Growing up between the edges of Greater London’s rave culture and the open spaces of the British countryside has shaped the sound of producer, vocalist, and artist 98 Poly. Her music fuses industrial beats, analog synths, and manipulated vocals with surrealist lyrics that explore themes like time, perception, and imagination.
Tipped early on by Jamz Supernova as ‘one to watch’ after her debut single ‘360’, 98 Poly quickly gained support across BBC Radio 1’s Future Artists, BBC Radio 6 Music, Reprezent Radio, and the British Council’s Selector Radio. Her following singles—‘PIIAG’, ‘Earthstar’, and ‘Brakes’—cemented her as a rising figure in the UK’s underground electronic scene, earning her titles like BBC Radio 1’s Next Wave Artist and Dancefloor Moment on Jaguar’s Radio 1 Dance show.
She’s played live at venues including Corsica Studios, Pickle Factory, The Glove That Fits, Windmill Brixton, and The Lower Third, and has supported artists like Anthony Szmierek at his sold-out London headline show. In 2023 and early 2024, she took her evolving live set to new audiences in Bristol and Berlin.
Now, with her track Shallow Man becoming a fixture in her live sets—and the focus of her upcoming shesaid.so video breakdown—98 Poly opens up about her creative process, the challenges of producing solo, and how she finds inspiration on the days it doesn’t come easily.
What’s the story behind Shallow Man?
For your shesaid.so video, you’ll be breaking down the making of Shallow Man. What’s one part of the production or songwriting process that you think more people—especially new producers—should pay attention to when crafting a track?
I actually think knowing what part of the process you’re in is the most important thing to pay attention to. I think of it like wearing two different hats and making sure you’ve got the right hat on for the stage of the process you’re in. The 1st hat is playful. It’s the initial stages of songwriting/production and should be treated as playfully as possible; get all the ideas down, follow the thread, don’t ask too many questions or look for answers. Just get out of your own way.
Once you’ve got a busy messy project, put the other hat on. Look at the details, listen analytically, ask the questions. Where is everything sitting and is there room for it all? Don’t be afraid to mute/get rid of parts that aren’t adding anything to the production - bounce them out and find a home for them in another track.
You mentioned playing Shallow Man 101 times in your live shows to refine it. What changed from the first live version to the final recording?
I’ve always found it so helpful demo’ing a new track in my live shows - it’s live market research. I used to have 16bar pre-chorus that was super stripped back, mostly piano and vocal fx. I love exploring my more ethereal side in the music but this wasn’t translating live, instead it was making the track lose momentum. That was the biggest change, plus a couple structural changes. Nothing is ever lost though, I’ve recycled the ethereal pre-chorus and put it into something new !
As a producer, vocalist, and instrumentalist, you’re fully in control of your sound. What’s the most rewarding—and most challenging—part of being so hands-on?
Having autonomy over my sound is definitely the most rewarding part! I know what I like and don’t like, I know what I want to say and where I want my music to sit and having full creative control allows me to be my most authentic self.
I’ve sometimes found working in teams or with other producers on my own music has proved more detrimental than positive. People tend to have an idea of what you could or should sound like and in my experience, too many opinions in the early stages of the songwriting and production isn’t a good thing.
Get a small team of trusted ears around you and if you want opinions on your songs, ask the ears you trust. There’s a really amazing community of artists, producers and musicians in the UK underground scene that I’ve been able to connect with because of the music I make and it’s been so rewarding being part of that community; playing shows together, bouncing ideas to each other, and generally supporting one another on the ride!
The most challenging part is knowing when a song is done - I guess it’s never really done but knowing when to say ok this has gotten to a place I really like and I’m happy now. Also not having enough hours in the day ! ! !
For those just starting out in music production, it can feel overwhelming—so much gear, so many techniques. What’s one thing you wish you knew when you first started producing that could help new artists today?
From someone who used to produce music that genuinely sounded like it was being played inside a baked bean tin, pay attention to frequencies like your life depends on it. If you have multiple elements sitting in the same frequency range, they’re going to get lost. Make space for each instrument and save yourself / your mix engineer a big clean up job!!
Tips for finding your creativity on a tough day
I’m always stealing from books, making a note of street names, voice-recording weird sounds when I’m out, taking photos. They usually collect dust on my phone or in my notepad but whenever I’m stuck for an idea I have a huge back catalogue of words, sounds and images that can jump-start an idea.
Creativity comes in so many forms, sometimes writing the song or producing the track isn’t working one day and that’s ok.
Step away from it, find inspiration or creativity elsewhere. Open a book, draw, go for a walk somewhere you’ve never been before. Listen to your body, inspiration can be found in lots of places.
What are you listening to at the moment?
Love being asked this! A list of some songs I’ve got on rotation that I hope will positively influence your life:
Makes u wonder - Bassvictim
FUN! - KUČKA
K1 - Aloka
Obvious - Oklou
Air Bnb Sonnet - The Hellp
Freak Baby - Izzy Camina
Depression Chamber - Samuel Organ
HOCKEY PUCK - Sweets