community-led projects happen outside your day job, so know your capacity and protect it.

You’ve been vocal about ADHD and women’s experiences in the dance music space. How has that shaped the way you work or lead teams?

I was diagnosed with ADHD at 25, so it’s only in the last few years I’ve properly understood how it affects my work. I’ve become more aware of how my hormonal cycle impacts ADHD symptoms — especially foggy days — and I now plan around that.

When leading teams, empathy is key. One of the women on my team also has ADHD, which makes open communication important. I try to understand people’s working styles so I can manage expectations fairly. In corporate spaces, I used to hide my ADHD, but now I’m upfront about how my brain works. It gives colleagues context.

I also get overstimulated easily, so I often wear headphones or work in a quiet corner. Letting people know why helps, although women with ADHD are still judged harshly, which speaks to how unforgiving society can be toward our symptoms.

I’m still learning, and I wish there were more accessible spaces to learn about ADHD - especially in the dance music world. I want to help create something more approachable than a 50-minute podcast: real-life, interactive sessions where people can take away tangible tools to navigate ADHD in this industry.

What are you listening to at the moment?

I’m loving everything by Amil Raja, especially his new track swings n roundabouts. His sound takes me back to my adolescence but still feels really fresh — very inspired by Mssngno.


BODUR presents SECOND LANGUAGE at V&A East Storehouse

Photo credit: Morrigan Rawson

London-based artist BODUR emerged with a clear artistic language through her debut album MAQAM, a conceptual project shaped by her decision to study the oud and work within the maqam system after studying at The Arab British Centre.

The album brought together alternative electronic production with maqam structures and across the record, BODUR addressed racism, Islamophobia, generational trauma and her own mental health with directness and precision.

Tracks such as DOGTOOTH [INTRO], UGLY [NAHAWAND] and MY BLOOD, IT’S IN THE SOIL [SABA] positioned personal testimony alongside wider political reality, including her vocal support for Palestine and fundraising work, including a London benefit alongside Joy Crookes that raised over £90,000 for Gaza.

Since MAQAM’s release in March 2025, BODUR has moved fluidly between music, fashion and performance. She has appeared at London Literature Festival, Rally with NTS, collaborated with Levi’s London, and featured on Manni Dee’s Is This Not What You Came For?. Her role as Musical Director for Di Petsa at London Fashion Week, where she also performed with her oud on the AW25 runway, marked a further expansion of her practice into live conceptual performance. Alongside this, her earlier EP ÖZ (2023) continues to resonate as the foundation of her sound, earning support from Jamz Supernova, Rinse FM, Radio 6, COLORS, Notion, The Line of Best Fit and Wonderland.

This month, BODUR turns toward process itself with SECOND LANGUAGE, a three-day live installation at V&A East Storehouse that runs from 10–12 December, with a final performance on Saturday, 13 December at 6pm. Across the installation, Gallery 2 becomes a functioning recording studio where BODUR will compose new music in real time with her long-term collaborators Malte Henning, James Hazel, Will Heaton, Jono Pamplin and producer Gabriel Gifford.

With no separation between artist and audience, visitors are invited to observe the full working dynamic as it unfolds. Every session will be filmed, with the resulting material feeding directly into her next project. Staged in front of Le Train Bleu (1924), the largest Picasso artwork in existence, SECOND LANGUAGE places contemporary composition inside a space shaped by archive, history and exposure.

Your debut album MAQAM combined alternative electronic music with themes of racism, Islamophobia, generational trauma and your own mental health. What are you exploring now as you move into SECOND LANGUAGE?

I’m exploring the conversation that is had between musicians when we’re creating music together both with and without words. Also - the idea that music is everyone’s first language and that everything else comes secondary.

I want this performance art piece to highlight what unites us rather than divides, as there is no language barrier when it comes to the conversation that is had through music. 

SECOND LANGUAGE opens up your recording process in real time. What drew you to the idea of letting people witness the earliest stage of a song rather than its final version?

I think with the rise of AI music and music that is created in an extremely corporate way - I wanted to open up what is essentially a very old school, ‘human’ way of creating music - which is just a band getting together, messing around and seeing what happens. I wanted to demystify the process of creating music this way for anyone interested in getting started in songwriting, to encourage them to hopefully do the same.

Also, the moment a song is born in the studio is the best day of a songs life for me. By the time I actually perform a song to the audience, usually a couple years have passed and I’m less excited about it. This way - audiences get to witness that initial spark of an idea and to experience that excitement with us. 

Photo credit: Morrigan Rawson

You will be composing new material with no separation between you and the audience, and the music will shift depending on who is in the room. How are you preparing yourself and your collaborators for a process that is shaped by the public in such a direct way?

I think we all understand the intensity of what we’ve signed up to do and will be preparing for it differently in our own ways.

I’ve personally deleted most of my social media and have taken a break from TV so my mind can be as clear as possible for original ideas to arrive to my subconscious, despite the pressure of having an audience present.

The more silence I sit in during the lead up to the experiment - the more room there is for melody and lyric ideas to arrive

Your projects involve research, discipline and experimentation. How do you structure your creative routine so that ideas actually develop into finished work?

I don’t ’over-create’. I know some artists make a song a day, every week, always. For me that doesn’t work and becomes quantity over quality. My creative routine involves being extremely active and present in the lives of my family and friends, living a very full life and allowing myself to feel everything extremely deeply. That’s what inspires me to create things that feel essential and meaningful that I always *want* to develop into finished work. I don’t know what’s inspiring about sitting in a dark studio all day everyday. What do you have to write about? You have to go out and live as much life as possible in order to have a story to tell through your music.

For emerging artists who want to build meaningful relationships in the industry, what practical advice would you give on finding collaborators and creating the right networks around their work?

Find people you have a natural friendship connection with, kind and funny people whose company you enjoy - that is the most important thing as you’ll have to spend so much time together.

Making music is such a vulnerable act, you need to surround yourself with people that make you feel comfortable enough to make mistakes in front of without feeling ashamed. Stay around people that make you feel good and that’s where you’ll make your best work.

To keep them around - always make sure you’re feeding them well. Food is the key to longevity in creative partnerships. Food and friendship. 

What would you say to artists who want to bring their personal or political realities into their music but are unsure where to start?

Everyone has a special and unique perspective to bring to the world because of their individual lived experience.

Once you realise that your individuality is what sets you apart from everyone else and that that is the most valuable thing you have as an artist, rather than it being a hindrance, you can lean into creating your best work.

I think people like to be part of a scene and stick to the status quo sometimes to protect themselves from exposing the most vulnerable and unfamiliar parts of themselves - but in unfamiliarity is where groundbreaking creativity can happen.

There’s nothing more valuable than a unique perspective as an artist because all we are are storytellers, and nobody wants to hear the same story 10,000 times. People always want to hear a brand new story. In your unique lived experience is where lyrics that have never been written before or sounds that have never been made before can step forwards. Lean into your individuality rather than trying to blend in. Your unique perspective is essential. 


Event Details:

Live Installation: 10th-12th December, Gallery 2:

Wednesday (10th): 10am–6pm

Thursday (11th): 10am–10pm

Friday (12th): 10am–6pm

Final Performance: 13th December, Collections Hall at 6pm

Location: V&A East, Storehouse, Parkes Street, Queen Elizabeth Olympic Park, Hackney Wick, London, E20 3AX

More Info HERE

BODUR on Instagram | More Links


Daphne Oram Centenary: The Overlooked Pioneer Who Shaped Electronic Music and the BBC Radiophonic Workshop

Daphne Oram giving a presentation at East Surrey College. Red Hill in 1980 - Photo Credit Keith Harding

2025 marks the centenary of Daphne Oram, the electronic music pioneer who co-founded the BBC Radiophonic Workshop and invented the Oramics system, one of the earliest graphic sound technologies.

To honour her legacy, nonclassical has partnered with the Oram Trust and the Oram Awards on vari/ations – Ode To Oram, a new compilation built entirely from Oram’s archive: more than 280 tapes recorded between 1956 and 1974, including material that has never been publicly heard before.

The release brings together leading and emerging electronic artists—TAAHLIAH, Marta Salogni, Deena Abdelwahed, Arushi Jain, Nwando Ebizie, Lola de la Mata, xname, afromerm & abi asisa, among others to create new works shaped directly by Oram’s sounds, processes and ideas.

Alongside the album, a live performance at the Barbican on 4 December, where composers worked with Oram’s original reel-to-reel tapes, custom-built instruments and the Mini Oramics machine. The centenary programme has also included a UK grassroots tour produced by the Oram Awards, supporting women and gender-expansive artists and expanding access to electronic and experimental practice.

For this Q&A, shesaid.so speaks with The Oram Trust as well as contributing artists Nwando Ebizie, Lola de la Mata and afromerm, to explore the archive, the creative processes behind the compilation, and what the “next step” for Oram’s legacy looks like in 2025 and beyond.

When you revisit Oram’s archive today, what aspects of her thinking or methodology feel most radical or forward-looking?

Her music continues to sound unique in terms of pure timbre - no one else sounds like her. I think this underscores the fact that Oram wanted to create new sounds as well as new ways to compose with them.

his is a tendency that lies at the heart of late 20th century music making, both avant-garde and popular, and something first made possible with post-war tape recording technology. 

Several recordings in the archive are being heard publicly for the first time through this project. Can you share which specific tapes or sound materials have been newly opened up?

In terms of the archive, Sarah Angliss and Ian Stonehouse sifted through a huge range of material for this project, including source tapes that were used to make final mixes. So, a lot of what you are hearing are individual component sounds used to create finished pieces, both commercial commissions and her own experimental explorations.

These sounds haven't been heard before in this form, whether it be a test recording of a theme played on the Oramics machine or a sound effect for a headache tablet.

The compilation brings together established and emerging electronic artists interpreting Oram’s archive. From the Foundation’s perspective, what feels significant about the range of voices involved in this centenary release? 

These radical, experimental and electronic artists have all approached Oram's archive  from different directions, often bringing their own lineage in electronic and electroacoustic music into conversation with Daphne's archive, offering fresh approaches to her work. Their variety of approaches reflects the curiosity, lateral thinking, inventiveness, and the polymath aspect of Daphne's work.

The Trust wants to continue this lineage and legacy, as it remains relevant – we are looking after her part in the conversation now, and maintaining her legacy into the future.

Daphne Oram and the Oramics Machine - Photo Credit: Fred Wood

The Oramics system was radical in its vision of drawing sound. How would you describe its significance today in the lineage of sound synthesis, digital interfaces and graphic composition tools?

You can read about its significance relating to other technologies here.

Many of the artists on the compilation speak about Oram’s philosophical approach to listening, perception and the body. How central is this dimension to how the Foundation positions her legacy today?

Listening and perception, and to some extent the body, are central to her legacy, yes.  

** Responses from The Oram Trust and the Awards, answered by Jennifer Lucy Allen, Ian Stonehouse and Karen Sutton.


Photo credit: Joby Catto

Nwando Ebizie

Nwando Ebizie is a multidisciplinary artist whose work spans experimental performance, music, neuroscience and African diasporic ritual. Drawing on her own neurodiversity, she explores perception, Afrofuturism and speculative worlds through research-led, immersive practice.

Her projects include the sensory environment Distorted Constellations, her pop-performance persona Lady Vendredi, and the long-term operatic work Hildegard: Visions. Her work has toured internationally, with performances in Tokyo (Bonobo), Rio de Janeiro (Tempo Festival), Berlin (Chalet), Latvia (Baltais Fligelis Concert Hall), Zurich (Blok), and major UK venues such as HOME Manchester, the Barbican and the Southbank Centre.

Working across media and genre, she creates interconnected mythic and scientific narratives that invite audiences to consider alternate realities and expanded states of perception.

When you revisit Oram’s archive today, what aspects of her thinking or methodology feel most radical or forward-looking?

The first most exciting element for me was engaging with her essay - An Individual Note. 

I was inspired not only by Oram's music, but by the way she lived, the way she dreamt and thought and drew together a theory of sound, electronics and what it is to be human. I wanted to draw all of these elements together into a sonic reality. 

I feel very at home with her conception of sound - she talks about not wanting to create an ‘inhuman sound with a clinical quality, lacking the possibility of subtlety and nuance’. For her electronic music should be alive and breathing. Listening to her sound palette - this really struck me - that everything was constantly moving, exploratory. 

Oram’s archive contains both highly refined compositions and fragments of pure experimentation. How did artists navigate the tension between honouring her sonic language and pushing it into entirely new aesthetic spaces?

I wanted to create a finished piece that was its own island in the world of Oram's Archive. So I wanted it to reflect the sounds and feelings whilst being its own piece of music. I was guided by these worlds from An Individual Note:

To visualise a human being in this way we would need a most wonderful mixture of fundamentals, harmonics and overtones, all subtly changing from moment to moment… a whole spectrum of resonate frequencies which are never at rest, never in a steady state, but are vibrant with pulsating tension.’

I structured the piece around this quotation - trying to capture the feelings within her words. Oram posed the question “What is the next step?” in An Individual Note. Looking ahead, what does the Foundation see as the “next step” for the Oram legacy creatively, technologically, or institutionally?

The next step continues on in her vision - drawing together modes of thinking and practice so that practitioners can better understand perception and creativity. Drawing together neuroscience, philosophy, engineering and art into new forms. Reaching into the future whilst reaching backwards into lost forms of knowledge.


Lola de la Mata

Lola de la Mata is a conceptual sound artist, composer and musician (theremin/violin/voice) based in Liverpool. She takes the anarchic being - the ear, as her muse, while tinnitus and aural diversity are at the core of her research practice, her quiet, teetering on the inaudible and imagined sounds emanate from self-made glass and metal instruments.

In 2024 Lola won an Oram Award and a Sound of the Year Award for her experimental debut album ‘Oceans on Azimuth’ released to much acclaim (The Quietus, Electronic Sound Magazine, New Scientist, BBC Radio 6, Crack Magazine), with broadcast on BBC 3, BBC 6, NTS and Resonance FM.

She has received commissions from the Riot Ensemble, Lisson Gallery, Zubin Kanga, Spitalfields Music Festival, and crafted soundtracks for experimental film, documentary and the award winning feature film STOPMOTION (2024) by Robert Morgan.

What kind of creative challenges or discoveries emerged from engaging with Daphne Oram’s material? 

At first I instantly recognised Oram’s signature, and although I knew I wanted to find a way to duet with her and meet her in her own sounds, I also didn’t want to ‘remix’ one of her tracks. I was after her in-between sounds, or samples which surprised me were made by her hand. The biggest discovery? Her echoing spring bass beats!

Oram’s archive contains both highly refined compositions and fragments of pure experimentation. How did you navigate the tension between honouring her sonic language and pushing it into entirely new aesthetic spaces?

I am often told my work is intense, I guess I tend to look in, sink into my body - but my aim is to be joyous, not make anything ‘too’ serious. In Oram’s archive I found a similar humour emerging from her playful approach to the iterative process and so the character of the piece emerged quite organically. Perhaps somewhat uncanny…dark pools, ghosty sounds - punctuated by Oram’s upbeat, bright voice and unexpected beats.

Oram posed the question “What is the next step?” in An Individual Note. Looking ahead, what do you see the “next step” of the Oram legacy, creatively or technologically?

More women and gender non-conforming artists developing technology perhaps?  Let's be honest, we're rebellious innovators at heart! By that I mean new instruments, be it analogue or digital - more tools as well. Plug-in companies and studio houses almost exclusively have men at the helm.

Wouldn’t it be fantastic to see the industry expand? I’m so grateful to Nonclassical for working with mastering engineer Katie Tavini (Weird Jungle). This is the way forward. 


afromerm

afromerm is the solo project of Oram award-winning composer and sound artist, Cecilia Morgan.

Her work draws from contemporary, jazz, and experimental disciplines, blending electronic elements with live instrumentation, field recordings, spoken and sung vocalisations, and her self-built motion-reactive instrument, Juniper, to create electroacoustic soundscapes that immerse us in the elemental mythology of her project. afromerm has been platformed by BBC Radio 1 (described as a ‘sonic innovator’), BBC Radio 3, NTS Radio and The Line of Best Fit.

Her live work has found audiences at the likes of Le Guess Who? Festival, London Jazz Festival, ICA and Cafe OTO. Composition credits under Cecilia Morgan span independent film, contemporary dance, theatre and fine art media, with notable clients including Tate and The Fitzwilliam Museum.

Working directly with Oram’s tapes, instruments and sonic gestures can be an intensely tactile experience. what kinds of creative challenges or discoveries emerged from engaging with her material in such a hands-on way?


Visiting Oram's archives was fascinating; the sheer volume of material was overwhelming. I was struck by her beautiful construction of language in her letters. Her description of 12-tone equal temperament as a "rectangular.

grid, imposed on an uncharted continent as a makeshift means of administration and surveying”, alongside the mountainous curvature of her hand-drawn Oramics slides, informed our approaches to pitch and form.

Oram’s archive contains both highly refined compositions and fragments of pure experimentation. How did you navigate the tension between honouring her sonic language and pushing it into entirely new aesthetic spaces?

We did a great deal of listening, but rather than sampling Oram's archive, abi asisa and I chose to interpret two Oramics slides as graphic scores, so our honouring of Orams sonic language was rooted more in process than material. Emulating the analogue uncertainty of Oram's work in a digital environment was a challenge that I addressed through the liveness/immediacy of my audio processing.

Oram posed the question “What is the next step?” in An Individual Note. Looking ahead, what does the Foundation see as the “next step” for the Oram legacy  creatively, technologically, or institutionally?

Daphne Oram interrogated what it meant to be a composer and foresaw what a huge impact technology would have on composition. The Oram Awards specifically is helping to both document and create a largely overlooked part of sound/music history, and like many of my fellow Awardees, my composition practice has been shaped heavily by the increasing accessibility of audio technology. I'm curious to witness how this might evolve throughout my lifetime.



Centenary Celebrations

The 31st December 2025 is Daphne Oram’s 100th birthday. This is a great opportunity to celebrate her unique contributions in lots of different ways. We hope that you will have an opportunity to hear some of her music live at various events of listen to recordings on some of the new releases out this year. In response to this Centenary year composers from the electronic music community are also producing exciting new compositions and performances that draw on the influence of Daphne Oram.

vari/ations - Ode to Oram by Various Artists / Daphne Oram is out now


Oram/100 Tour

Vari/ations – An Ode to Oram Thu 4 Dec 2025, 19:30, The Barbican Hall

There will be a free pre-concert talk with Arushi Jain, Lola de la Mata and Jennifer Lucy Allan at 6:00pm in the Fountain Room. Due to illness, Cosey Fanni Tutti is unable to speak at tonight’s pre-concert talk. Arushi Jain will be replacing her. Please note that the capacity is limited and seating will be available on a first-come, first-served basis. 

Stick around after the show for ClubStage performances from Lola de la Mata and afromerm + abi asisa.

Stage times:

6.00pm - Pre-concert talk in the Fountain Room
7.30pm - First Half
8.20pm - Interval
8.40pm - Second Half
9.45pm - Aftershow Clubstage performances

Info & Tickets


12 Dec 2025, St Vincent’s Church / Stockbridge / Edinburgh

Workshop & Performance Tickets via Hecate

Workshop: Improvised Music Tech Jam - Hosted by Luci Holland & Tinderbox Labmore info to follow.

Performances: The Silver Field / Vocifer / Justyna Jablonska / Aurora Engine / Bell Lungs / SLY DIG
Panel Discussion: Luci Holland (Tinderbox Lab), Karen Sutton (Oram Awards), Dr John Hailes (Napier University) + more


Founder & CEO of EBONIX Danielle Udogaranya Presents Black Lines of Code

Photo Credit: Ayo Oduniyi (A&O Studios)

For nearly a decade, Danielle Udogaranya — Founder and CEO of EBONIX — has reshaped how Black identity is seen, coded, and experienced across gaming and digital culture. Her work first took root in 2015, when her Afrocentric custom content for The Sims 4 offered Black players something they had rarely encountered in virtual worlds: themselves, fully and accurately represented.

What began as a community-led practice has since grown into a global creative-tech force, marked by partnerships with The Sims, Dark & Lovely, Samsung, Meta, Xbox, Sky, and Farfetch; recognition as an HSBC Top 25 Black Entrepreneur to Watch (2024); and invitations to speak or judge at SXSW, Afrotech, London Games Festival, BAFTA, D&AD, and more.

Danielle’s latest project, Black Lines of Code, expands that mission. The exhibition marks ten years of EBONIX and examines what happens when digital systems fail to reflect the full spectrum of Black identity and what becomes possible when Black creators rewrite the visual language of those systems themselves. Through immersive installations, playable experiences, and mixed-reality works, the exhibition spotlights the artists and technologists who have embedded Blackness directly into the architecture of digital space.

What is the core concept that Black Lines of Code aims to achieve?

Black Lines of Code aims to interrogate and reframe the presence of Blackness within digital worlds and culture, spotlighting the creatives who have challenged systemic absences in virtual representation.

By centering the work of creatives who have both imagined and enacted new possibilities, the exhibition seeks to expand the cultural lexicon embedded in algorithms, code, and immersive environments. It offers a critical space for reflection, celebration, and dialogue, bridging art, technology, and cultural identity to address the historic and ongoing erasure of Black narratives in digital worlds.

Black Lines of Code is a decade-long view of digital identity. For music executives focused on digital rights and artist IP, what is the most important commercial takeaway the exhibition offers regarding the long-term value of culturally specific digital assets?

I have a question for them. What transpires when the very mediums we consume fail to equip us with the means to author our own image, or to recognise ourselves in any substantive or affirming way? Identity becomes fractured.

It is so essential to provide meaningful, nuanced and intentional representation across all mediums, whether it be gaming, music, literature, film, in order to reaffirm the value a person builds around their sense of self as they establish their identity.

Thinking back to the early days, before EBONIX was formalised, how did you initially go about getting your start in this intersection of gaming and cultural technology? What was the first major industry door you had to kick open?

Interestingly enough, kicking down industry doors was never part of the plan. The key route I took was establishing a meaningful connection and relationship with my community. The people who EBONIX was created for.

I started out in 2015 with posting my mods on Tumblr, which gained a lot of traction within the Sims community, who finally felt seen because they had access to assets that were relatable to their lived experiences! It wasn’t until 2019 that I went full-time to pursue filling this gap, and started to live stream on Twitch.

By 2020,  I was the first Black British Woman in the UK to become a Twitch Partner and by 2021 the first Black British Woman in the UK to become a Twitch Ambassador. It happened extremely naturally and quickly, because I’d already established a community. The livestreaming space for BB women was (and still is) a sparse and aggressive place, but that definitely felt like my first introduction to an “industry door” that was kicked down, that did not allow us visibility to thrive.

Your work has fundamentally changed the landscape of Black representation in gaming. For music industry professionals, what is the most crucial, practical lesson they can draw from your experience?

Remain so unapologetically rooted to your “why”. I have referenced the woman in my community who approached me about what my work meant to her 10 year old niece. Noone can ever call to question what is important to me, because I make it so clear at every opportunity what my why is.

My why came before my what and how. It’s rooted in every opportunity I’ve taken. In every collaboration or brand deal I’ve done.

I never took a ‘no’ as a reason to stop. You’ll come to realise that  some no’s are blessings in disguise, because they redirect you towards what you’re actually supposed to be doing.

You operate at a high level, collaborating with global brands and judging major awards. What is your most effective strategy for networking?

Believe it or not, I was once one of the shyest people I knew. I had a friend who I’d call my “hype woman” because she’d big me up and I’d try to shy away from my truth. That I’m really someone making a difference. So, my most effective strategy for networking was walking in and owning my truth.

Once I took off the mask that I was trying to hide behind, that was a humbling version of myself, who was riddled with imposter syndrome, networking became second-nature. I’m my most authentic self when I talk to people.

But you have to also remember that, you’re networking with people that you align and have synergy with. Don’t waste time or energy if that isn’t there.

3 people that inspire you. 

Doechii, Murjoni (@mvrjoni) and… Black children who need reminders that their skin, hair and features are the most beautiful things in the world.

What are you listening to at the moment?

In preparation for the exhibition, I’ve been listening to a lot of jungle! When you really look into the history of some of the older music in games, it’s inspired by UK Jungle! So I’ve been listening to a lot of Natty Congo, Roni Size, Shy FX, Goldie etc. Most of the posts I’ve made around the exhibition will have that junglist sound to it!

And also, to calm my spirit, a bit of gospel. In particular No Greater Love – Rudy Currence, Chrisette Michele


Exhibition Details:

Dates: 11th – 20th December 2025

Location: Copeland Gallery, Peckham, London

Curated by: Danielle Udogaranya (CEO & Founder, EBONIX)

Presented by: EBONIX in collaboration with Electronic Arts, British Council, Ubisoft, XBOX UK and other partners from art, gaming, and creative tech industries

Info & Ticket Link HERE


Fairground Management's Jenn Barker on Building Sustainable Artist Careers

Photo Credit: Harlan Finch

For more than twenty years, Jenn Barker has built a reputation as one of the most versatile and quietly influential operators in the arts and entertainment landscape. Her work spans independent labels, international touring, festival leadership, higher education, and the development of new management models that prioritise transparency and artist ownership.

Barker helped steward releases at Mint Records during a defining era, working on projects including the New Pornographers’ Twin Cinema and Neko Case’s Fox Confessor, before moving into tour management and later founding Your Operator, where she supported artists such as Destroyer, A.C. Newman, The Pack A.D., and others across North America.

In education, Barker reshaped the curriculum at Nimbus School of Recording, ultimately becoming Head of the Music Business Department and co-founding Business Class Records, a student-run label that went on to achieve national radio chart success and inspire similar initiatives at other institutions.

Since launching Fairground Management in 2019, she has worked with internationally recognised artists including Destroyer, Imaad Wasif and Spencer Krug, while mentoring emerging managers and building systems designed to help artists operate with clarity, control and long-term stability.

Fairground’s expansion now includes a distribution partnership with FUGA, a mentorship-driven label (play dead), and a new publicity wing, Playground PR. Across all of it, Barker’s focus remains consistent: designing artist-centred infrastructures that cut through outdated hierarchies and give creators the tools to run sustainable careers on their own terms.

What inspired you to start Fairground, and how did you shape it into a space that bridges management, label services, and mentorship?

What I love most is helping people find their spark or vision and then build the business systems to support it. Whether an artist is just starting out or already established, there will always be times when they need to reinvent themselves and their business models. For some artists, that means hands-on management; for others, it’s mentorship or co-piloting their label.

The goal is to help artists become cultural entrepreneurs who understand their own ecosystem. I wanted to build something transparent - a management model that empowers artists with the knowledge to make their own decisions and expand their revenue streams.

Photo Credit: Harlan Finch

I started off working in artist management and product management at record labels, then eventually moved into financial management and post-secondary education. I created a hybrid of all those experiences: part manager, part label, part mentor, and part business manager. It felt like the most natural way to combine everything I’d learned into something that could support artists in real time.

Fairground grew out of seeing the same issues - labels and artists not keeping their books straight, poor creative rights management and profits evaporating after everyone else took their cut leaving artists struggling. I wanted to adapt to the current reality of the music industry by moving away from the old hierarchies that kept artists in the dark and build a model that supports how they work.

A lot of artists are self-directed but they need better systems to support the business and financial sides of their work. The framework stays consistent and streamlined, but how we move within it shifts with each artist and release cycle. To me, that’s what an adaptive model looks like - flexible and collaborative without the top-down dynamic that kept too many artists shut out of their own business.

How can artists start thinking more sustainably about their careers, especially when resources are limited?

Sustainability starts with understanding how your operation functions and what skills or resources you already have that you can build from. I like to encourage artists to take an inventory of their strengths. Many of the skills they already use creatively - design, video editing, production, writing - can translate into services or income streams that support the bigger picture.

Artists who embrace entrepreneurial thinking gain agency, create their own job markets and build careers that align with their timelines and album cycles

The traditional industry model doesn’t offer much return early on, which is why smaller music communities matter. Sharing skills, collaborating locally, and reinvesting within those circles helps to pave the way. It’s about helping artists understand their value, setting up systems that support their goals and building an ecosystem where their creativity, income, and community can grow together. Those networks are where sustainability starts to take root.

What do you think makes a strong artist–manager relationship work in practice?

There’s no single formula for what makes an artist–manager relationship work. It’s both professional and deeply personal, so it takes time, trust, and discernment to find the right fit. The best partnerships are built on mutual respect and a shared understanding of what each person brings to the table.

Good communication and boundaries are essential. I’ve learned that a manager’s job isn’t to carry all the emotional labor. Empathy and support are important, but it becomes unsustainable if that’s all the artist relies on you for. The relationship works best when the artist also values your professional insight.

Education can be part of building trust. When artists understand how their business operates and what decisions need to be made - they’re better equipped. That mutual awareness is what allows both sides to work together with clarity and purpose.

Photo Credit: Harlan Finch

You’ve spoken about creating smaller, more effective teams. What roles or skills do you think are most essential for artists to prioritize when building theirs?

Start by choosing people who can grow with you. That might mean bringing in emerging creatives who can wear multiple hats and share your vision - enthusiasm matters as much as experience.

Every artist’s needs are different, but a few core skills make the biggest difference early on: someone who can keep timelines realistic; someone who understands budgets and basic financial oversight; someone who can translate the art into marketing and communication; and someone who understands metadata, creative rights, and merch/touring logistics.

These don’t all need to be separate roles - someone can cover two or three areas. What matters most is knowing where you need help and what you can realistically handle yourself.

Smaller, informed teams tend to move faster and keep more revenue in-house. It’s not about building the biggest team, it’s about building the right one. The strongest teams share alignment and a willingness to stay curious and adjust as the project grows. The fewer outside companies involved, the less you lose to hand-offs and oversight gaps - giving you the chance to build your own in-house operating system instead of relying on everyone else’s.

For artists trying to navigate the balance between independence and growth, what’s your advice on when to bring in professional support?

I think the best time to bring in professional support is when you already have a bit of momentum - when you’ve figured out what you want to build and what kind of help will move it forward. A good manager or label should complement your direction, not define it.

A lot of artists jump straight to wanting a manager, but sometimes what they really need first is mentorship or industry guidance. When you know how your business functions and which partnerships truly serve it, delegation stops being a gamble.

Growth doesn’t always mean outsourcing everything. Sometimes it’s about building capacity from within and then using that knowledge as leverage to negotiate better deals or partnerships later on. The goal is empowerment, not dependency. The right kind of professional support should open more doors and insights for you, not absorb your autonomy.

You’ve helped many artists run their own record labels. What are the biggest lessons or pitfalls to avoid for anyone trying to do that?

Keep your books and metadata clean from day one - that’s the foundation everything else rests on. A lot of labels starting out skip this step and end up losing track of royalties and rights. Take the time to research your genre tags too - they directly affect where your music gets placed and discovered, so make sure they’re accurate and consistent across all platforms. Always back up your metadata: keep a clear record of ISRCs, UPCs, splits, and credits in one place. You’ll thank yourself later.

Before signing any distribution deal, really take the time to understand what royalties are covered and how it affects your rights as a master owner. A lot of artists assume distribution is just a simple upload process, but every agreement has its own structure, and those small details can make a big difference later on. Increasingly distro deals also include clauses that allow your music to be used for AI training or derivative works, so it’s critical to read the fine print and understand exactly what you’re agreeing to.

Another common pitfall is skipping the numbers when it comes to manufacturing. Use your data - sales history or fan engagement - to make informed projections before you invest. Guessing too high on physical products can be an expensive lesson.

Running a label as an artist means wearing two hats. The creative side is about vision and storytelling; the label side is about systems, data, and pacing. Both can coexist, but they require different modes of thinking. The artists who do it best are the ones who can shift between those modes - knowing when to zoom in creatively and when to zoom out strategically.

Photo Credit: Harlan Finch

How can emerging managers or artists learn to read and use their own data more strategically without losing sight of the creative process?

I think it starts with redefining what “strategic” actually means. It’s a mirror, not a map. It isn’t about gathering more numbers - it’s about understanding the story they reveal about your audience, your momentum, and where your work is connecting. Data only becomes useful when it’s legible, and that looks different for everyone. Some people love spreadsheets; others need things visual or narrative. The format matters far less than finding one you can genuinely learn from.

The important part is deciding what you want to measure before you begin a project. Don’t let the industry’s default metrics dictate your goals. Define success in a way that reflects your goals and values - maybe it’s your return on investment, whether it reached the audience you intended or whether a new idea created engagement you can repeat.

When you choose metrics that answer your questions, you get data you can refine and build from. It’s not about turning anyone into an analyst; it’s about connecting the dots between the art, the audience and the income. Data should reflect the creative reality that already exists - it shows you what is resonating, not where to go next. Numbers can reveal patterns, but they can’t replace intuition.

The real challenge is using data as a tool for awareness rather than validation. We’ve spent too much time measuring our worth by metrics that we’ve drifted away from the community connection that gives those numbers meaning. As the industry continues to prioritise metrics over artistry, returning to real artist development becomes one of the strongest ways to push back - to focus on longevity instead of virality.

With so much pressure to stay visible online, what are some ways you personally unwind or reset on a difficult day?

I’ve been lucky to tend the same garden for sixteen years and it’s become my anchor. Growing food and plant medicine has taught me to think in seasons, not sprints - to visualize how things come together over longer spans of time. It reminds me that growth isn’t linear; it’s cycles of tending, pruning, and rest.

Every year I divide my plants and share them with neighbours. It’s a small ritual but it builds community, a quiet reminder that generosity often begins close to home and that there’s power in sharing resources to support someone else’s vision. In many ways, it mirrors how I approach my work in music: plant the seeds, nurture them and know when to create space for things to grow.


Connect with Jenn Barker on LinkedIn | Fairground Management Website & Instagram

Acclaimed Poet Sophia Thakur on the Making of ‘Affirmations’ and Her Shift Into Music

Sophia Thakur’s move into music arrives after years of shaping a distinct presence in British poetry. The BBC has referred to her as “The Poet of this Generation,” and Vogue has called her “one of the most adored poets of our time.”

She’s published four books, appeared on Forbes 30 Under 30, and built a live reputation through sold-out shows at The Jazz Café, Bush Hall, and Omeara, as well as performances at Glastonbury, Abbey Road Studios, and Royal Albert Hall.

Thakur introduced her musical direction with ‘My City’, a stripped-back alt-soul track built around voice, space, and personal transition. It was her first solo release and a clear signal that she was ready to carry her storytelling into a new medium. ‘Affirmations’ moves that approach forward. Recorded live with a five-piece band, it pushes deeper into the idea of documenting a moment rather than constructing one, prioritising interplay, presence, and the texture of the room.

What’s the story behind ‘Affirmations’ and how does it reflect where you are creatively right now?

Affirmations is an entirely live recording with 5 musicians in one room, jamming the song for almost an hour, before finding the perfect moment to bring the chorus and words in. Performing live with my musician friends has always been my happy place and Affirmations feels like that, on record.

Creatively I just really want to bring the magic of live performance onto a record. To create a world people can get lost in for a little while. With affirmations, that world is one of bliss, encouragement, hope and tranquility. The world that we deserve to be in as we close out 2025. 

In a time of constant noise, how can artists create work that actually makes people feel something again?

 I think the living is just as important as the making. I've created so many songs, but I'll probably only ever share the ones that reflect a deeply honest and human experience. People need to feel seen and held and I think a song is a perfect opportunity to hold a mirror up to a person and say 'look, I go through these things too'. I. hope my music can connect the world. 

As someone who mentors young writers and performers, what’s one discipline or creative habit you think every artist should cultivate early on?

I can't think of anything better than journaling. Learning how to slow down our thoughts, understand them, explore them...that's how we can arrange powerful stories in our songs. From a clear mind that knows how to explore a feeling.

There are so many distractions these days and when I'm not journaling, I struggle to focus with the level of clarity that I think music deserves.

I would advise that everyone journals but also reads new books. Books give us new language, new imaginations, new feelings and new storylines. It's a cheat code to being a songwriter really. 

You’ve said your goal is to make music you’d listen to at sunset. What does stillness mean to you creatively, and how do you protect it in a busy world?

Coming from a poetry background, it's meant that I'm used to complete, pin-drop, undivided attention during a performance. That acute level of focus from an audience has meant that often times, they're brought to tears or moved in such deep ways. That space of stillness has always been my favourite arena to perform into so I'm trying to do the same with music.

Affirmations has a long musical intro and outro and it's for this very reason. To slow people down, ground them and hopefully create a fertile heart to take in the verse and chorus. 

What keeps you grounded?

I'm human, so I'm not grounded all the time. To be honest, I'm helplessly sensitive and wildly passionate so that can sometimes be derailing.

To come back to my centre, I carve out time for the things that bring me peace and remind me of my greater purpose. I pray to Jesus a lot, for a peaceful mind and happy heart.

I make sure to stretch or exercise and also stay around people who keep my nervous system at peace 

What’s your best tip for finding creativity on a tough day?

I would say for me, going back to things that previously inspired me. Back to old books, old films or songs that used to spark something. Sometimes lightning does strike twice!

What’s your favourite and least favourite thing about making music?

I love that music is basically our own, hand selected soundtrack to life and special moments. I guess the downside is that it also then, carries memories. There are some songs I can't listen to just yet because they carry a memory of a person who has maybe passed away. 


Sophia Thakur - ‘Affirmations, I’ll Be Okay’ out now

Follow Sophia Thakur on Instagram

Doe Paoro on New Album ‘Living Through Collapse’ Owning Her Masters and Building a Sustainable Artist Career

Sonia Kreitzer, the visionary multidisciplinary artist known to the world as Doe Paoro, is fundamentally guided by a profound belief: that music is a "wisdom technology." This philosophy, rooted in her study of Lhamo, Tibetan Opera singing, defines a career that spans five full-length records, collaborations with artists like Justin Vernon, and a mastery of ritual facilitation and sound healing.

In an era where many artists struggle for control, Doe Paoro is a model for sustainable artistry, having achieved critical recognition from NPR to Pitchfork and prioritizing her creative autonomy. The true masterclass for fellow musicians lies in how she's structured her business: by fiercely maintaining creative control and owning her masters after navigating the major-label system.

Her highly anticipated new album, Living Through Collapse, arrives after a seven-year gap as a profound work of reckoning. Bolstering this release is the single, ‘Teach Us of Endings’, a track that channels a sublime energy, backed by a cinematic video directed by AnAkA (FKA Twigs, Janelle Monae) and filmed in Costa Rica.

Your new album Living Through Collapse is your first full-length release in seven years. What story were you hoping to tell with it?

This is a record about tending to the sacred calling of grief and sitting with the question of what it means to become a conscious ancestor. The embryo of this album is miscarriage. When I miscarried two years ago, the most shocking part was having an experience of feeling life and death simultaneously pulse, within the framework of my body.

It was such a profound deepening in expanding my own capacity to hold multiple truths at the same time, which has been serious medicine, given the polarity of the times we are living through. These songs are my learning from this time. They’re an invitation to honor the complexity of our era: holding grief for all the suffering in one hand and a radical commitment to creating a more life-affirming world in the other.

At its heart, the album tells the story of my body over these past years, navigating illness, loss, and identity dissolution, a journey that mirrors what I see unfolding collectively, as we reckon with unprecedented climate consequence as the result of an extractive mindset that has objectified both the Earth and each other. Things are composting structurally and existentially on a massive scale right now. My hope is that this music helps us turn toward that awareness, to be with the unraveling, and to listen for how each of us might be of service to the calling and the crisis of this moment.

You’ve previously released music through major and independent channels. What have you learned about navigating release strategies and maintaining creative control?

Maintaining creative control and owning my masters is how I have been able to have a sustainable career. My time at a label showed me how doable it was to be independent - it broke down the fantasy that being on a label was going to do anything for me that I couldn’t do for myself, which was extremely useful. On a practical side, I have learned the importance of having a plan and releasing singles and finding ecosystems for each song to seed and grow in.

What advice would you give to independent artists trying to build sustainable careers while staying true to their creative vision?

Trust that each artist’s path is uniquely their own, full of strange miracles and timing that is completely unpredictable, so there is no use in comparing your path to anyone else’s because it could never be the same.

Continue to make good art that you respect and own your masters. Making money from ways other than music is nothing to be ashamed of - in fact, this can take a lot of heat off the idea that your music has to be a success financially, which can corrupt the purity of what you’re making.

I worked so many jobs before I got to the point where my music could sustain itself and creating a big body of work in that time while I was working other jobs is what allows me to be full time with my art now.

As someone who’s worked across both artistic and wellness spaces, what have you learned about the business side of building a community around your work?

The people who are going to resonate with your music are likely in the same spaces that you already enjoying spending time in; that’s how resonance works. For me, it was such a massive gift to realise how appreciated my music was in various healing and ceremonial spaces because this is where I loved being and had devoted so much time apprenticing in, outside of my career as an artist. When I share my music in these contexts, they become embedded in a community and the music becomes part of a context, a family, and a memory.

Find the groups you are naturally gathering with and share your music with them. I had a big unlock during the pandemic when I shared a video on TikTok that went viral, and at the end of it I had mentioned I was holding a free virtual healing circle online. About 2,500 signed up to join that Zoom though an Eventbrite link I had put in my bio; I had to upgrade my Zoom subscription!

Suddenly, I had a whole new email list. Because Eventbrite shares all the emails of folks who sign up for any event with the organiser, I find it a great platform for building out community. Consider offering some free events to build your mailing list that way and share your music locally.

How do you approach networking in a way that feels genuine and long-lasting?

I’ve never really resonated with the idea of networking, it feels transactional and disconnected from the heart of why I make music; I have really done my best to opt out of that way of relating. I’m lucky to have an incredible community of friends and collaborators, many of whom I’ve worked with for years. For me, relationships grow out of shared values, curiosity, and devotion to the work itself.

When I need to connect with someone new, like recently when I was looking for a graphic designer and a new lawyer for my record, I tend to trust the mycelial nature of my community. I’ll reach out to my close circle, and somehow the right person always seems to be within a couple of phone calls.

What do you think artists often overlook when it comes to the business side of their careers?

The music industry is very confusing, by design. The truth is, the friends I have seen rise to stardom were always very savvy business-wise, from their early days - it was not coincidence or sheer talent that those folks made quantum jumps in their career; they made a series of informed, well-measured and strategic business decisions that scaffolded a path to success.

It can be very empowering to learn the business side of music and also extremely boring so if you don’t have the motivation to do that, make sure you partner with a great lawyer or manager whose guidance you can trust. It’s so important to have mentors too. Also, this is such a simple thing but share your chords! Make it easy for folks to play and cover your music.

You recently wrote about navigating endometriosis while releasing your record. How did that experience shape your relationship with your work and your pace as an artist?

Thank you so much for this question. 5 days after I released Living Through Collapse, I went in for surgery to remove endometriosis on 5 of my organs. It has honestly been very sad….this was a time that I thought I would be celebrating and touring my record, but instead it has been a period of grief, reflection and healing. And at the same time, I wrote a record called Living Through Collapse, and I accept that there is some poetic architecture to this period of collapse being how the release went; I really do trust the workings of the great mystery.

My illness has forced me to finally learn how to put my health first after years of bypassing my body to meet the demands of my work, touring and teaching all over the world and ignoring my own exhaustion, etc. Surgery is so violating; the body doesn’t necessarily understand that it has consented to the process, and I think a lot came up that I wasn’t expecting. It has really slowed me down, but I think that has been corrective. The world is speeding up, and I am finding a quiet recalibration in this sacred pause.

Your upcoming retreat Activating the Voice blends music, embodiment, and community. What inspired this idea, and what do you hope people take away from it?

The gathering is based on my insights from my years as a singer and as a mentor and coach of the voice to others and the recognition that much of what creates disempowerment in the voice is the unacknowledged personal, cultural, political and ancestral landscape, as well as the stories that have been cast as spells over a lifetime (stories like “you’re not a good singer” or “children should be seen, not heard.”) I love this work and helping others tap into the joy and power of their voice; it lights me up.

My wish is that the folks who are joining will leave feeling more liberated and brave in their self-expression, and more in touch with their own inner-song, because we all have so much music inside of us and sharing that music is a gift to both your ancestors and to the world.

What are three values that guide your life and creative work?

Seek truth, be of service, be compassionate.

Connect with Doe Paoro Instagram | Substack | Website

Kah-Lo: The Voice Behind Global Dance Hits Returns With “Somersaults”

Kah-Lo is a Nigeria-born, London-based artist and songwriter whose distinctive vocal style first caught global attention through her collaborations with Riton on tracks like Rinse & Repeat, Fake ID, and Ginger.

Since then, she’s continued to build her own path across pop, house, and electronic music, releasing her debut EP The Arrival and her 2023 album Pain/Pleasure, and collaborating widely across the UK, US, and beyond.

Her new single Somersaults continues that progression, opening up a new direction in her sound. With disco-leaning production, an elastic bassline, and lyrics that open up about giving too much of yourself, the track captures both the directness and emotional clarity that run through her work.

What’s the story behind ‘Somersaults’?

I gave a lot of myself to a couple of relationships and got little in return. I essentially found myself ‘bending over backwards’ and overextending myself to remain in the relationship when the other person wouldn’t even inconvenience themselves in any capacity – so I wrote a song about it. 

Your visuals and style are integral to how people experience your music. From a creative perspective, how do you think artists can use fashion and visual identity to build a stronger artistic brand?

I’m very into visual identity, especially hair theory, as a tool to build an artistic brand. I think everything about an artist should reflect the era they’re in. New era? New hair. I don’t make the rules.

What’s one mistake you see new artists make when trying to “break through” that you’d advise them to avoid?

I think anticipating ‘no’s before they happen and not collaborating. Fear of failure doesn’t really ever go away, so I’d advise against succumbing to it in the early stages. Also, collaborating can be a really strong tool to win over newer audiences.

What’s your best networking tip for artists trying to make authentic connections in the industry today?

Go to the party and have fun. People are more likely to remember the person they had a fun time with than the person that was trying to shove an idea down the entire night.

How do you stay inspired and avoid creative burnout when music becomes your full-time job?

Going to parties and having fun lol. I also recently started doing digital detoxes for about 2 weeks a year where I lock my smartphone away and just immerse myself in reality. Experiences feel heightened and I’m more in tune with myself and what’s actually going on within and around me.

Tips for finding your creativity on a tough day?

Stepping away from the computer or talking to people.

What’s your favourite thing about making music?

My favourite thing is getting to create something out of nothing and have it do things beyond my imagination


Follow Kah-Lo on Instagram | TikTok

"Somersaults" available at: https://kah-lo.com/somersaults

Grammy-Nominated Engineer and Artist The BLK LT$ on Building Confidence in the Studio

The BLK LT$ is a Grammy-nominated engineer and artist described by Flaunt as “one of hip-hop’s secret weapons.” Her technical and creative fingerprints can be found across collaborations with Drake, Future, French Montana, Kodak Black, Saweetie, DMX, and more.

A rare female presence in hip-hop recording rooms, The BLK LT$ built her career through relentless self-education, locking herself away for weeks to master new gear and production techniques. That dedication eventually caught the attention of one of hip-hop’s most influential architects, RZA, who signed her to his 36 Chambers imprint.

Now stepping out from behind the console, she is preparing to release her forthcoming album Honey: The BLK LT$ Meets The Killa Beez (out now). The project marks a full-circle moment for her: as a seven-year-old, she copied Return to the 36 Chambers by ODB onto cassette and listened obsessively.

Now based in Atlanta, she continues to expand her creative universe producing for other artists, scoring documentaries, directing under her BLK LT$ Media Group imprint and releasing her own work through 36 Chambers.

How did you get your start in music?

My parents are true music lovers and used to play music all the time. They were both dancers on a disco TV show in Canada in the late ’70s, so music always filled our house. My father was also in a reggae band, and we used to hear them practice with so many amazing talents. That energy always made me feel something unlike anything else, and I knew music was the path I would take. I started playing piano at three years old, and it all grew from there.

Honey: The BLK LT$ Meets The Killa Beez is reimagining Wu-Tang classics you grew up on. What was the creative or emotional spark behind this project?

The emotional spark came during the COVID lockdown. The world felt so dark and uninspired, and I just wanted to create something fun to keep my mind off things. Once I started, it took on a life of its own. I’ve always been inspired by Wu-Tang and wanted to express how their music influenced me both lyrically and musically, something I hadn’t done with their sound before.

The Wu-Tang influence runs deep in your work. Beyond nostalgia, what lessons from that golden era of hip-hop still matter for new generations of artists?

I feel that raw, vulnerable expression is something hip-hop truly embodies, and I always want to apply that to what I create. There was a time in hip-hop when much of the focus was on materialistic or shallow themes, and not everyone can relate to that. I hope hip-hop continues to open up to real stories and genuine perspectives on life, ones that fans can truly connect with.

Working with artists like Drake, Future, and RZA puts you in some of the most competitive creative spaces in hip-hop. What are some of the top lessons you’ve learned?

Oh man, first and foremost, be yourself. Stick to the vision you have until you get your point across. These guys created molds that didn’t exist and that’s the wave I’m on. I try my best to bring my authentic self to the forefront every time I turn on my equipment.

Being one of the few women in hip-hop recording rooms, how have you navigated those dynamics and built confidence in your own sound and decisions?

Sometimes it’s hard, at the beginning, it was even harder, but I think being down to earth and showing my expertise has always helped people feel at ease when working with me, whether they’re men or women. Times have definitely changed over the years, and it’s funny because now, it’s often the men asking the women in the room if what they’re saying connects with them, since they’re creating for us, you know? Lol. I give them the edge they might be missing when it’s needed on a song.

You’re self-taught and spend weeks mastering gear and engineering techniques on your own. What would you say to young producers who feel overwhelmed by the technical side of music creation?

I say take it day by day and try to learn something new every day. Technology and techniques are expanding every year, especially with the rise of AI. It’s important to know the basics and master your own sound and craft, but there are now so many more platforms and people to learn from.

What's one piece of advice you wish someone had given you when you began?

Trust your gut!!! Especially in the beginning. When I started professionally around the age of 11, I had a lot of people in my ear, which is understandable, but there were times I knew what I wanted and got talked out of it, only to see a bigger artist do the same thing months later and have those same people call it amazing. I eventually learned the lesson, but it took a lot of growing pains to get there.

How important is it for artists today to understand production and engineering, even if they don’t plan to do it themselves?

I think it’s important for artists to have an understanding of music creation so they can clearly communicate their creative ideas to engineers or producers. When you can’t explain what you want, it takes so much longer to get there. Knowing the names of different effects or BPMs, or having references and influences ready, makes it easier for both parties to reach the final result smoothly.

3 things you can’t live without in your bag. 

My Fenty lip gloss, hand lotion, and mini Gucci perfumes are always in my bag.


Follow The BLK LT$ on Instagram | YouTube

A Vibe Called B: Balancing DJ/Producer Life With a Full-Time Creative Career

A Vibe Called B is a London-based DJ and producer known for bold transitions, unpredictable blends and genre-fluid sets that move through Future Beats, Alt R&B, Global Club, Soulful Edits and percussive sounds.

Born in Birmingham and proudly Jamaican, B’s sound carries roots, rhythm and weight. Classically trained on flute and raised playing keys by ear in church, she hears harmony instinctively. That foundation shapes her approach to mixing, where precision meets raw feeling.

A Vibe Called B has played for brands such as Spotify, Red Bull, Les Amis, New Balance, Offspring and Jordans, and performed at Cross The Tracks and Boomtown Festival. She is also a resident for Soho House, G-SHOCK Radio and Pirate Studios.

Outside of music, she works as a Senior Director in global advertising, balancing two fast-paced creative worlds.

How did you get your start in music?

Music has always been at the centre of my life. Growing up, my mum, dad, and granny were massive music heads, so the house was constantly alive with sound. I was the kid who made all the playlists for family parties, always thinking about how songs flowed and set the mood.

At 11 years old, I even pretended I had my own radio station called Vibe FM, recording myself on a cassette tape. Funny enough, I completely forgot about that until years later when I created A Vibe Called B and Enter the Vibe Radio - it felt like a full-circle moment I didn’t even see coming.

From there, I threw myself deeper into music - I became classically trained on the flute and played in the Symphony Orchestra, while also playing piano by ear in church. I later studied Music Technology at college, which gave me another layer of understanding around production and sound.

DJing came into my life about four years ago, and I’ve been taking it seriously over the past two years. In many ways, it feels like the natural progression of everything that came before: from the family playlists and imaginary radio shows, to orchestras, church music, and music tech. Now, DJing is how I channel all of that - telling stories through sound, creating journeys that are always unexpected but always connect.

You work as a Senior Director in a global advertising company while also pursuing your DJ career. How do you balance these two demanding worlds?

It’s definitely a balancing act, but I see both sides as feeding into each other. My role as a Senior Director in global advertising is fast-paced, strategic, and constantly evolving - I’m always thinking about innovation, storytelling, and how to connect with people at scale. DJing, for me, is the most immediate and raw version of that: connecting with people in real time through music.

The way I manage it comes down to systems and rituals. I’ve built the right systems into my life - whether it’s task management tools, planning workflows, or content pipelines - that keep me organised and consistent. Alongside that, I lean on what I call “regulation, reset, and rituals” - gym sessions to keep my energy up, journaling to reset, or carving out strict time blocks to separate work and creative focus.

I’ve learned it’s less about chasing a perfect balance and more about flow: some weeks, work takes the lead; other weeks, music does. The systems keep me on track, and the rituals keep me grounded. At the core, both careers share the same DNA - creativity, energy, and the drive to leave people feeling something real.

Do you find that your experience in advertising influences the way you approach music and your brand as an artist and vice versa?

Absolutely - the link between the two is wild. In advertising, I’ve learned the importance of reading the room, telling stories that resonate, and being authentic. DJing is no different - it’s just that the “room” is a dancefloor instead of a boardroom, and the story is told through sound instead of slides.

My advertising side makes me think intentionally about how I present myself and my brand - the visuals, the positioning, the details behind the scenes. But music keeps me grounded in feeling. When I’m DJing, there’s no hiding behind strategy. It’s about instinct, honesty, and being present in the moment.

So the two balance each other out: one sharpens my vision, the other keeps me real. At the end of the day, whether I’m in a meeting or behind the decks, it always comes down to the same thing - knowing your audience, staying authentic, and leaving people with something they’ll remember.

Networking can feel daunting for some people. What’s worked best for you when it comes to building genuine relationships?

I’m not a fan of the word “networking” - it feels too rigged, forced, and strategic. For me, it’s always just been about building relationships in the most natural way possible: by showing up as myself.

I don’t go into conversations thinking about what I can get - I just have a chat. I bring my full self, I listen to really understand rather than just waiting for my turn to respond, and I let the energy flow from there. That’s where genuine connections are made.

When you strip away the pressure of “networking” and just focus on being human, it stops feeling like work and starts feeling like what it really is - people getting to know each other.

What habits or practices keep you grounded on a challenging day?

The gym is a big one for me - strength training or cardio instantly shifts my energy. Journaling helps me process what’s in my head, and I’ll often light candles, put my phone on flight mode, and take it back to basics with breathwork. Paying attention to my breath helps calm my nervous system and bring down those cortisol spikes.

I also lean on my faith. There’s a scripture I always return to: that God will never put more on me than I can bear. Remembering that means, in a way, I’ve already overcome whatever challenge I’m facing - it just hasn’t fully revealed itself yet. That perspective helps me push through, knowing I’m equipped to handle it.

The music industry can be unpredictable. How do you keep momentum when opportunities are inconsistent?

For me, momentum isn’t just about shows - it’s about consistency and growth. I keep a backlog of content and use a content calendar so I can stay visible with a steady posting rhythm. Not too much, but enough to stay top of mind and remind people of what I’m building.

But honestly, I love the quiet periods. That’s when I go into the lab - practicing, making edits, coming up with new ideas, filming content, or catching inspiration at other DJs’ sets. It’s also when I make space for the things that keep me whole: connecting with family and friends, spa days, massages, and self-care.

I expend so much energy in both advertising and music that the quiet is a blessing. We all need to embrace it instead of beating ourselves up with negative self-talk or falling into comparison. We need to get more comfortable with stillness. Being “booked and busy” 24/7 isn’t the only definition of momentum. Sometimes the most powerful progress - creative, personal, and spiritual - happens in the quiet.

You balance high-pressure creative work with professional leadership. What’s your advice for avoiding burnout while building a career in music?

For me it comes down to one word: balance. Burnout is real - I’ve felt it in both advertising and music, and neither side is fun. You can’t show up as your best self if you’re drained, distracted, or just going through the motions.

My biggest advice is to learn the power of “no.” Every gig that comes your way isn’t meant for you. Ask yourself: is this going to be a game-changer for my career, or just a nice-to-have? Does it truly serve me and my brand right now, or am I just saying yes because I don’t want to look “unbooked” or like I’m missing out?

It’s not easy, but sometimes the best career move is protecting your energy. Saying no creates space to say yes to the things that really matter. To avoid burnout, you have to stay present, intentional, and honest about what’s actually worth your time.



You’ve played for brands like Spotify, Red Bull, and at major festivals like Boomtown and Cross The Tracks. What advice would you give to DJs who want to move from grassroots gigs to those kinds of stages?

The first thing I’d say is focus on your craft and your identity. Before the big stages, I spent countless hours practicing (and still do!), refining my sound, and making sure I knew exactly what I bring to the table. You can’t skip that part. When the opportunities come, you need to be ready.

The second thing is the technical side, which often gets overlooked. Smaller gigs are where you really learn - because things will go wrong. Decks might not work properly, the sound might cut out, or the setup might throw you off. Playing those grassroots shows teaches you how to adapt, think on your feet, and keep the crowd with you no matter what. That resilience is what prepares you for the bigger stages.

And then, don’t underestimate the small parties. That’s where you build your audience, your name, and the word-of-mouth buzz that follows you into bigger rooms. I always play smaller stages like they’re my biggest stage ever, because at the end of the day a stage is a stage. That same talent booker who’s at a festival might also be in that tiny basement crowd - you never know who’s watching. Don’t be so quick to chase the branded global stages - they will come, believe me.

And finally, patience and perspective. Don’t compare your timeline to anyone else’s. Those bigger stages will arrive when they’re supposed to, and when they do, it’s about showing up authentically. My mantra is simple: stay ready, so you don’t have to get ready. The same energy you’d bring to a festival set is the same energy you should bring to a small party. 

Because the size of the stage doesn’t define you - the impact you leave on the people in front of you does.

If you could give one piece of advice to your younger self about entering the music industry, what would it be?

Remember that little girl recording Vibe FM on cassette? She had it right. Hold onto that joy and playfulness - because that’s the energy that will keep you going when the industry feels heavy.

The music industry is a business, yes - and you need your strategy, your systems, and your business hat on. But at its core, music is about expression, love, energy, and emotion. It’s fun. It’s freedom. It’s connection. That excitement you felt pretending to run a radio station? That’s the same spark you need to protect and carry with you as you move forward in this industry.

When it feels overwhelming, go back to that feeling. Protect it, nurture it, and let it guide you.


A Vibe Called B Instagram | Website

Marieme on Collaborating with Bedouin and Why Authenticity Is Every Artist’s Superpower

Photo Credit Ogata | Styled by Dash Armstrong

Senegalese-American artist Marieme has built a career that fuses soul, spirituality, and electronic music into something unmistakably her own. With over 14 million streams, 200K monthly listeners, and collaborations spanning Groove Armada, Above & Beyond, Klangkarussell, and Vintage Culture, she’s carved a lane at the intersection of global dance culture and conscious songwriting. Her music has scored moments for Grey’s Anatomy, Apple TV, and even a Michelle Obama x Oprah Netflix special.

On stage, Marieme’s voice has filled Red Rocks, Pacha Ibiza, and Burning Man’s Robot Heart, blending the transcendence of a club set with the intimacy of a soul performance. Named a “Powerhouse” by Glamour and a “Next-Gen Icon” by V Magazine, she continues to expand what an artist rooted in both ancestral rhythm and modern consciousness can sound like.

Her latest single, “Reason”, created with Bedouin, distills that vision into a hypnotic meditation; a track that channels love as something infinite and elemental.

What’s the story behind ‘Reason’ created with Bedouin?

I met Tamer and Rami when I was invited by Guy LaLiberte (founder of Cirque Du Soleil) to perform a few songs with my shadow at Bedouin Saga night in Pacha. Then the same year we got in the studio in Miami and we created the track.

I love Bedouins sound and for me it always give me Ancient hypnotic vibes, so when I started singing the words I wanted to tap into the highest form of existence Love, which is not bound by  time and space and just is. I feel like the track just is, like it already existed and was channeled from all sides.

You’ve collaborated with global names like Groove Armada, Above & Beyond, and Klangkarussell. What have those partnerships taught you about connection and co-creation across different music worlds?

I was always nervous working with people of that caliber. I always walk into it grounded and try to honor the songs. I realize that I will always be a student and so I try to learn as much as I can from them and in the end by being authentic they’ve learned from me too which is cool. Music hits you when it’s good no matter what genre or language, and we’re all humans with same needs and so we all connect on that level.

For emerging artists, building genuine relationships can be just as important as making music. What’s your best advice for networking and connecting meaningfully in the industry?

Be real and honest, and don’t be too pushy and a no is just a moment thing, it could turn to a yes. And also create your own path, if you’re on your path people going the same way will find you, don’t wait for anyone. 

What’s something cool you’ve done outside the usual stage and studio world that you’re especially proud of?

Facilitating song writing camp in Lesotho, Africa, for amazing kids and showing them how easy it is to create and express themselves. I did it as part of a non profit called Kick4life that I’m on the board of. It was so magical for me and I’m doing many more of that around the world. The kids in the beautiful school came up with a song about love and I learned to record so I could record their voices and then had a friend produce it. When the kids heard it we were all teary eyed. One thing was the magic of releasing creative energy and also realizing the possibilities are endless. And staring where you are.

You’ve performed everywhere from Burning Man to Red Rocks to Pacha Ibiza. What’s one unforgettable moment from your live shows that still gives you goosebumps?

Burningman was epic, I have a shadow clone suit I made to represent going inside ourselves and the inner space journey. And bringing it out for sunrise on the legendary Robot Heart bus was so profound for me and for people to see my shadow dancing and being fre showcased my healing in real time, which is what I want to do with music, help people heal.

What’s one of the best tips you’ve learned along the way that you think every artist should know?

Be truly yourself because only you can do what you do, don’t compare yourself to anyone else 

What are you listening to right now that’s inspiring you?

My meditation music I’ve been making, LP Giobbi, Alice Coltrane

What are three things we’d always find in your bag?


Breath mint, honey throat spray, multiple USB’s, small perfume, lip gloss 


Follow Marieme: TikTok | Instagram | YouTube | Website

Follow Marieme on Instagram |

Perera Elsewhere on Bringing the First Wave of Grime Artists to Berlin and New Album 'Just Wanna Live Some'

Photo credit: Gene Glover

Berlin-based producer, songwriter , trumpeter and sound voyager Perera Elsewhere returns with her fourth album, Just Wanna Live Some, out 24 October via LA label Friends of Friends. The record captures her distinct mix of experimental pop, dub, grime, and electronica, a sound she’s refined over a decade of boundary-pushing releases that first led critics to coin the term “doom folk.”

The album’s focus track, “Dream Like That,” pairs Perera’s poetic reflections on addiction and capitalism with cigarette lighter clicks, deep dub bass, and trumpet-led textures. Across twelve tracks, Just Wanna Live Some balances introspection with urgency, moving between moods of melancholy, defiance, and ecstatic release.

Known for her singular approach to voice manipulation and hybrid sound design, Perera — born Sasha Perera — has long blurred the lines between the cerebral and the physical. Her work has earned praise from Vogue, Pitchfork, and Clash, who have each celebrated her ability to fuse raw emotion with sonic experimentation. Over the years, she’s collaborated with artists such as Nina Hagen, Aho Ssan, Maral, and KMRU, while continuing to teach workshops and champion independent artistry from Berlin to Yale.

In this Q&A, we speak with Perera Elsewhere about the ideas behind Just Wanna Live Some, her collaboration with Ivorian rapper Andy S, early memories of bringing grime and dubstep to Berlin, and the creative exercises she uses to inspire the next generation of producers.

What’s the story behind your new album Just Wanna Live Some?

I guess reacting to the world we live in which is kinda depressing as usual and just wanting to live instinctually and take each day as it comes as reflecting on stuff sometimes is just too much. That is my take on the album title, which is kinda nihilist and hedonist in is stance. But as it is in life, you do end up reflecting and cant just ignore stuff, so as you can hear on the album there are some pretty huge mood swings; songs and tracks to dance to, to cry to and some very mega doom-folk soundtracks for the post-apocalypse. 

You and Andy S first connected after you played her track in a Boiler Room set. What drew you to her music, and what made this collaboration feel special?

I guess the fact I have been to Cote D’Ivore 3 times in my life; first for the Goethe Institut to teach Ableton and play and then later again to play directly with promoters there - specifically Isa aka DJ Chabela, who booked me there after being the only female in my audio production workshop. 

So I had some ‘70s Ivorian tunes in my Spotify and on vinyl. Thus the ‘algoriddim’ suggested an Andy S tune called ‘Prodada’. I bought it and played in in my Boiler Room set.  Ivory Coast might have had no meaning for another DJ, but I actually like returning to places on multiple occasions.  So working with Andy S was continuing/ deepening  a relationship I have with the artists, people, country and music of Ivory Coast.  Revisiting things makes sense to me. 

You were one of the first promoters to bring grime and dubstep to Berlin. Looking back, how do you remember that moment in the city’s music history?

I mean Berlin had an early appreciation of Jungle and DnB etc. There’s this old lie/myth that Berlin club life was only built on techno. It was actually build on DIY, and there was a hunger for all kinds of music, and also Bass Hardcore Continuum UK vibes. Clubs or events like Toaster, Hard Edged and more were before my time but there had also always been squats here and jungle was being played there too. 

Photo credit: Jamila Kae

Bringing UK artists over in 2004 was special because international gigging and ‘easyjet lifestyle’ had not been established yet, so some artists had to get a passport for the first time.

Berlin didn’t have the hype it does now, so artists came with less preconceptions in some ways. Berliners were also less exposed thus everything felt a bit more special. The city was no where near as international as it is now; it was literally a more German place and a more East German place in its vibe. There were less clubs , less clubbers, less hype, less internet! It was just the start.

We had a blog called Grimetime. I just remember BBK Skepta and JME literally doing backflips down Karl Marx Allee into the Burger King (LOL).  Berlin wasn’t ready for that energy! It was as a lot of fun doing that stuff with Christian Fussenegger at WMF club. I’m on the lord of the decks dVD coz Jammer, Kano, Lethal Bizzle and D Double came our studio at the time. 

I’m not in the ends, I’m in Germany, pure these girls they heard of me. I remember JME logging in to his Myspace on a desktop computer in our studio in Friedrichshain. We had no idea what he was doing at first. Feels like a whole other era. 


You’ve always pushed technology in unusual ways, from manipulating your voice to turning sound design into part of the storytelling. What keeps you excited about experimenting with new tools?

I guess also the unknown / unpredictable results that can occur and probably coz I also like to work alone it does suit me. Also, just not reading manuals or really watching tutorials and just messing about with stuff does suit my personality. However I really do love working with organic/ analogue stuff too and then messing with it.

Hybrid forms - eg. literally recording my trumpet and adding arpeggiators and having it end up sounding like a gangster rap violin or ‘grimey’ synth simply excites me in the process. I like getting the feeling that I’m doing something for the first time. dopamine addict I guess! JUST WANNA LIVE SOMEEEEEEEE. 

As someone who’s taught workshops from Yale to Berlin, what’s one exercise or mindset you share that always clicks with young producers?

I usually get them to record random things eg. everyday objects, voices, field recordings and make their own drum kits/ virtual instruments and adding other more ‘sophisticated’ sounds too, in order to make them feel like they are making their own sound palette and deciding on their own non-generic sound identity for a sec.  

That is how I started! Literally I got a kick out of from using my mum’s voice and the sound of me banging on a jar of muesli with a wooden spoon and a long 808 kick. Just nice to have some special sound-sources in there real, life stories. Stuff you know that happened where you actually partook in the process of making sound-wise can bring some vibes, spirituality and chaos to the equation. 

Photo credit: Noreyni Seck


You’ve had your music placed in films and theatre. What’s the biggest difference between writing for yourself and writing for a director’s vision?

For the synch licensing stuff eg. Paolo Sorrentino’s movie, they chose a track that was out on my album. Thus they saw my already existing musical vision fitting to the scene of their movie. 

When I have worked with Dukhee Lee Jordan (artist working on multi-sensory installations) then I have made music according to her descriptions and interpret her ideas / themes/ moods when making the score. I enjoy that a lot and it seems to work for us.  After that, usually the visuals or film sequences are composed to my soundtrack. It has to start somewhere.  

Probably the most challenging for me was working on a 72 min audio-visual dance piece called Reparation Nation where you had to keep making music for scenes that were being written parallel and for dancers where the choreography was in the making.

A lot of ideas, opinions and the worst of all of course… changes!  Endless patience is required for endless changes haha. Compromise is involved too. But it was very rewarding to work with dancers. Literally fun to be part of a crew and on a  production. Those are the vibes you don’t get when you are producing or composing alone in the safety of your studio.   

What’s one piece of advice you would give your younger self when you were just starting out?

Probably to have some kind of community of niche friends around the world.  Kinda bores me to be a straight up tourist so its nice to have music as the medium to go an explore stuff and connect with people, 

What are you listening to at the moment?

Sticky Dub 

Fly Anakin

Bina

_By.Alexander

JD Reid

Persian Empire

Khadija Al Hanafi

  • Interview by ninakeh


Album artwork by Hugo Holger Schneider x Gene Glover

PERERA ELSEWHERE’s ‘Just Wanna Live Some’ album is released on 24th October via Friends of Friends

Website | Instagram

12B Streams, Co-Writing for Britney and One Direction: GRAMMY-Nominated Hitmaker RuthAnne Unveils "The Moment" and her First Book

Dublin-born songwriter, artist, mother, and now author, RuthAnne has spent two decades shaping the sound of modern pop. At 17, she penned JoJo’s Too Little, Too Late, a Top 5 US and UK hit that launched her into the global songwriting spotlight. Since then, she has written era-defining tracks for Britney Spears (Work Bitch), One Direction (No Control, Where Do Broken Hearts Go), Martin Garrix and Bebe Rexha (In The Name of Love, 1.5B streams), and many more.

As an artist, RuthAnne’s debut single The Vow (2018) has become a modern classic, hitting No.1 in Ireland, entering the UK Top 40, and soundtracking weddings and celebrations worldwide. In 2025, she returns with her second album The Moment—a deeply personal record exploring love, loss, motherhood, resilience, and womanhood. Its lead single, The Way I’m Wired, tackles her lived experience with endometriosis, a cause she also champions as an ambassador for Endometriosis Ireland and through her schools project, Endo&ME.

This year also sees RuthAnne publish her first book, It’s Not Just a Song, a candid guide for young artists navigating the music industry. Balancing life as a mother of two with her work as a hitmaker and advocate, RuthAnne continues to create music and stories rooted in truth, connection, and the human condition.

You’ve been writing hits since you were 17. Looking back, what do you know now about songwriting that you wish you’d known then?

I think the main thing I wish I’d known back then was how important the dynamic of the writing room is. It can really make or break the song on any given day, and learning how to navigate those dynamics is key.

You’re a singer, songwriter, author, advocate, and mother of two. What advice would you give to creatives trying to juggle multiple roles without losing their artistic core?

My biggest advice would be to trust the process and stay true to yourself. Don’t  compare yourself to others. Lean into your passions, focus on your own journey, and trust that process. Take one thing at a time, one day at a time, and it’ll all work out in the end if you put the work in  

Your book It’s Not Just a Song includes conversations with writers like Amy Allen, Emily Warren, and Dan Wilson. What are the biggest common threads you noticed in how great songwriters approach their craft?

I guess the biggest common thread through interviewing the biggest songwriters was understanding that the best songs usually come from the conversations in the room that day. They stem from the real things that the creatives are experiencing. The key is to embrace that, to talk, to hang out, then the song will come. 

What’s one lesson about the music business you feel every emerging artist should learn early, even if it’s tough to hear?

That it’s a game. Those who know how to play the game smartly usually are the most successful. At the end of the day, it’s a business, and that can be hard for creatives because we make art. Art and business don’t mix well, so it’s learning how to navigate that and thrive in it. And remembering, talent alone is not enough. You need determination, a great work ethic, and to be able to play the game.

With over 12 billion streams across your catalogue, what do you think separates songs that quietly come and go from those that travel the world and keep resurfacing, like The Vow?

I think it’s anything that has a universal sentiment. Songs that have that will always resurface and have impact. With ‘The Vow’, the lyrics have an emotional impact for a lot of different types of love - love between couples, between parent and child, or between best friends. It makes people feel something they’ll always remember. If a song is empty, it won’t last. The songs that last are the ones that mean a lot to people, people will carry those songs with them throughout their lives.

Mentorship is a strong theme in your work. For artists who don’t yet have access to mentors, what practical ways can they create their own “support system”?

I think being a part of the music community. Get yourself and your music out there. Create that support system around you and really be a part of the community in whatever way you can. It’s going to open mic nights, finding collaborators, going to music events, joining the music societies that have panels, talks, and resources.   

Your upcoming album The Moment was written in the most personal corners of daily life: breastfeeding, commuting, acupuncture tables. How did writing in those “in-between moments” change the way you see creativity?

Writing the album this way reminded me that you truly can write, be inspired, and create anywhere. You don’t need big budgets or fancy recording studios, you can literally write anywhere at any time. It brought me back to being a teenager in my bedroom, just writing because it was my passion.

You’ve written across so many genres for other artists. How do you decide what’s a “RuthAnne song” versus one you’d give away?

It used to be hard deciphering what song is for me versus what songs to give away because in my earlier years I was still figuring myself out as an artist. But now it’s very clear. When I go in with an artist, I’m writing for their project and helping them tell their stories, and I love doing that. Then I write a lot of my own songs either alone or with producers where the lyrics and melodies are very much my story. The time I spend on my records is intentional, focused time where I’m writing for myself, so it’s easy to separate the two. I get creative fulfillment doing both. One can’t really exist without the other.


New Album THE MOMENT Out October 10

Debut Book It’s Not Just a Song & Book Playlist

Hatis Noit on her Aura Reworks album featuring Laraaji, Jlin, Herbert, Basinski and more

Photo credit: Özge Cöne

Japanese vocal artist Hatis Noit returns with Aura Reworks, a collection that invites a circle of collaborators to reinterpret her acclaimed 2022 debut Aura. Originally composed using only her own voice, Aura drew on influences from Japanese Gagaku, Bulgarian folk, opera and Gregorian chant to create a sound that felt both ancient and contemporary.

For Aura Reworks, Hatis Noit opens her work to a new dialogue featuring Laraaji, Jlin, Matthew Herbert, William Basinski, Armand Hammer with Preservation, Alex Somers, Yu Su and Emel. Each artist translates her voice through their own perspective, creating a series of reimaginings that move across genre, geography and emotional register.

Laraaji’s version of “Aura” floats through zither and kalimba, Jlin transforms “A Caso” into taut rhythmic patterns, and Armand Hammer’s verses on “Jomon” connect New York’s underground with echoes of Japan’s prehistoric past. Basinski’s “Inori” introduces fragile piano lines recorded near Fukushima, turning a moment of loss into reflection.

Born in Shiretoko, Hokkaido and now based in London, Hatis Noit is a self-taught performer whose range spans from operatic resonance to avant-garde experimentation. She has found fans in David Lynch, who invited her to perform at his Manchester International Festival showcase, and Rick Rubin, who featured her in his Showtime documentary Shangri-La. Her live performances at Womad, Rewire, Le Guess Who?, Big Ears, Mutek Montréal and Wonderfruit have drawn standing ovations, with The Guardian describing her as an artist who “moves audiences to tears.”

Following a short pause after the birth of her first child, Aura Reworks marks both her return and her expansion. The album connects her voice to a wider collective of artists united by curiosity and deep listening, reaffirming her place as one of the most distinctive vocal artists working today.

Many remix albums can feel like an afterthought, but Aura Reworks plays more like a dialogue between lineages and geographies. Was your intention to create an album of conversation rather than one of simple reinterpretation?

My usual creative process is very solitary, so I wanted Aura Reworks to be the opposite — a work born out of dialogue. But not dialogue in the sense of physically being together and exchanging words; rather, our shared exploration through the voice across time and space feels like a conversation in itself.

What has been the most valuable lesson you’ve learned so far in your artistic journey that you would want to share with emerging artists?

When I was making my debut album Aura, my producer Robert Raths told me: “Don’t look for who you want to be — find out who you are.” That remains the most important axis for me as an artist to this day.

Building artistic communities can be as important as the work itself. From your own journey, what have you learned about finding and sustaining the right collaborators and allies in the music world?

The most important thing is to be authentic with myself first. Once I’m able to be, the connections I need will come — naturally, and in their own time.

What practices or rituals help you return to balance after an intense day of work or performance?

Going for a walk, cooking, swimming and meditation. And since giving birth, I’ve also taken up knitting — it has become the perfect ritual for self-regulation.

Photo credit: Giorgio Perottino

What advice would you give to artists trying to find their way in today’s music industry, particularly those working outside the mainstream?

Have the courage to be alone sometimes in order to truly know yourself. Don’t be afraid of solitude.

Listening is often where ideas begin. Which recordings, voices or sound worlds are currently shaping the way you think about your own music?

Since traveling there this summer, I’ve been listening to Okinawan folk and court music a lot, introduced through their local radio. The fact that sometimes I can’t even understand their dialect only makes it more wonderful.

  • Interview by ninakeh


Photo credit: Robert Raths

Follow Hatis Noit on Instagram | Website

Hatis Noit’s Aura Reworks is out now

MEGA Talks 'I Am Enough EP' and What Every Emerging Artist Should Know

Photo by Chantal Azari

MEGA’s voice carries the weight of her Ugandan heritage, the discipline of her operatic training, and the spirit of her gospel roots. She first broke through in 2019 with Chariot, a debut single that has now surpassed 50 million streams. Since then, she has released three EPs -Future Me, Colour Your World, and Honour and Glory- each tracing themes of resilience, belonging, and self-worth.

Her new EP I Am Enough, out now, signals a clear step forward. The title track is a stripped-back affirmation of identity, while the single Roots reflects on home and community, drawing strength from what anchors us. It is a body of work that places her voice at the center, direct and unadorned.

This new chapter follows a summer highlight at Little Simz’s Meltdown Festival at the Southbank Centre, where MEGA shared a bill with The Streets, Ghetts, Sasha Keable, Lola Young, and Jon Batiste. With early champions at The Independent, NME, Wonderland, Clash, and BBC Radio 1, MEGA is carving out her place as one of the most distinctive new voices in UK soul.

Your EP I Am Enough drops in September, what’s the story behind it?

It’s about taking intentional steps to reclaim my power and now standing firmly in it. It is a reflection of my journey back to myself. The title 'I Am Enough' holds deep meaning for me- it’s about self-worth, self-realisation, and the understanding that I am deserving of love and respect exactly as I am.

What’s one thing every artist should know before signing anything?

I think it is important to make sure that you have a full understanding of what that contact/agreement means and to have a trusted Lawyer to look over your contract. It's important to make sure that you understand all the terms and conditions of that contract ( as some terms aren’t very clear and can be open to interpretation).

What’s your best networking tip to connect with the right people in the industry?

Join groups, look for events to go to, reach out to people ( don't be afraid to put yourself out there).

You played Meltdown, curated by Little Simz. What did you take away from being part of a lineup shaped by another artist? 

It was amazing to be able to celebrate and appreciate how incredible but different all the other artists were. 

Photo by Chantal Azari

What’s your favorite/least favorite part of making music?

My favourite part of making music is how healing the creative process is but more so playing the songs live and seeing how much it connects with my audience. It is so beautiful to be able to connect with them in person.

What advice would you give to artists that are just starting out?

I think it’s important to not be afraid to be yourself and not to be afraid of the amount of time that it may take to figure that out. I always say that your uniqueness is your super power. Your voice is important and will be the very thing that connects you to the right audience.

What’s something that helps you stay grounded on a tough day?

I think one of the things that helps me stay grounded on difficult days is going back to the why ( why I started making music to begin with) and that always brings me back to what is important.

3 women in the industry that inspire you and why. 

3 women in the music industry that have inspired me have been: Nina Simone, Amy Winehouse and Pink. They were/are vulnerable and honest and were not afraid to be themselves; and did not conform but rather brought something new and unique to music - so so inspiring to me.


CONNECT WITH MEGA: 

Instagram | TikTok | YouTube 

shesaid.so space at ADE 2025

Following the announcement of our renewed partnership with Amsterdam Dance Event (ADE) and the return of the we.grow mentoring program, we’re excited to share the full shesaid.so program taking place on Wednesday, October 22, 2025 at Mossel & Gin, Gosschalklaan 12, 1014 DC Amsterdam.

Alongside the private mentorship brunch, the day will feature a series of interactive talks, workshops, and networking moments designed to empower artists, freelancers, and music professionals.

From understanding music rights and building stability in freelance life, to navigating the balance between business and creativity, our sessions will bring together voices from across the industry in an open and practical exchange.Here’s what’s happening:


shesaid.so space at ADE Lab 2025

Wednesday 22 October 2025

Location: Mossel & Gin

Gosschalklaan 12, 1014 DC Amsterdam, Netherlands

Info & Register


Programme

10:30 - 12:00 (private)
We.grow mentorship brunch
(10:00 - 10:45)

12:30 - 13:15
Music Rights on Tour with Laura van Dam & VE/RA

Every artist is confronted with the challenges of music and law at some point. Questions such as: "Who receives payments from BumaStemra and what do I have to do to qualify?" and "Do I get money from Sena for live performances?" or "What are the differences and similarities between BumaStemra (copyright) and Sena (neighboring law)?"
Come to ADE Lab for a tailor-made Masterclass. This session will be both informative and interactive, with a quiz and discussion about how DJ’s Laura van Dam & VE/RA create their tracks and manage their businesses.

13:30 - 14:15
1 on 1: The Art of the Hustle — Building Stability in a Freelance Music World

A practical guide from someone who’s actually done it.

In today’s music world, more and more people are building careers outside of traditional full-time roles. For many, that means freelancing, which can be exciting and freeing, but also comes with its own set of challenges.

In The Art of the Hustle: Building Stability in a Freelance Music World we sit down with an expert who’s lived it, and tackle the questions freelancers face every day. From juggling multiple jobs and setting your rates, to finding clients, building your name, and protecting your boundaries, this session dives into what it really takes to create stability while working for yourself in music.

Whether you’re already freelancing or just starting out, this session is designed as a practical guide for anyone navigating freelance life in the music industry. Bring your questions, take notes, and walk away with insights you can start using immediately.

14:30 - 16:00
Creative Hub

In today’s music landscape where content is king, this is a unique opportunity for artists and industry professionals to capture and share their story in real time with videographers & editors on site.

15:15 - 16:00
Panel: Balancing Business and Creativity in an Ever-Evolving Music World

In an industry that demands both endless content and constant strategy, how do artists today manage to stay true to their craft without losing themselves in the business of it all? And what responsibility do industry leaders hold in shaping a balanced music ecosystem?

Balancing Business and Creativity brings together an artist, a manager and an executive to explore how creatives at every level of the industry navigate the duality of both honoring the art while continuing to hit targets.

From protecting creative integrity in a world built around views and streams, to redefining success beyond the numbers, this conversation explores what it means to truly support creative sustainability in music — no matter where you sit in the industry.

16:00 - 17:00
Networking Drinks

Let’s celebrate our community.


We’re looking forward to seeing you at Mossel & Gin for a full day of mentorship, knowledge-sharing, and community building.

How BMG’s Johanna Pustoc'h Helps Global Artists Thrive in Local Streaming Markets

Johanna Pustoc’h is Senior Manager, Streaming International at BMG, where she supports artists in reaching audiences across markets including India, Japan, the Nordics, and Africa. Based in Berlin, she works with DSPs such as Spotify and Apple Music, alongside regional platforms like Boomplay and JioSaavn, developing strategies that respond to local listening habits.

Her path into music began in advertising at Dentsu in Paris, followed by a Master’s in International Business. After moving to Berlin, she studied International Relations and Cultural Diplomacy, bringing together her interest in culture with her professional direction. A mentor’s encouragement and an opportunity at BMG gave her the chance to combine her focus on music, data, and international strategy.

Alongside her role at BMG, Johanna teaches and performs improv theatre. The practice sharpens her approach to collaboration and adaptability qualities, she also brings to the fast-moving world of streaming.

How did you get your start in the music industry?

Music has always been a love language in my family. Recommending a song often meant more than checking in. My grandparents met at music school, playing in the city orchestra, so music has always felt like a legacy.

For a long time, I kept it as a personal space. But during my Master's in Berlin, I worked at a startup connecting artists with events. There were painters, sculptors and musicians, and I quickly realised I was most drawn to working with musicians.

When I saw that BMG was hiring for an International Streaming Manager, something clicked. It brought together what I love most: international thinking, data and artist development. Laura Noel, who would soon become my boss, trusted my background and curiosity, and gave me the chance to learn on the job. 

My journey in music started with a moment of trust and someone bold enough to say yes. I’m deeply grateful for that

What does a typical day in your role look like?

As a Senior Manager Streaming International, my days are centered around key activities. I work closely with teams like marketing and artist management to understand upcoming releases and their needs. I analyze streaming performance, audience behavior, and charts from international markets to see what’s working.

A big part of my role is connecting with streaming platforms, global ones like Spotify and Apple Music, and regional platforms like JioSaavn in India, to understand their editorial priorities, promote releases, and explore visibility opportunities.

I keep up with local releases and emerging trends in these markets to stay informed. Since I don’t live there or share the same cultural background, I know I miss some nuances, so I educate myself continuously and ask colleagues or friends from those regions. I really enjoy this ongoing learning process.

Whether I’m building a rollout for a global icon like Kylie Minogue or supporting the rise of a newcomer like Yung Kai in India, no two days are the same, and that’s what makes this job exciting.

Ultimately, my goal is to help international artists build meaningful connections with local audiences.

You mentioned joining shesaid.so at a time of transition what helped you stay grounded or move forward during that period?

For me, it is a combination of community and challenge. I am part of a French German improvisation theatre group in Berlin, and that practice supports me in very concrete ways.

It keeps me grounded because before every show, I still get that small rush of adrenaline and ask myself, "Why am I doing this? I could be at home watching a series with my cat." After performances, I always reflect on what I could have done differently, where I missed things. But the group dynamic, and the sense of pride that comes from creating, always reminds me why it matters.

It actually connects quite a lot with my work in music. You put things out there without knowing how they will be received. You work as a team, deal with timing and expectations. Learning to be comfortable with the in-between moments is key. It helps to focus on the process, not only the results.

I also teach improv, and I find it rewarding to see people discover so many things about themselves. It reminds me that growth takes many forms, and to stay hopeful on the process.

Professionally, I would also say that finding mentors has been essential. Having people around who inspire you, who listen and who make you feel seen, especially in moments of doubt, makes a real difference.

You said you’re clearer now on what matters to you in this industry. What are some of those things?

On a personal level, I care deeply about who I work with. I look for a sense of team, people who share certain values but also challenge the way I see things. I’ve realised that the most inspiring people in the industry aren’t necessarily the loudest voices, the trendiest, or the ones at every networking event. They’re the ones who take time to learn from others, listen with intention, and allow their beliefs to evolve. I try to cultivate that mindset myself.

I value kindness over competition. I believe in spaces where people lift each other up, and that matters even more as a woman in this industry. I feel incredibly powerful when I work with women who are both strong and generous. It reminds us that leadership can look very different from what business schools teach, and that’s inspiring for any woman out there.

On a deeper level, I care about how music travels and builds bridges across cultures. I’m curious about local stories and how they resonate elsewhere. I want to work with artists who inspire me and others, not just musically, but in how they show up in the world. And I believe courage is essential: courage to challenge bias, say no to trends that don’t serve the artist, and try new things even if they might not work the first time.

What makes an international artist stand out to a global streaming team like yours?

All artists can be international! Just look at Achim Reichel, a German Schlager singer who unexpectedly entered the charts in China and became a trend! 

In my opinion, what makes the difference is kindness, curiosity, and gratitude towards their audience. When an artist takes the time to understand who their listeners are and makes a genuine effort to connect with them, it always stands out. Whether it’s engaging with a local trend or greeting fans in their language, those gestures go a long way. We love working with artists who want to connect, not just expand.

It also makes a real difference when artists trust our expertise and understand how streaming platforms work. Each DSP has its own logic, and tools. For example, on Spotify, features like pinned playlists and Canvas can increase visibility, strengthen artist identity and deepen the connection with listeners. 

But it’s not just about global platforms. I have a particular appreciation for artists who recognise the importance of regional DSPs like Boomplay and Audiomack in Africa, or JioSaavn and Gaana in India. These platforms are central in their markets, and they often offer highly localised features, from merch drops to fan engagement tools, that create real value when building a relationship with new listeners in local markets.

And then, there are projects that go a step further. I remember working on a fantastic release where Stefflon Don collaborated with Sidhu Moose Wala, a hugely loved Punjabi rapper who had sadly passed away. The track had a strong and immediate impact in India. It was a heartfelt tribute that meant a lot to Sidhu’s fans, and to Stefflon Don herself, who had genuine admiration for his work. It wasn’t just a feature, it was meaningful. And when it’s authentic, it resonates.

Any tips for indie or emerging artists trying to grow in markets outside their home country?

Start by getting curious. Learn who’s actually listening to you abroad, you might be surprised. Then go deeper: explore the local scene, understand the platforms people use, and take time to connect, not just expand. It’s less about conquering a market and more about engaging with it. Collaborate with local artists or creators, even if it is just on social media. 

Find subtle ways to show the connection you have with a specific market, whether it’s through the tracks you highlight in your pinned playlist, who you engage with on socials, or how you curate your presence. People can tell when it’s intentional, not just strategic.

Localise your visuals and metadata. It really does matter. Releasing music in India? Make sure your artist image fits the context. Targeting Latin America? Get your Spanish bio right. These things may seem small but details like that show respect, and they help people to connect.
And finally, be consistent and persistent. Visibility builds over time

What advice would you give someone who wants to follow a similar path?

  • Be strategic, but stay true to yourself.
    Don’t fall into the trap of shaping yourself just to fit in. What makes you different is what will make you last. Learn to say no, or at least: not right now.

  • Keep learning sideways.
    Whether it’s improvisation theatre, photography or Excel hacks, the things you do outside of work shape your vision and personality. Don’t underestimate how much your “non-industry” self can become your superpower.

  • Be confident about asking questions.
    You don’t need to have all the answers. Curiosity opens doors, builds trust, and grow your ability to listen. It shows that you care, and that’s precious.

  • Your path doesn’t need to be perfect to be meaningful.
    Apply for the role you think you’re not ready for. Say yes to things that scare you a little. Trust your resourcefulness, you’ll be surprised by how proud you will feel. 

Name three women or people in music who inspire you.

Laura Noel: She’s brilliant and leads with empathy, strength, and openness.  She’s the kind of leader who makes you better just by being in the room.

Florence Benguigui (ex-singer of L’imperatrice): She’s a force. She took her future into her own hands by leaving the group! I saw her live seven years ago and was completely captivated by her voice and aura. Seeing her flourish in projects that feel more human, inclusive, and respectful is a real light in a still male-driven industry. Go Florence <3

Aya Nakamura: Her unapologetic confidence and sharpness are magnetic. She takes up space without asking for permission and faces constant racist and criticism. But she’s not trying to prove anything. She sets her own rules in France and beyond. I mean, do you know any other Black French woman who opened the Olympics singing with the Garde Républicaine? Only Aya could do that.

What are you listening to on repeat right now?

Lately, I’ve been returning often to Tuyo’s latest album, Paisagem. Working on its international rollout gave me a deeper appreciation for their music. Their blend of folk, R&B, and electronic sounds creates a truly intimate vibe. The album explores themes of connection and memory, and with its Brazilian influence, it feels like the perfect mix to me.


Connect with Johanna Pustoc’h on LinkedIn