community news

Share Your shesaid.so Story & Celebrate Our Community

As we approach the end of another remarkable year, we're taking a moment to reflect on the power of community and the incredible impact shesaid.so has had on our lives. This December, we want to turn the spotlight on you, our members, and share your stories with the world.

Your experiences, challenges, and triumphs are an integral part of shesaid.so's narrative, and we want to amplify your voices. That's why we're calling on all our chapters to get involved in our upcoming community storytelling initiative.

We invite you to submit a video or a written piece that captures the essence of your shesaid.so journey. Share how this platform has shaped your professional growth, empowered you to connect with like-minded individuals, and inspired you to make a difference in the tech industry.

This is an opportunity to showcase your chapter's accomplishments, highlight your plans for the future, and promote your initiatives to the wider shesaid.so community. Your stories will serve as a beacon of inspiration for others, demonstrating the transformative power of our collective efforts.

Please follow the links below:

To submit your story via video, please visit HERE

To submit your story via text, please visit HERE.

Living In A Barbie World

Photo: Courtesy of Warner Bros. Pictures

Are you tired of living in a Barbie world? Too bad and sorry, not sorry for adding yet another Barbie commentary to your digital desk. The iconic doll has pervaded our lives to such an extent this year that I couldn’t help myself. I will aim to keep it music related.

The extent: A total of 20 artists are involved in the soundtrack (including Ryan Gosling whose music career runs deep, and yes I’m also counting Mark Ronson). Mattel’s licensing team locked in 100+ deals with brands spanning fashion, gaming, hospitality, food & more 🥵The movie is expected to gross $100M = Warner’s total marketing spend (it does not include Mattel budget).

The why: Inspired by Marvel’s resurrection, Mattel sees opportunity in exponentially reviving Barbie’s IP through franchising beyond the toy aisle. The campaign’s snowballing effect has been so effective that other businesses around the world hopped on the trend to include pink variations of their offerings. Jealous.

The music takeaway: Much can be learned from a marketing & branding angle - check out this IG post or Twitter thread we did for those insights; before you ask, yes we did mention the massive marketing budget most of us don’t have but that doesn’t mean there’s nothing to learn there.

What I’ll add is this: music wasn’t an afterthought but a similarly strategic tool that was leveraged in an incredibly smart way. Whilst the Barbie marketing strategy had a nostalgic focus, Mark Ronson and team carefully curated a diverse lineup of (mostly) young talent with a fresh sound.

If you're a legacy artist, there are many opportunities for you to tap into a younger audience with the right type of partnership (think Kate Bush x Stranger Things although you’re not limited to film & tv; in fact, it’s better to think outside the box here and go to places others aren’t thinking of). For younger talent that’s struggling with TikTok, remember that 30+ year-olds have deep pockets (2bn people still use Facebook daily) and parents, in particular, would do anything to invest in their children’s happiness and education. Something to think about.

Andreea Magdalina, Founder at shesaid.so

shesaid.so Montreal: Project Crescendo

Musicaction Foundation and shesaid.so Montreal are proud to present the 28 professionals who will be participating in the inaugural edition of Project Crescendo, an initiative aimed at supporting women entrepreneurship.

shesaid.so MTL is the local branch of an international network of creatives and entrepreneurs working in the music industry. Their aim is to create opportunities, dialogue, and space for local women and their allies. This chapter was founded in 2021 after a year of consulting women who make our scene thrive, building on their needs and experiences to create an organisation that empowers, connects, informs and entertains. They also build bridges across Tiohtià:ke/Montreal’s different communities through eclectic programming, insightful networking and radical inclusion. shesaid.so Montreal has been announced as a partner by the Canada Council for the Arts this year to present the Polaris Music Prize Long List in support of extraordinary and diverse musical talents from across Canada.

Project Crescendo is an innovative project that aims to provide emerging professionals in the francophone Canadian music sector with the opportunity to benefit from the transfer of experience and knowledge through the mentorship of recognized and experienced female entrepreneurs in the industry. It also aims to create and expand the professional network of women in music through opportunities for exchange, mutual support, and sharing while highlighting successful female role models. These are all essential elements for professional development and addressing the access gaps and gender inequalities in the industry, as highlighted by women in the study funded by Musicaction published in March 2022.

You can read more information about the project’s Phase 1 & 2:

Phase 1 - Entrepreneurship Support of the project, support is provided to 4 early-career entrepreneurs for the next year, allowing them to deepen and acquire new knowledge and skills to better support the artists they work with and strengthen their businesses.

Phase 2 - Advisory Hour Bank will provide entrepreneurs and early-career employees with access to professionals in various fields of expertise. Whether seeking information, seeking advice, or accessing specific professional expertise, each of the selected 10 participants will have access to 20 hours of consultation over the next year.

Selected participants : Flavie Mélançon, Garance Chartier, Julie Frigault. Natalie Aloessode-Bernardin, Elma Bos, Julie-Anne Cloutier, Léonie Bourassa, Leslie Cortés, Luna Choquette-Loranger, Maude St-Armand Coucy, Monira Cormier, Nelly Jourdain, Sima Dell’Olio, Joanie Moreau.

Senior accompanying participants : Krista Simoneau, Jacynthe Plamondon-Émond, Stéphanie Moffat, Suzie Hamel, Anne Vivien, Dorothée Parent-Roy, Émile Tremblay, Gaby Gauthier-Durand, Jenny Thibault, Kyria Kilakos, Martine Groulx, Roseline Rousseau-Gagnon, Sabrina Cousineau, Sonia Ceseratto. 

Congratulations and best of luck to the 28 professionals selected for Project Crescendo's inaugural edition as they embark on this exciting journey!

Read more about the project and first cohort HERE.

Connect with shesaid.so Montreal’s team HERE.

shesaid.so Portugal and ARDA Academy Launch Scholarship Programme

shesaid.so Portugal x ARDA Academy launch a Scholarship programme for women and gender nonconforming people for the academic year of 2023/2024

In order to mitigate unequal opportunities in the industry, Arda Academy  is partnering with shesaid.so Portugal to award scholarships for the Studio Engineering and Music Business courses to women and gender non-conforming people for the 2023/24 academic year.

In order to promote career development and professionalization of the audio and music industry in Portugal, the attribution of one scholarship per course will exempt the selected person from paying the tuition fee. 
Applications are open until April 22nd, eligible for beginners or experienced professionals who want to further their studies, just fill in the form available online for the respective course at https://ardaacademy.com/

Note: Courses are lectured in Portuguese and are open to residents in portugal.

The selection of the applications that elect the scholarship holders for the academic year 2023/24 are selected by a diverse and prestigious jury of professionals in the area at the invitation of Arda Academy and shesaid.so Portugal to be announced in early May.

The Studio Engineering intensive course is unique in the country and classes are taught at Arda Recorders studios in Porto, Portugal. Over 6 months, all the details and advanced techniques of audio recording, mixing and mastering are explored. 
The Music Business course is dedicated to the areas of music curation, programming, production and editing. Over 7 months, the course creates a context of information exchange with professionals linked to structures of great importance in the national music scene.

ARDA ACADEMY: Founded by elements with proven professional and formative experience in the audio and music industry, Arda Academy aims to equip its trainees with the fundamental concepts and practical skills for the world of audio recording and post-production in a studio context, and the development and application of projects related to curation and programming, event production and phonographic editing.

https://ardaacademy.com/sobre

https://www.shesaid.so/portugal 

Find all info at:

www.ardaacademy.com

Contact: info@ardaacademy.com
Photos © Arda Academy

On Beatport & workplace toxicity part 2: IMS updates

Dear community,

We are writing to inform you of our decision to pause shesaid.so's partnership with the International Music Summit (IMS) this year.

As some of you may be aware, over the years, shesaid.so has collaborated with IMS on various initiatives, including panel discussions, workshops, networking events, and artist showcases. During this time, IMS has taken significant steps to increase diversity and inclusion in their programming as well as in their audience - and we are proud of the contributions we have made towards this change.

After a thorough review, we have decided to pause our partnership for its 2023 edition. This decision was not made lightly and is primarily motivated by the recent acquisition of IMS by Beatport (announced on February 1st, 2023), in addition to financial and strategic considerations that we are forced to make given the current economic climate. 

As an organization dedicated to empowering women and underrepresented communities in the music industry, it is important that we partner with organizations that authentically share our commitment to equity, diversity, and inclusion. We have a responsibility to hold our partners accountable and to ensure that our collaborations reflect our values and mission. Given Beatport’s majority stake in IMS and the recent allegations made against Beatport’s leadership team, it is currently unclear the impact this will have on the summit in 2023 and moving forward. 

Real change is difficult and takes time. We are seeing some positive changes being implemented at the Beatport Group, and we look forward to seeing the results come into full effect over the next few months and years. In the meantime, we remain open to conversations with both IMS and Beatport in regards to reigniting our partnership in the future so long as a firm and authentic commitment to our values will continue to be sustained.

For further context in regards to the allegations surrounding Beatport, on August 23rd of last year, VICE published an article in regards to the toxic workplace culture that permeated the Beatport Group dating back to 2015. We immediately called for a Community Town Hall meeting and asked the community for guidance on how we should proceed. On that same day, we were slated to announce that we would be taking part in Beatport’s inaugural ReConnect Summit in NYC - specifically to host a fireside chat and networking event as part of the summit.

The event was scheduled to take place at the end of September, and, following the Community Town Hall we hosted a week later, we decided to withdraw from the event and announced our decision privately to the community on August 30th. A week after that, on September 7th, Beatport announced that ReConnect is postponed until further notice (to our knowledge, there have not been any further updates since). Our friends at Black Artist Database also suspended their editorial partnership with Beatport on August 24th 2022, a day after the article was published.  On August 29th, 2022, Beatport CEO Robb McDaniels released a statement in response to the article that is no longer available. The general consensus in our community at the time was that it lacked acknowledgement and apology. 

Needless to say, it was an extremely difficult time for all involved; on that note, I want to send my appreciation to everyone who reached out with their words of support. It truly gave me the strength and the clarity to navigate the tumult in the best way possible - not just for shesaid.so, but the music community as a whole. As you can imagine, this story had many intricacies and nuances to consider. Not only the nature and extent of the alleged toxic behavior; the company's response and how this may impact its future, the wellbeing of past and current Beatport staff as well as other people affected; the legal, financial and ethical implications; but also the impact on the music industry. It was brought to our attention that Beatport has taken some steps to address the allegations of workplace toxicity, including hiring an independent consultant to conduct an investigation and implementing new HR policies. However, some current and former employees expressed skepticism about the effectiveness of these measures, citing a lack of transparency and accountability. 

At the time of writing this, 7 months had passed since the article was published. To my knowledge, no additional press coverage is currently in the works by the original author. Following our decision to withdraw from ReConnect, we have expressed our interest in collaborating with Beatport to explore best solutions forward, and it wasn’t until the end of March 2023 that two newly appointed Board Members reached out to us to relay the steps they have taken. As Beatport’s acquisition of IMS was getting close to being confirmed, IMS leadership has helped reestablish contact between myself and Robb McDaniels, who later on shared a letter detailing the steps the company has taken or intends to take to further address the issues raised by the article. While we did appreciate this initiative, we believe that in order for real accountability to be upheld, it is best to pause any affiliation with Beatport for the time being until enough time has passed for those efforts to come into effect. 

In the meantime, we will continue to seek out partnerships and collaborations that support our mission and vision. We remain committed to working towards a more equitable and just music industry for all, and we invite other organizations and individuals that share our values to join us in this effort. In doing so, we acknowledge the risks that we face as we aim to nurture partnerships that not only fund our organization but enable us to develop programs that carry our mission forward and invest back into the community. As we navigate this process, we are committed to holding our partners accountable to the best of our ability and, when possible, facilitating change from within.

Today, we are proud to join hands with Black Artist Database in expressing our current position and look forward to continuing these transparent conversations with other partners in the future. We want to thank IMS for their past collaboration and hope that they will continue to uphold their commitment to change as part of the new leadership - with or without our involvement. As mentioned, we remain open to future collaborations and will monitor their developments over the next few months.

We hope that this decision will spark a productive conversation and lead to meaningful change in the industry. We invite our members and allies to further discuss this decision and explore best steps moving forward at our upcoming Community Town Hall on May 9th, 2023. RSVP details and other info will be shared closer to the time.

If you have any thoughts, questions or suggestions in the meantime, please contact hello@shesaid.so.

shesaid.so and Pirate Studios Announce Residency Initiative

Apply now for a chance to play at upcoming 2023 events.

Are you an artist, producer or DJ based in the UK, US or Germany? We’re teaming up with Pirate Studios for their Residency initiative where selected participants will get the chance to play at one of our upcoming 2023 events in addition to other prizes offered by Pirate - including studio credit, radio play and other showcasing opportunities. Submit your application via this LINK by 27th of March.

Pirate Studios provides a global community of 24-hour spaces, encompassing more than 700 studios, catering to the needs of producers, vocalists, DJs, band members, dancers, and podcasters alike.

Farewell Christine Osazuwa, new UK Director Advisory Role opens

At the end of March 2023, Christine Osazuwa will be leaving her role as UK Director, after making a significant impact on shesaid.so. Her fresh perspectives and valuable insights have been instrumental in shaping important discussions, solutions, and community growth. Let's take a moment to express our gratitude and admiration for her contributions.

Christine Osazuwa

After a fantastic year as UK Director for shesaid.so I'll be stepping down from the role at my one year mark at the end of March 2023. It's been an incredible privilege to be in this role and to be able to represent gender minorities and encourage discussion, provide solutions, and help foster & grow the shesaid.so community.

During my tenure, I've had the privilege of representing shesaid.so internationally attending ADE (Amsterdam Dance Event) where I spoke on a shesaid.so hosted panel about community & music and also served as mentorship manager for our ADE edition of shesaid.so's we.grow mentoring program.

As a representative of shesaid.so I also moderated panels at Reeperbahn Festival in Hamburg and at A2IM Indie Week in NYC to facilitate discussions on gender inequity in the music industry and highlight solutions such as mentorship & allyship.

Closer to home, I was able to provide insights & recommendations for the Musician Union's newly launched Musicians Census. I also provided stakeholder feedback for the Be The Change Women in Music Study and the UK Government's Women & Equity Committee's Misogyny in Music Inquiry. I also represented shesaid.so on panels at Brighton Music Conference, Musician's Union Members Conference and Keychange's London Meetup and hosted a breakfast and curated a shesaid.so all woman panel at NTIA's Night Time Economy Summit.

In the summer, I hosted an in-person community mixer that featured a performance and an incredibly inspirational talk from Madame Ghandi plus a fantastic set from Lex on the Decks. And in the background, I've recommended women for roles & opportunities, made introductions, celebrated successes, and remained a sympathetic ear for so many underrepresented people in the music industry.

I'll be taking part in and hosting several more shesaid.so events in February & March as I close out my tenure. I'm thrilled to continue to be a member of this incredible community. I remain continuously in awe of the work & dedication Andreea Magdlina brings to this community she's founded. I cannot wait to see what the next chapter looks like for shesaid.so.

If you want to be part of shaping that next chapter, please consider applying for the role of UK Director. It's been an amazing opportunity to grow, learn and give back. If you're interested, you can find more information here and please feel free to drop me a note at christine@shesaid.so & CC hello@shesaid.so if you have any questions. I'd be more than happy to answer!

Eight years of shesaid.so

The shesaid.so community is celebrating 8 years of awareness, connection and education. Join us as we take a moment to reflect on what we achieved over the last 12 months and what the future may hold.

So far this year; we featured interviews with some of our favorite artists and music industry execs, showcased up and coming talent, embarked on several industry partnerships and projects, discussed issues that are at the core of our community and explored the latest trends in the music industry.


Our 2022 highlights:

Stay tuned as we’ll share more about our achievements throughout the years!

For the rest of the year, we are taking some time to recalibrate and prepare for some exciting announcements in 2023. Take a moment to read an open letter from our founder Andreea Magdalina as she reflects on the past and hints at what the future may hold.


Dear community,

As we take a brief moment to celebrate our 8th anniversary, I feel compelled to deeply reflect on our past achievements and take our time contemplating the future.

We've learned and achieved so much over the last few years together with our members and partners. From countless events and online sessions, through to mentoring programs and editorial content that strived to educate and bring the community closer together. Since shesaid.so's launch as a passion project back in 2014, our community has seen and played a part in key moments for the music business and the diversity and inclusion movement - including a pandemic, #metoo, BLM, streaming, the rise (and lows) of the creator economy, web3 and NFTs to name a few. While some of the wider milestones in our society feel like setbacks, we cannot help but move towards the future with a deep sense of hope.

As we look towards the future in a sustainable way, it's imperative that we take a long term and deep thinking approach. Prior to the pandemic, our public-facing focus was on creating awareness of our mission & goals via events. The global shift to the digital space forced our community to find new ways of connecting and collaborating with one another and, in some cases, embrace new technologies that are once again reshaping how we produce, distribute and consume online outputs via blockchain. Not only that, but our community has evolved from a group of mostly female music executives to include people of all genders who work in music both in a creative and business capacity; we have grown larger in the US where our identity and our bodies are highly politicized; we have welcomed more artists than ever before and we have expanded in new territories while others have folded.

New questions around identity, community, economic value, inflation, digital governance, privacy and ownership have emerged, pushing the music & creative industries to reimagine their place in the world and on the internet. shesaid.so is no stranger to these questions. As a community, it feels we have arrived at a crossroads: on one hand, we have accomplished our mission to drive awareness of diversity and inclusion, and, on the other, it feels as if this newfound social awareness has created more polarization than ever before. If conversation & awareness were our goals thus far, where do we go from here? What is our place in the music business today and moving forward? Who are we and how do we capture this ever evolving communal agency that makes us, authentically us?

In order to find the most thoughtful answers to these questions, we are taking a step back from all major projects for the remainder of the year to make room for deep investigation. This means our annual Alternative Power 100 Music List campaign is indefinitely going on hold, along with our monthly editions of Artist & Member Spotlights, Community Town Halls and other recurring editorials. We are also going to evaluate our existing partnerships, allies and core members to ensure they continue to be in alignment with our values as we look towards the future with a renewed sense of standards. To improve transparency, we will rearticulate shesaid.so's vision, mission statement and values and reassemble them into a new cohesive documentation system that our community can easily reference internally and externally. Last but not least, we will explore new tools of organization and governance with the goal to increase community participation and reward members based on the level of their contributions. Big changes are looming on the horizon and, as a member, please rest assured that you will play a significant part in bringing them forth.

I'm filled with gratitude as I write this. The 19 year-old me who left Romania to be a student in London would have never thought that, 5 years later, a small act of registering a new domain name with an unusual tld would lead to what shesaid.so is today. While I'm working on clarifying what it will be, I think we can all look back with pride on what it has been. When I sat down to create the very first shesaid.so community platform (the same google group we still use today), I knew we may never reach the ultimate destination in my lifetime. To embark on a journey whose terminus may never be found is a strange feeling for anyone with a strictly logical mindset like mine was eight years ago. And yet I've learned more about myself and my destination from the hidden backwoods that this path has taken me on than I would have from simply crossing the finish line. I'm so excited to continue getting lost together in new ways on the way there.

Yours,

/AM