FACTORY is a self-produced, self-written, self-engineered collective formed by Halima, Von, Murielle, and Sophie Hintze; four artists who met at NYU’s Clive Davis Institute and turned nearly a decade of friendship into a creative engine. What began as weekly DIY workshops in their Brooklyn apartments evolved into a shared practice rooted in autonomy, experimentation, and community.
Their first songs emerged organically from those sessions, revealing a chemistry that cuts across their distinct solo careers.
Today, FACTORY operates as a boundary-pushing unit making club-ready music shaped by personal storytelling, collaboration, and a refusal to follow industry rules.
FACTORY is self-produced, self-managed, self-engineered. What made you want to form FACTORY together?
Years ago we would meet every Monday for a self run workshop where we acted as interchangeable parts of each other’s teams for our solo artist projects. Whether it was mixing notes, PR outreach or photo edits, we would show up to help each other, and called those sessions FACTORY.
As four completely different artists with really different sonic identities, we hadn’t considered making music as one unit. But after writing together on a whim it was too undeniable for us not to lean in. That was 3 years ago. Now FACTORY has really become its own name as one collective.
What tools, platforms, or systems have been game-changers for you in keeping FACTORY running smoothly?
Good comms!!! Being able to communicate directly or attune to different types communication has been so key for us since we're all just really different people with different processes. We have so many group chats to keep all of our conversations and assets organized and use a lot of different organizational/file management tools, but really without good communication none of that solves anything anyways.
Each of your first three releases shows a different side of FACTORY. Which track do you think best introduces who you are as a collective?
Honestly they all kind of encompass our collective breadth, which is important to us. BLOODLINE is a more chill, driving with the windows down kind of song. STICKY TONGUE is more of a charged anthem and BBH is a deep, sexy club track. They all introduce us as what we are: 4 multi hyphenates navigating friendship, career, love and the future.
What’s one mistake you see new artists make again and again, and how would you avoid it?
Not trusting yourself. Right now especially the comparison game is so tempting. It’s easy to judge yourself or judge whatever’s happening next to you but that’s not actually ever productive. It sounds so simple but it’s so important to really just trust yourself and trust your own timing. Everyone’s lane is their own, everyone’s journey is their own. There’s actually a lot of peace and stability in that.
What’s one overlooked skill that every artist should learn early on?
How to self regulate. Taking care of yourself, physically & mentally, isn’t overrated. It’s actually vital to having any type of sustainable career in this industry. Drink water, lean on your friends, go dancing, journal, take time for yourself. Learning how to regulate and care for yourself is never a waste of time, it’s a necessity.
What are you listening to at the moment?
New releases by Halima & Sophie Hintze.