Connie Chow

How to Find the Right Music Distributor

Choosing the right distributor is crucial for your music. In this short guide, we'll explore key factors to consider when selecting a distributor that aligns with your needs and maximizes your potential for success in the music industry.

1- Choosing the Right Distributor

Your distributor is your gateway to numerous platforms and services, but not all distributors are the same. Whether you're a solo artist or part of a larger teamonsider factors like team size, personalized support, and seamless collaboration to ensure they meet your needs.

2- Broad Distribution Reach

Choose a distributor with preferred partner status at major DSPs like Apple Music, Spotify, Amazon Music, and YouTube. Verify they provide music at the highest standards and offer leading licensing terms across various digital music services.

3- Clarifying Objectives and Deal Structures

What kind of deal are you looking for? Whether it's starting your own label, seeking an artist direct deal, or launching a brand, clarify your objectives. Negotiate terms that align with your goals, whether it's exclusivity or a more open arrangement.

4- Efficient Content Management

Look for a music distributor with a comprehensive content management system that streamlines your digital supply chain. Ensure they offer real-time deliveries and complete control over your catalog and new releases.

5- Time Zones and Support

A distributor that offers round-the-clock support or aligns their operating hours with yours can significantly enhance your overall experience and streamline distribution operations.

Ensure that they align with your schedule to expedite communication and problem-solving. Assess their availability for customer support to ensure timely assistance with any challenges you encounter

6- Flexibility in Partnerships

A distributor that understands and supports your existing partnerships can contribute to the success and growth of your music across multiple platforms.

If maintaining direct deals with DSPs, consider a distributor's flexibility in accommodating existing partnerships while offering additional services to enhance your distribution efforts.

7- Audience Strategy Expertise

When evaluating a music distributor, consider their audience strategy capabilities. Look for a distributor that thinks like a fan, artist, creative, and marketer all at once. Assess whether their Audience Strategy team can collaborate with you to shape, nurture, and grow your artist's audience across all media and digital platforms.

8- Media Strategy

Seek for a distributor with a global network of press, radio, and TV partners to position your music effectively. Look for tailored publicity campaigns covering premieres, bios, translations, exclusives, interviews, and live performances. Ensure they plug into commercial and speciality stations for maximum exposure and impact.


This guide is based on a recent workshop on "Music Distribution Strategies" led by Connie Chow (FUGA), exclusively designed for shesaid.so members and allies.

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Amsterdam Chapter of shesaid.so Relaunches with Industry Leaders Melissa d’Engelbronner and Connie Chow

We’re thrilled to announce that the Amsterdam Chapter of shesaid.so is reignited by music industry veterans Melissa d’Engelbronner and Connie Chow. Amsterdam is city is known for creativity, tolerance and pushing boundaries and therefore it's only natural that the team relaunches a community that mirrors this same spirit.

The Chapter’s objective is to establish an inclusive and comprehensive platform dedicated to supporting women in music at every stage of their careers, including students, junior-level professionals, seniors, and those in C-suite positions.

Connie and Melissa want to foster a vibrant community where individuals from both Dutch and international backgrounds can unite, share their experiences, and collaborate with one another. They believe it is imperative to cultivate an enjoyable and engaging atmosphere where members can connect and find inspiration while building meaningful relationships within the music community.

Melissa d’Engelbronner, a seasoned professional with close to a decade of experience in the music industry, brings her wealth of knowledge to the forefront. Having begun her career working on brand campaigns at agencies, Melissa's journey eventually led her to FUGA in 2015, where she ascended from coordinator to Head of Audience Strategy. Over the last three years, she has been instrumental in building an award-winning team dedicated to global 360 marketing campaigns for independent artists. Her passion for mentoring and uplifting her peers drives her commitment to supporting women in the music industry.

Connie Chow is the Dance & Electronic Marketing Strategy Director at FUGA, having joined in February 2021 after spending 8 years as Executive Vice President at Little Empire Music. At FUGA, Connie built out the distributor's Dance & Electronic division, and has acquired and worked with prominent labels including Insomniac Records, Hospital Records, STMPD, Revealed, Hexagon, and Dim Mak. Connie is also on the executive board for AFEM, a Recording Academy voting member for the Grammy Awards, and an inspirational mentor for the Asian American collective across the entertainment industries.

The objectives of the shesaid.so Amsterdam Chapter include:

  1. Establishing an inclusive and comprehensive platform dedicated to supporting women in music at all career stages.

  2. Challenging the stereotype of Amsterdam as primarily a hub for dance music by celebrating and promoting various genres within the music industry.

  3. Fostering a diverse and inclusive environment that encourages collaboration among individuals from Dutch and international backgrounds.

  4. Providing valuable resources and networking opportunities to empower women in music to advance their careers.

  5. Facilitating mentorship programs connecting aspiring women in music with established industry professionals.

  6. Cultivating an enjoyable atmosphere for members to connect, find inspiration, and build meaningful relationships within the music community.

To celebrate this exciting relaunch, shesaid.so Amsterdam is hosting a Vrijdagmiddag borrel mixer on Friday, October 20, 2023, from 15:00 to 17:00 on the 4th floor of the FUGA office.

Space is limited to the first 100 people, so be sure to RSVP:

https://bit.ly/ADE_Vrijmibo

For those looking to get involved, there are several opportunities:

For more information about shesaid.so Amsterdam and its re-launch, please visit https://www.shesaid.so/amsterdam/

Contact: amsterdam-team@shesaid.so

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