Following the announcement of our renewed partnership with Amsterdam Dance Event (ADE) and the return of the we.grow mentoring program, we’re excited to share the full shesaid.so program taking place on Wednesday, October 22, 2025 at Mossel & Gin, Gosschalklaan 12, 1014 DC Amsterdam.
Alongside the private mentorship brunch, the day will feature a series of interactive talks, workshops, and networking moments designed to empower artists, freelancers, and music professionals.
From understanding music rights and building stability in freelance life, to navigating the balance between business and creativity, our sessions will bring together voices from across the industry in an open and practical exchange.Here’s what’s happening:
shesaid.so space at ADE Lab 2025
Wednesday 22 October 2025
Location: Mossel & Gin
Gosschalklaan 12, 1014 DC Amsterdam, Netherlands
Info & Register
Programme
10:30 - 12:00 (private)
We.grow mentorship brunch
(10:00 - 10:45)
12:30 - 13:15
Music Rights on Tour with Laura van Dam & VE/RA
Every artist is confronted with the challenges of music and law at some point. Questions such as: "Who receives payments from BumaStemra and what do I have to do to qualify?" and "Do I get money from Sena for live performances?" or "What are the differences and similarities between BumaStemra (copyright) and Sena (neighboring law)?"
Come to ADE Lab for a tailor-made Masterclass. This session will be both informative and interactive, with a quiz and discussion about how DJ’s Laura van Dam & VE/RA create their tracks and manage their businesses.
13:30 - 14:15
1 on 1: The Art of the Hustle — Building Stability in a Freelance Music World
A practical guide from someone who’s actually done it.
In today’s music world, more and more people are building careers outside of traditional full-time roles. For many, that means freelancing, which can be exciting and freeing, but also comes with its own set of challenges.
In The Art of the Hustle: Building Stability in a Freelance Music World we sit down with an expert who’s lived it, and tackle the questions freelancers face every day. From juggling multiple jobs and setting your rates, to finding clients, building your name, and protecting your boundaries, this session dives into what it really takes to create stability while working for yourself in music.
Whether you’re already freelancing or just starting out, this session is designed as a practical guide for anyone navigating freelance life in the music industry. Bring your questions, take notes, and walk away with insights you can start using immediately.
14:30 - 16:00
Creative Hub
In today’s music landscape where content is king, this is a unique opportunity for artists and industry professionals to capture and share their story in real time with videographers & editors on site.
15:15 - 16:00
Panel: Balancing Business and Creativity in an Ever-Evolving Music World
In an industry that demands both endless content and constant strategy, how do artists today manage to stay true to their craft without losing themselves in the business of it all? And what responsibility do industry leaders hold in shaping a balanced music ecosystem?
Balancing Business and Creativity brings together an artist, a manager and an executive to explore how creatives at every level of the industry navigate the duality of both honoring the art while continuing to hit targets.
From protecting creative integrity in a world built around views and streams, to redefining success beyond the numbers, this conversation explores what it means to truly support creative sustainability in music — no matter where you sit in the industry.
16:00 - 17:00
Networking Drinks
Let’s celebrate our community.
We’re looking forward to seeing you at Mossel & Gin for a full day of mentorship, knowledge-sharing, and community building.