AJ Alvarez

shesaid.so Miami

AJ Alvarez is a Marketing Director at Symphonic Distribution who works with LATAM artists and labels to market new and catalog albums, videos and singles.

AJ believes that Bill Bernbach said it best when he said “advertising doesn’t create a product advantage. It can only convey it.” In this industry, great music is complemented by solid marketing by helping to tell the music’s story and extend the artists’ reach. 

AJ formed part of the teams promoting Grammy award nominated and winning projects from artists including Steel Pulse, Catherine Russell, Raging Fyah and Jah Cure. Currently, AJ’s projects with Symphonic artists including Alcover, Sarodj, La Ross Maria, Luis Vargas and Eddy Herrera amongst many others. 

AJ holds a Bachelor’s in International Relations from Roanoke College and a Master’s in Education Media Design and Technology from Full Sail University.