True Music Fund x shesaid.so

Do you have a dream music project that is stuck on pause & needs help? Ballantine’s True Music Fund ‘25 powered by shesaid.so is here to unlock that part of you and help you push play.​

Whatever your passion for music is… whether you want to start a club night or bring back a radio station, we want to help you make it happen. Any proposal is possible as long as you’re ‘Staying True’ to your calling.​

We’ve got 8 grants between £5k-30k on offer plus additional support from a dedicated mentor to help bring those passions and projects to life.


More About
Ballantine’s True Music

Ballantine’s, Scotch whisky, has announced the return of its True Music Fund, now open for applications. To date, the initiative has supported over 30 music collectives and will have committed £500,000 in funding by the end of 2025.

This year, Ballantine’s is offering £100,000 to help individuals and organisations bring their dream music projects to life. Applications are open to anyone with a passion for music with the fund helping to unlock that creative part of you and help you push play. Eight recipients will receive a share of the funding, along with mentorship from industry experts, propelling their dream music project into life whilst staying true to themselves and doing things their own way.

The 2025 edition of Ballantine’s True Music Fund is powered by shesaid.so, a global community of women, gender nonconforming people and allies in the music industry. With a common pursuit of self-expression and equity in the music space, it felt like a natural fit for the two partners to join forces and support those needing resources to realise their dream projects, whilst promoting diversity and inclusion within industry.

Recipients of the grant will be paired with an established industry expert as their mentor, selected based on their ability to help unlock their passion in music and assist in amplifying their voices in the relevant space. With the support of Ballantine’s and shesaid.so’s far-reaching networks, the eight recipients will be able to turn their music dreams into a reality. 

Push play on your dream music project with Ballantine’s True Music Fund powered by shesaid.so.

Thank you to everyone who applied to the Ballantine’s True Music Fund 2025.
We were blown away by the incredible creativity and passion reflected in the applications we received. The selection process was extremely competitive, and we’re grateful to all who took the time to share their vision with us.

Stay tuned—announcements about the selected recipients and the next phase of the program are coming soon!


True Music Fund 2025 Recipients


Thank you to everyone who applied to the Ballantine’s True Music Fund 2025.

We were blown away by the incredible creativity and passion reflected in the applications we received. The selection process was extremely competitive, and we’re grateful to all who took the time to share their vision with us.

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