Celia Carrilo Castillo

shesaid.so Miami Chapter Director | Executive Vice President Marketing for Universal Music Latin America & Iberian Peninsula | LinkedIn

Celia is one of most outstanding music business executives in LATAM & Spain. In a sector as dynamic as the cultural industry, she has earned widespread recognition by launching campaigns and development strategies for record labels, major tours and concerts. 

Throughout her career Celia has worked at BMG, MCA, Polygram, Universal and Virgin/EMI. At EMI she served as Vice President of Global Marketing at EMI Music in London, having previously served as Marketing Director at the Madrid headquarters. She moved into events at Live Nation, the world’s largest concert promoter, then at Ticketmaster, the sector’s leading company. In 2022 Celia joined Universal Music Group focused on marketing strategy to develop Latin American and Spanish artists.

She is also an equal opportunity activist, co-founder and board member of the Association for Women in the Music Industry, MIM. Celia has been honored by LAMC Wonder Women Award 2022. She is passionate about innovation, creativity and the challenges that the constant changes in the entertainment business model bring.